André Essel
Encyclopedia
André Essel was the co-founder of Fnac
, originally Fédération nationale d’achats des cadres, or National Purchasing Federation of Managers, alongside Max Théret
. André Essel was also an antifacist activist and a believer of Trotskyism
.
At the age of 15, he joined the Socialist Youth
movement.
against the Axis forces.
, the other co-founder of Fnac
, and the two conceived the idea of forming a new buyers club through a magazine called Contact. Founded a year later in 1954, Fnac
was exclusive to its members only, offering sharp discounts on its products, based on the founders socialist principles. Their aim was to improve the lives of the workers, not through higher salaries but through lower prices. In 1974, Fnac began selling books at 80% off the RRP sparking protests and a law in 1982 that limited the level of discounts that could be offered on books. He left the company in 1983 and was replaced by Roger Kerinec.
Fnac
Fnac is an international entertainment retail chain offering cultural and electronic products, founded by André Essel and Max Théret in 1954. It is the largest retailer of its kind in France...
, originally Fédération nationale d’achats des cadres, or National Purchasing Federation of Managers, alongside Max Théret
Max Théret
Max Théret was the co-founder of Fnac, originally Fédération nationale d’achats des cadres, or National Purchasing Federation of Managers, alongside André Essel...
. André Essel was also an antifacist activist and a believer of Trotskyism
Trotskyism
Trotskyism is the theory of Marxism as advocated by Leon Trotsky. Trotsky considered himself an orthodox Marxist and Bolshevik-Leninist, arguing for the establishment of a vanguard party of the working-class...
.
At the age of 15, he joined the Socialist Youth
Socialist Youth
The names Socialist Youth or Socialist Youth League have been used by several political youth organizations around the world:*India - Democratic Youth Federation of India and Students' Federation of India...
movement.
Achievements
André Essel was awarded the French Cross of War honouring his involvement in the Second World War on the side of the AlliesAllies
In everyday English usage, allies are people, groups, or nations that have joined together in an association for mutual benefit or to achieve some common purpose, whether or not explicit agreement has been worked out between them...
against the Axis forces.
Forming of Fnac
In 1953, he met Max ThéretMax Théret
Max Théret was the co-founder of Fnac, originally Fédération nationale d’achats des cadres, or National Purchasing Federation of Managers, alongside André Essel...
, the other co-founder of Fnac
Fnac
Fnac is an international entertainment retail chain offering cultural and electronic products, founded by André Essel and Max Théret in 1954. It is the largest retailer of its kind in France...
, and the two conceived the idea of forming a new buyers club through a magazine called Contact. Founded a year later in 1954, Fnac
Fnac
Fnac is an international entertainment retail chain offering cultural and electronic products, founded by André Essel and Max Théret in 1954. It is the largest retailer of its kind in France...
was exclusive to its members only, offering sharp discounts on its products, based on the founders socialist principles. Their aim was to improve the lives of the workers, not through higher salaries but through lower prices. In 1974, Fnac began selling books at 80% off the RRP sparking protests and a law in 1982 that limited the level of discounts that could be offered on books. He left the company in 1983 and was replaced by Roger Kerinec.
Works
- I wanted to change the world : memories. - Stock, 1985.
- New edition followed by interviews with Perle Scemla in 2001 in memory of the book. - ISBN 2-913867-29-4