Autech Software and Design
Encyclopedia
Autech Software and Design (Autech) is a software and graphic design company which provides colour marketing solutions to companies helping them to promote and sell their products. Established in 1993 in Launceston, Tasmania
, Autech develops a number of specialised product visualisers and electronic colour tools for the paint, building, manufacturing and retail industries. Autech’s technology allows customers to visualise their home before it is built and apply a range of paint colours and building products.
. The company's products are distributed to over 50 clients around the world, in countries such as: Australia, Canada, Norway, China, Malaysia, Germany, Singapore, Thailand, Vietnam and the United States. Autech targets makers of paint, furniture, kitchens, bathrooms, tiles and other manufacturers of building products.
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...
, Autech develops a number of specialised product visualisers and electronic colour tools for the paint, building, manufacturing and retail industries. Autech’s technology allows customers to visualise their home before it is built and apply a range of paint colours and building products.
Products and services
Autech is a provider of colour visualisation, product visualisation and multimedia colour education services. Autech’s technology uses patented processes to overcome issues related to colour mismatch. Autech’s colour selection system allows customers to upload images of building projects and virtually decorate them online. Autech also designs a number of touch-screen kiosk based programs such as Colortrend-e, which it developed for Evonik.Location and Markets
Autech is located in Tasmania, AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. The company's products are distributed to over 50 clients around the world, in countries such as: Australia, Canada, Norway, China, Malaysia, Germany, Singapore, Thailand, Vietnam and the United States. Autech targets makers of paint, furniture, kitchens, bathrooms, tiles and other manufacturers of building products.
Achievements
- Autech is credited with developing the world’s first colour selection computer. The computer allowed users to see how a room would look if painted in a specified colour scheme.
- Autech was the first Tasmania IT company to export software to China.
- In 2007, the company won the inaugural G’day USA Innovation ShootoutAustralia WeekSince 2004, Australia Week has attempted to bring Australian food and wine, travel, film, arts, culture, fashion and business to a US audience. With over 15,000 participants in 2008, it was the largest annual foreign country promotion in the United States. The event is produced by the Department of...
award in New York. - 2009 Australian Regional Exporter of the Year at the 47th Australian Export Awards.
Collaborations and Partnerships
- Autech collaborates with The Color Association of the United StatesThe Color Association of the United StatesThe Color Association of the United States , known until 1955 as the Textile Color Card Association of the United States , is an independent color trend forecasting and color consulting service to the business community, known for its textile color swatch book, the Standard Color Reference of...
to bring its customers a number of colour education programs. - Autech has partnered with Kelly-Moore Paints to provide painters, builders and architects with access to multimedia and visualisation technology.
- Autech has formed a strategic alliance with Evonik-Degussa to use the Autech Technology Resource Centre (in Launceston) as the Asia-Pacific headquarters for the development of new electronic colour technologies.
Future Development
Autech is currently developing a touch-screen fashion visualiser which will allow shoppers to virtually mix and match outfits from a number of designers to create their own outfit. The user can apply various colours and textures to designs and is able to see how the outfit will look in real life.High Profile Customers
- Metricon, Australia
- JotunJotun (company)Jotun A/S is one of the world's leading producers of paints, coatings and powder coatings. The group has 70 companies and 38 production facilities on all continents. In addition, Jotun has agents, branch offices and distributors in more than 80 countries...
, Norway - Dunn-Edwards, USA
- L'OréalL'OréalThe L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...
, France - Kelly-MooreKelly-Moore PaintsKelly-Moore Paints is a paint manufacturing company founded in San Carlos, California in 1946. It has stores located in California, Washington, Oregon, Arkansas, Texas, Oklahoma, and Nevada. San Carlos, and Hurst, Texas are home to manufacturing plants....
, USA - Haymes Paint, Australia
- Evonik DegussaEvonik IndustriesEvonik Industries is an industrial corporation in Germany owned by RAG Foundation and one of the world´s leading specialty chemicals companies. It was created on 12 September 2007 as a result of restructuring of the mining and technology group RAG...
, Germany - Burbank Homes, Australia.
- Nippon Paints, China
- Seamaster, Singapore
- TOA, Thailand