Asap (web portal)
Encyclopedia
asap was an Associated Press
(AP) multimedia news portal
targeted at 18-34 year olds.
It was launched in September 2005 with a stated intention of bringing high quality news content to a seemingly underserved readership segment and helping the Associated Press members attract that audience. It employed two dozen reporters, editors
, photographers and designer
s at AP headquarters in New York
and in the field who were charged with creating a daily multimedia product that reflected the newsgathering depth and breadth of AP the world's largest newsgathering organization.
The service included video, audio, Flash presentations and news reports and features, both domestic and international, and relied heavily on AP reporters around the world. It also featured a significant amount of alternative storytelling and experience-based journalism.
On Friday July 27, 2007, it was announced that the service would be discontinued on October 31, 2007.
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...
(AP) multimedia news portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
targeted at 18-34 year olds.
It was launched in September 2005 with a stated intention of bringing high quality news content to a seemingly underserved readership segment and helping the Associated Press members attract that audience. It employed two dozen reporters, editors
Editors
Editors are a British indie rock band based in Birmingham, who formed in 2002. Previously known as Pilot, The Pride and Snowfield, the band consists of Tom Smith , Chris Urbanowicz , Russell Leetch and Ed Lay .Editors have so far released two platinum studio...
, photographers and designer
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
s at AP headquarters in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and in the field who were charged with creating a daily multimedia product that reflected the newsgathering depth and breadth of AP the world's largest newsgathering organization.
The service included video, audio, Flash presentations and news reports and features, both domestic and international, and relied heavily on AP reporters around the world. It also featured a significant amount of alternative storytelling and experience-based journalism.
On Friday July 27, 2007, it was announced that the service would be discontinued on October 31, 2007.