American Equestrian Trade Association
Encyclopedia
Organization Overview
The American Equestrian Trade Association (AETA) is a not-for-profitNon-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
(501-C6) trade organization founded in 2007. Association membership consists of 370 organizations involved with manufacturing, distribution and retailing of products for horses and riders.
The association sponsors semi-annual trade shows. Current AETA International Trade Shows are held in Oaks, PA, others have been held in Baltimore, MD. AETA International trade shows are managed for the association by Hopper Expos, an exposition management company in Middletown, OH.
AETA also serves the equestrian industry at-large by offering educational seminars and public awareness promotions held concurrently with its trade shows. For example, AETA strongly supports the involvement of their members in support of increased awareness of the use of equestrian helmets.
Governance
The organization is led by an elected volunteer Board of Directors and supported by an association management companyAssociation management company
An association management company provides management and specialized administrative services to trade associations and professional societies using a for-profit approach that runs not-for-profit associations like businesses....
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AETA membership categories include:
• Manufacturers: Corporately-held membership for companies that manufacture or distribute equestrian related products to retailers.
• Retailers: Corporately-held membership for companies who sell equestrian related products to consumers
• Sales Representatives: Individually-held membership for independent agents & reps
• Industry Partners: Memberships for allied, industry associations and the media.
• Industry Suppliers: Companies who sell products that retailers use in their sales and fulfillment operations or products that the equestrian trade community uses to conduct business and/or manufacture their products.
• Affiliates: Members of the Equestrian community and other interested individuals.