Altura credit union
Encyclopedia
Altura Credit Union is a credit union
headquartered in Riverside, California
, licensed by the California Department of Financial Institutions and insured by the National Credit Union Share Insurance Fund
(NCUSIF). The credit union is also part of a network that allows shared branching (CU Service Centers
) and a shared network of ATMs (CO-OP Financial Services
). Altura Credit Union offers typical financial services ranging from checking account to loans products.
Pronounced "all-TOUR-ah," the name is accompanied by new design elements and a new brand identity. The colors reflect the water, agriculture and mountains of the Southern California
communities served by Altura Credit Union. The multiple colors and shapes are also meant to communicate Altura's commitment to diversity both within its organization and the community at large, as well as the range of services it offers.
Riverside Ave [6403 Riverside Ave 92506]
14th St [3451 14th St 92501]
Magnolia [10725 Magnolia Ave. 92505]
City of Moreno Valley:
Canyon Springs [12125 Day St 92557]
City of Corona:
Corona Plaza [2331 Compton Ave 92881]
Desert Region:
Rancho Mirage [36-101 Bob Hope Dr 92270]
Indio [81-096 Hwy-111 92201]
West Hemet [320 S. Sanderson Ave 92545]
Closed Branches:
Corona Mckinley, San Jacinto, Coachella, East Hemet, Murrieta, Temecula, Moreno Beach (Moreno Valley), University (Riverside)
Auto Expert is an automotive buying service that assist Altura's members (as well as members with participating credit unions) in searching for their next pre-owned and/or new vehicle. Their services is very similar to their competitor Autoland in Southern California.
Patrion Insurance is a brokrage that assist property owners find members property and casualty insurances by shopping with multiple insurance firms.
On August 22, 1957 they were granted a state charter, listing the following six organizers: Ethel C. Collier, Louise Bailey, Ruth C. Klock, Frank W. Meyer, George W. Peters, and Charles Sandell. Ethell Collier handled the business from her desk at the RUSD payroll office. The credit union soon moved to a portable building at Palm School, and then to its own office on Brockton Avenue. On March 1, 1973, it moved to its present location on Riverside Avenue, which was remodeled in 1978 and again in 1990. In 1981 the first branch office, in Cathedral City, was opened, followed by the Corona Branch in 1986, Moreno Valley in 1992, and the Member Service Center in 1995.
Here are some Altura Credit Union milestones:
1957 Charter granted for Riverside City Schools Employees Credit Union to Serve Riverside Unified School District classified employees.
1963 Charter enlarged to include all school employees of Riverside County Name changed to Riverside Schools Credit Union Charter expanded to include certificated employees
1965 Reached $1 million in assets
1973 Moved to Riverside Avenue location
1981 Began offering share-draft (checking) accounts Opened Cathedral City Branch Office
1984 Opened 10,000th account. Began offering VISA card
1985 Opened Corona Branch Office – Closed both Corona offices (school and county and opened McKinley) Began offering Home Equity loans Audio Response System installed (Money Talks)
1988 Mark Hawkins replaced Shirley Barden as President Reached $40,000,000 in assets
1989 FLASHCARD ATM Card introduced Name changed to Riverside County Schools Credit Union
1990 Remodeled main office (Riverside Ave.) RCSCU’s first Children’s Art Contest
1991 Opened 20,000th account
1992 Opened Canyon Springs (Moreno Valley) Branch Office Member Scholarship Program initiated RCSCU’s own ATM network, FLASHCASH installed
1995 Opened Phone Branch (Member Service Center) Reached $100 million in assets RCSCU Foundation (for scholarships) officially approved by the IRS Introduced VISA Check Card
1996 Closed Cathedral City Branch Office and moved to Rancho Mirage Introduced 100% home equity loan
1997 Introduced Anytime Loan Line, 24 hour loans by phone
1998 Introduced Shortcut Internet account access and Web Bill Pay
2004 Name changed to Altura Credit Union
2005 Altura welcomes 100,000th member
Anti-immigration activists for the Citizens' Alliance for a Secure America in Temecula picketed Altura's Riverside offices in March 2005 for accepting members who provided Mexican consulate identification cards. The group expressed concerns that illegal immigrants
could easily forge the documents. Ricki McManuis, senior vice president of marketing for Altura, indicated the credit union had no intention to cease accepting Matrícula Consular
. Columnist Rick Reiss of The Californian
encouraged children to write about how illegal immigrants will spread arcane diseases such as plague and leprosy in Altura's youth essay contest.
