Animals on the Underground
Encyclopedia
Animals on the Underground is a collection of over 20 animal characters made using only lines, stations and interchange symbols on the London Underground map, created by illustrator Paul Middlewick in 1987. In 2003, the concept was used in a poster campaign by advertising agency McCann-Erickson to promote the London Zoo
. They have also appeared on London Television and in press articles around the world including The Daily Mail and The Guardian
.
The International Fund for Animal Welfare (IFAW)
ran a fund raising poster campaign on the London Underground in April 2008. The posters used the Seal, Elephant and Whale images to raise awareness of seal hunting in Canada, the ivory trade
and whale hunting respectively.
The Animals have also appeared many times in London's Metro newspaper and is regularly featured on blog sites around the world. Animals on the Underground concept and images are copyright protected and uses the London Underground map, symbol and typeface under license.
On 2 December 2008 the Animals on the Underground name and designs were registered as a Trade Mark (No. 250381)
In 2010, Animals on the Underground were joined by Jon Sayers and, together with the founding partners; Paul Middlewick and Nick Thomas, formed Animals on the Underground Limited (registered in England number 6812253).
The official launch took place at London's Transport Museum on 4 July 2010 and Lost Property (ISBN 978-0-9557619-1-1, price £7.99) is now available in Foyles bookshops, Daunt Books and several branches of Waterstones as well as Amazon online and on the Animals on the Underground web site.
Altogether there's a total of 38 variations. All the designs use the same version of the tube map.
London Zoo
London Zoo is the world's oldest scientific zoo. It was opened in London on 27 April 1828, and was originally intended to be used as a collection for scientific study. It was eventually opened to the public in 1847...
. They have also appeared on London Television and in press articles around the world including The Daily Mail and The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
.
The International Fund for Animal Welfare (IFAW)
International Fund for Animal Welfare (IFAW)
The International Fund for Animal Welfare is currently one of the largest animal welfare and conservation charities in the world.The group says its mission is "to improve the welfare of wild and domestic animals throughout the world by reducing commercial exploitation of animals, protecting...
ran a fund raising poster campaign on the London Underground in April 2008. The posters used the Seal, Elephant and Whale images to raise awareness of seal hunting in Canada, the ivory trade
Ivory trade
The ivory trade is the commercial, often illegal trade in the ivory tusks of the hippopotamus, walrus, narwhal, mammoth, and most commonly, Asian and African elephants....
and whale hunting respectively.
The Animals have also appeared many times in London's Metro newspaper and is regularly featured on blog sites around the world. Animals on the Underground concept and images are copyright protected and uses the London Underground map, symbol and typeface under license.
On 2 December 2008 the Animals on the Underground name and designs were registered as a Trade Mark (No. 250381)
In 2010, Animals on the Underground were joined by Jon Sayers and, together with the founding partners; Paul Middlewick and Nick Thomas, formed Animals on the Underground Limited (registered in England number 6812253).
Storybook 'Lost Property' published
On 20 May 2010, Lost Property, the first in a series of storybooks aimed at children from age 8 upwards. The book is illustrated by Paul Middlewick, the originator of the Animals concept, and written by Jon Sayers. It is the story of a helpful little elephant called ‘Elephant & Castle’ or ‘Elephant’ for short. When he tries to find things for others, all he finds is that he’s lost his memory! That is until his friend Angel, the angel fish, splashes to the rescue! Sometimes even the most helpful of us need a bit of help from our friends...The official launch took place at London's Transport Museum on 4 July 2010 and Lost Property (ISBN 978-0-9557619-1-1, price £7.99) is now available in Foyles bookshops, Daunt Books and several branches of Waterstones as well as Amazon online and on the Animals on the Underground web site.
List of Animals found as of 2009
Bat, Cat, Cockerel, Dog, Elephant, Emu, Fish, Flamingo, Hawk, Hound, Moorhen, Ox, Penguin, Pig, Pigeon (flying), Polar Bear, Puppy Dog, Puppy Hound, Raven, Rhino (baby), Seal, Snail, Stag, Tortoise, Toucan, Turtle, Wallaby, Bottlenose Whale, Sperm Whale, Wombat, Woodpecker.Altogether there's a total of 38 variations. All the designs use the same version of the tube map.