Aurasma
Encyclopedia
Aurasma is an augmented reality
platform created by Autonomy Corporation
. Primarily designed for 3G
and 4G
mobile devices it uses the device's video camera to recognise pre-trained images and overlay an image or video so that the video tracks as the camera is moved.
and first demonstrated in late 2010. On May 5, 2011 Aurasma Lite was launched as an application for iPhone
, and a version for Android followed on June 10, 2011.
The Aurasma technology has also been used inside a number of other smartphone applications, the first being created for the 2011 J. J. Abrams
film Super 8
.
On June 19, 2011 it was announced that the Tottenham Hotspur FC 2011-12 season Premier League shirt will feature the Aurasma logo.
Augmented reality
Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is...
platform created by Autonomy Corporation
Autonomy Corporation
Autonomy is a multinational enterprise software company with joint headquarters in Cambridge, United Kingdom, and San Francisco, USA and a subsidiary of Hewlett-Packard. The company uses a combination of technologies born out of research at the University of Cambridge...
. Primarily designed for 3G
3G
3G or 3rd generation mobile telecommunications is a generation of standards for mobile phones and mobile telecommunication services fulfilling the International Mobile Telecommunications-2000 specifications by the International Telecommunication Union...
and 4G
4G
In telecommunications, 4G is the fourth generation of cellular wireless standards. It is a successor to the 3G and 2G families of standards. In 2009, the ITU-R organization specified the IMT-Advanced requirements for 4G standards, setting peak speed requirements for 4G service at 100 Mbit/s...
mobile devices it uses the device's video camera to recognise pre-trained images and overlay an image or video so that the video tracks as the camera is moved.
History
The technology was created by Cambridge-based software company AutonomyAutonomy Corporation
Autonomy is a multinational enterprise software company with joint headquarters in Cambridge, United Kingdom, and San Francisco, USA and a subsidiary of Hewlett-Packard. The company uses a combination of technologies born out of research at the University of Cambridge...
and first demonstrated in late 2010. On May 5, 2011 Aurasma Lite was launched as an application for iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
, and a version for Android followed on June 10, 2011.
The Aurasma technology has also been used inside a number of other smartphone applications, the first being created for the 2011 J. J. Abrams
J. J. Abrams
Jeffrey Jacob "J. J." Abrams is an American film and television producer, screenwriter, director, actor, and composer. He wrote and produced feature films before co-creating the television series Felicity...
film Super 8
Super 8 (film)
Super 8 is a 2011 American science fiction action film written and directed by J. J. Abrams and produced by Steven Spielberg. The film stars Joel Courtney, Elle Fanning, and Kyle Chandler and was released on June 10, 2011 in conventional and IMAX theaters...
.
On June 19, 2011 it was announced that the Tottenham Hotspur FC 2011-12 season Premier League shirt will feature the Aurasma logo.