Amanda of Honeymoon Hill
Encyclopedia
Amanda of Honeymoon Hill was a 15-minute daily radio soap opera produced by Frank and Anne Hummert
Anne Hummert
Anne Hummert was the leading creator of daytime radio serials during the 1930s and 1940s, responsible for more than three dozen drama series....

. Broadway actress Joy Hathaway had the title role, sometimes described as "the beauty of flaming red hair." The series was broadcast from February 5, 1940 until April 26, 1946, initially on the Blue Network at 3:15pm until August 1942. It then moved to CBS, airing at 10:30am until 1943 when it was heard at 11am.

Characters and story

The story followed the travails of the beautiful Charity Amanda Dyke Leighton (Joy Hathaway), who lived on Honeymoon Hill in Virginia with her husband, wealthy Southerner Edward Leighton (Boyd Crawford, George Lambert, Staats Cotsworth). As an artist, Edward made many portraits of Amanda. They had a son, Robert Elijah, but they were separated by events prompted by World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

. He left for Abbeyville to run his factory, converted for war production, while Amanda remained in Honeymoon Hill to supervise her nursery for the children of war workers.

Dot was portrayed by Linda Watkins (1908-1976), and Helen Shields (1900–1963) had the role of Sylvia Meadows. Arlene Francis
Arlene Francis
Arlene Francis was an American actress, radio talk show host, and game show panelist...

 was a cast member in 1941. Also in the cast: Ruth Russell and John Brown (as Mr. Lenord), later a familiar radio voice as friendly undertaker Digger O'Dell on The Life of Riley
The Life of Riley
The Life of Riley, with William Bendix in the title role, is a popular American radio situation comedy series of the 1940s that was adapted into a 1949 feature film, a long-run 1950s television series , and a 1958 Dell comic book...

. Organist Ann Leaf supplied the program's background music, and the opening theme was Stephen Foster
Stephen Foster
Stephen Collins Foster , known as the "father of American music", was the pre-eminent songwriter in the United States of the 19th century...

's 1854 tune, "Jeanie with the Light Brown Hair." In addition to Frank Gallop
Frank Gallop
Frank Gallop was an American radio and television personality.-Radio:Frank Gallop went into broadcasting by chance...

 and George Ansbro
George Ansbro
George Ansbro was a radio announcer for NBC and ABC for six decades, working with soap operas, big bands, quiz shows and other programs....

, other announcers were Howard Claney and Hugh Conover.

Anne Hummert unintentionally scripted a prominent double meaning into the show's opening, and this amused many since it was heard for years without change, as described by George Ansbro
George Ansbro
George Ansbro was a radio announcer for NBC and ABC for six decades, working with soap operas, big bands, quiz shows and other programs....

 in his book, I Have a Lady in the Balcony:
Amanda of Honeymoon Hill ran for five years in the early forties. Frank Gallop
Frank Gallop
Frank Gallop was an American radio and television personality.-Radio:Frank Gallop went into broadcasting by chance...

 was the regular announcer, and his occasional tendency to almost break up but still manage to hang on for dear life while on the air was the giggly gossip of New York radio. The reason was the opening announcement which, as on all the Hummert soaps, was written by Anne Hummert. This particular lead-in indicated how truly naive Mrs. Hummert must really have been: "We bring you now the story of Amanda of Honeymoon Hill, laid in a world few Americans know. The story of love and marriage in America's romantic South..." The attention-getting word remained for the entire run of the program because, evidently, none of Anne Hummert's subordinates at Air Features had the temerity to approach her about deleting the double entendre and replacing it with a word or phrase less suggestive. Rather than chance it, they skipped it. But by substituting for Gallop myself once in a while, I found out what it must have been like for poor Frank to not break up. And for five years yet.


Sponsors

The program was sponsored by Cal-Aspirin, Haley's MO, Phillips Milk of Magnesia, Phillips Toothpaste, Ironized Yeast and Mulsified Cocoanut Oil Shampoo.

Cal-Aspirin sponsored several daytime dramas, as advertising historian Danny Goodwin explained:
Cal-Aspirin was either the sponsor or co-sponsor of (at least) three network daytime serial programs. During the 1935-1936 season, it was the sponsor of Painted Dreams
Painted Dreams
Painted Dreams is an American radio soap opera that was the first daytime radio soap opera program in the United States. It premiered October 20, 1930 and last aired in July, 1943....

 on Mutual and co-sponsored NBC (Blue's) Amanda of Honeymoon Hill during its first two seasons (1940-1942) with Haley's M-O. While the two soaps had various successes, Cal-Aspirin achieved fame as being the very first sponsor of Young Widder Brown
Young Widder Brown
Young Widder Brown was a daytime radio drama series broadcast on NBC from 1938 to 1956. Sponsored by Sterling Drugs and Bayer Aspirin, it daily examined the life of "attractive Ellen Brown, with two fatherless children to support."...

, which would become one of radio's most popular serials. Its fame was brief, because it sponsored the program for only its initial season before turning the sponsoring duties over to Bayer Aspirin.

Advertising

Newspaper ads promoted the program with an extreme use of exclamation marks, a contrast with modern advertising approaches.

Listen to


External links

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