Antonio Piedra is a producer, director, photographer and philanthropist.

Early career (1996–2007)

Antonio Piedra became a popular producer and director. He has produced and/or directed close to 35 high-profile videos including videos for Missy Elliott

Missy Elliott

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, Shaggy

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, Wyclef Jean

Wyclef Jean

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, Lumidee

Lumidee

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, Shaquille O'Neal

Shaquille O'Neal

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, Pitbull

Pitbull (rapper)

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 and Hawthorne Heights. He is also a movie producer having collaborated on almost a dozen independent films including Sony Picture’s “Shottas” and the audience favorite “Lost Everything”. His first professional TV job came when he was hired to do a short-lived entertainment TV show called The Hot Spot. The show led him to pursue work behind the camera. Later, Piedra produced and directed many successful infomercial

Infomercial

Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

s and over 100 commercials leading him to win various awards including his most proud PSA, "Daddy's Home" for a national Domestic Violence campaign. His work is known to be highly stylized on all his productions.

Acting credits

Antonio Piedra had cameo roles in "Lost Everything" and several music videos including Petey Pablo and Oowee's "Chain Swingin'" as well as small uncredited cameos in a handful of other films.

Upcoming projects

Piedra is planning a motion picture film trilogy based on three stories he heard while growing up in South Florida. The film projects are categorized as "Family Films". He will direct the first, which will be released in late 2011.