Riverside County Federal Credit Union was incorporated under Federal Charter #6119 in 1949.
During the first twenty years of the organization, the Credit Union served employees of Riverside County, then expanded its field of membership to include employees of municipalities, medical facilities, and some miscellaneous Select Employee Groups (SEGs) in Riverside County.
Here are some early RCFCU milestones:
1949 March 31, Credit Union organized for the first time First loan was granted for $30.00.
By year’s end, the Credit Union had 254 members and over $17,000 in assets.
1951 First employee was hired.
1960 August 15, first full-time manager of the Credit Union was hired.
1962 Reached assets of $1,000,000.
1967 Credit Union purchased property on Twelfth Street, Riverside and construction began on a new building.
1970 Records were converted to electronic data processing.
1971 August 30, the new building was occupied.
(Records after 1971 are not currently available.)
Riverside County’s Credit Union/Altura+--------- Summary
1998 On August 31, 1998, Riverside County Schools Credit Union and Riverside County Federal Credit Union merged and became Riverside County’s Credit Union, the largest Credit Union in Riverside County. Riverside County Schools Credit Union merged with Riverside County Federal Credit Union to form Riverside County’s Credit Union; $250 mil in assets and 60,000 members.
2004 RCCU changes name to Altura Credit Union, expands field of membership to San Diego county and parts of San Bernardino and Orange counties
2005 Altura Credit Union welcomes 100,000th member
2011 Altura Credit Union wins Marketing Association of Credit Unions Gold Award for advertising campaign
Credit union
A credit union is a cooperative financial institution that is owned and controlled by its members and operated for the purpose of promoting thrift, providing credit at competitive rates, and providing other financial services to its members...
headquartered in Riverside, California
Riverside, California
Riverside is a city in Riverside County, California, United States, and the county seat of the eponymous county. Named for its location beside the Santa Ana River, it is the largest city in the Riverside-San Bernardino-Ontario metropolitan area of Southern California, 4th largest inland California...
, licensed by the California Department of Financial Institutions and insured by the National Credit Union Share Insurance Fund
National Credit Union Share Insurance Fund
The National Credit Union Share Insurance Fund is administered by the National Credit Union Administration for the purpose of providing deposit insurance to protect deposits of credit union members at insured institutions in the United States. It was created in 1970 shortly after the creation of...
(NCUSIF). The credit union is also part of a network that allows shared branching (CU Service Centers
CU Service Centers
CU Service Centers CU Service Centers CU Service Centers (commonly known as (shared branching) is an organization of credit unions that allows members of participating credit unions to process transactions at any participating branch. As of September 2011, the network included 4,372 participating...
) and a shared network of ATMs (CO-OP Financial Services
CO-OP Financial Services
CO-OP Financial Services, formerly known as CO-OP Network, is an interbank network connecting the ATMs of credit unions in the United States, with locations also in Canada and certain United States Navy bases overseas...
). Altura Credit Union offers typical financial services ranging from checking account to loans products.
RCCU name change to Altura
To better reflect its expanding geographic service area, Riverside County's Credit Union adopted a new name and brand identity, Altura Credit Union, on October 1, 2004. Publicity for the name change said "Our new name means height, elevation, altitude."Pronounced "all-TOUR-ah," the name is accompanied by new design elements and a new brand identity. The colors reflect the water, agriculture and mountains of the Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
communities served by Altura Credit Union. The multiple colors and shapes are also meant to communicate Altura's commitment to diversity both within its organization and the community at large, as well as the range of services it offers.
