Autobytel
Encyclopedia
Autobytel Inc. is an automotive media and marketing services company in the United States
. Located in Irvine
, California
, U.S.A. Autobytel Inc. was founded in 1995 by Pete Ellis, a Southern California businessman well-known for the high amount of television advertisements for his dealerships located in Southgate, California throughout the 1980s. Autobytel was the first Internet company
to advertise during the Super Bowl
in 1996. On April 25, 2007 Autobytel was named one of California's 15 best technology innovators. Currently, Autobytel owns and operates Autobytel.com, MyRide.com, Autotropolis.com, Car.com, AutoSite.com, AutoWeb.com and CarSmart.com.
Through Autobytel’s marketing
network, the company provides both automotive dealers and manufacturers with brand and product marketing opportunities.
Autobytel offers automotive dealers tools to manage their business. Specific products include: the Rapid Response program, designed to connect dealers to online customers via phone, as well as the Email Manager program, which manages long-term email campaigns on behalf of the dealership. Additionally, LeadCall a live call program that sets in-dealership appointments and scores customer readiness to buy for auto dealers.
Autobytel also offers the AutoReach Ad Network, an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0
age of automotive consumers and personifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Located in Irvine
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, U.S.A. Autobytel Inc. was founded in 1995 by Pete Ellis, a Southern California businessman well-known for the high amount of television advertisements for his dealerships located in Southgate, California throughout the 1980s. Autobytel was the first Internet company
Dot-com company
A dot-com company, or simply a dot-com , is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, ".com" .While the term can refer to present-day companies, it is also used specifically to refer to companies with...
to advertise during the Super Bowl
Super Bowl
The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...
in 1996. On April 25, 2007 Autobytel was named one of California's 15 best technology innovators. Currently, Autobytel owns and operates Autobytel.com, MyRide.com, Autotropolis.com, Car.com, AutoSite.com, AutoWeb.com and CarSmart.com.
Through Autobytel’s marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
network, the company provides both automotive dealers and manufacturers with brand and product marketing opportunities.
Autobytel offers automotive dealers tools to manage their business. Specific products include: the Rapid Response program, designed to connect dealers to online customers via phone, as well as the Email Manager program, which manages long-term email campaigns on behalf of the dealership. Additionally, LeadCall a live call program that sets in-dealership appointments and scores customer readiness to buy for auto dealers.
Autobytel also offers the AutoReach Ad Network, an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
age of automotive consumers and personifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers.