Alyssa LaRoche is the owner of Aimee Weber Studio Inc., and the person in control of the Second Life Resident

Resident (Second Life)

- Activities of residents :Residents engage in many activities, just as people do in real life. Unlike real life, there is no biological need to seek nourishment or shelter. Thus some activities that would be necessary in the real world are purely voluntary leisure pursuits...

 Aimee Weber, for which her company is named.

Activities as Aimee Weber

LaRoche joined Second Life on January 30, 2004. Under the name Aimee Weber, LaRoche has guest-hosted, and been interviewed on the Second Life

Second Life

Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...

-centric podcast SecondCast. She produced what has been referred to as the first use of machinima

Machinima

Machinima is the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation...

 for educational use when she produced a virtual tour of the solar system. She was the lead author on Creating Your World: The Official Guide to Advanced Content Creation for Second Life. In November 2007, LaRoche was granted a trademark to "Aimee Weber".

Aimee Weber Studio Inc. has provided services for several real-world business, including the National Oceanic and Atmospheric Administration

National Oceanic and Atmospheric Administration

The National Oceanic and Atmospheric Administration , pronounced , like "noah", is a scientific agency within the United States Department of Commerce focused on the conditions of the oceans and the atmosphere...

, United Nations

United Nations

The United Nations is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace...

, American Cancer Society

American Cancer Society

The American Cancer Society is the "nationwide community-based voluntary health organization" dedicated, in their own words, "to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and...

, American Apparel

American Apparel

American Apparel is a clothing manufacturer in the United States. It is a vertically integrated clothing manufacturer, wholesaler, and retailer that also performs its own design, advertising, and marketing...

, Warner Bros.

Warner Bros.

Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

, NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 and Save the Children

Save the Children

Save the Children is an internationally active non-governmental organization that enforces children's rights, provides relief and helps support children in developing countries...

.

*PREEN*

Prior to forming her company, LaRoche created the in-world fashion brand *PREEN*, described as a "punk ballerina" style. *PREEN* consists of 5 virtual locations with no physical stores currently.