Membership
Altura Credit Union's field of membership is set by the California Department of Financial Institutions. As with all credit unions, membership in Altura is limited to individuals sharing the common bond defined in its credit union charter. Membership in Altura is open to anyone who lives, works, attends school or worships in Riverside and San Diego counties, plus the residents of selected cities in Orange County [Anaheim, Garden Grove, Irvine, and Santa Ana] and San Bernardino County [Rancho Cucamonga, Ontario, and Fontana].Branch Locations
City of Riverside:Riverside Ave [6403 Riverside Ave 92506]
14th St [3451 14th St 92501]
Magnolia [10725 Magnolia Ave. 92505]
City of Moreno Valley:
Canyon Springs [12125 Day St 92557]
City of Corona:
Corona Plaza [2331 Compton Ave 92881]
Desert Region:
Rancho Mirage [36-101 Bob Hope Dr 92270]
Indio [81-096 Hwy-111 92201]
West Hemet [320 S. Sanderson Ave 92545]
Closed Branches:
Corona Mckinley, San Jacinto, Coachella, East Hemet, Murrieta, Temecula, Moreno Beach (Moreno Valley), University (Riverside)
Affiliates
Altura Credit Union's affiliates include:Auto Expert is an automotive buying service that assist Altura's members (as well as members with participating credit unions) in searching for their next pre-owned and/or new vehicle. Their services is very similar to their competitor Autoland in Southern California.
Patrion Insurance is a brokrage that assist property owners find members property and casualty insurances by shopping with multiple insurance firms.
History
In the late 1950s, Peggy Green, a secretary at Riverside Middle School, decided that classified school employees needed a credit union of their own. Her husband was a teacher, and belonged to a teacher’s credit union, but only certificated employees could join – membership was not available if you were classified. In October, 1956, she invited other school secretaries to a meeting to organize a credit union for classified personnel within the Riverside Unified School District.On August 22, 1957 they were granted a state charter, listing the following six organizers: Ethel C. Collier, Louise Bailey, Ruth C. Klock, Frank W. Meyer, George W. Peters, and Charles Sandell. Ethell Collier handled the business from her desk at the RUSD payroll office. The credit union soon moved to a portable building at Palm School, and then to its own office on Brockton Avenue. On March 1, 1973, it moved to its present location on Riverside Avenue, which was remodeled in 1978 and again in 1990. In 1981 the first branch office, in Cathedral City, was opened, followed by the Corona Branch in 1986, Moreno Valley in 1992, and the Member Service Center in 1995.
Here are some Altura Credit Union milestones:
1957 Charter granted for Riverside City Schools Employees Credit Union to Serve Riverside Unified School District classified employees.
1963 Charter enlarged to include all school employees of Riverside County Name changed to Riverside Schools Credit Union Charter expanded to include certificated employees
1965 Reached $1 million in assets
1973 Moved to Riverside Avenue location
1981 Began offering share-draft (checking) accounts Opened Cathedral City Branch Office
1984 Opened 10,000th account. Began offering VISA card
1985 Opened Corona Branch Office – Closed both Corona offices (school and county and opened McKinley) Began offering Home Equity loans Audio Response System installed (Money Talks)
1988 Mark Hawkins replaced Shirley Barden as President Reached $40,000,000 in assets
1989 FLASHCARD ATM Card introduced Name changed to Riverside County Schools Credit Union
1990 Remodeled main office (Riverside Ave.) RCSCU’s first Children’s Art Contest
1991 Opened 20,000th account
1992 Opened Canyon Springs (Moreno Valley) Branch Office Member Scholarship Program initiated RCSCU’s own ATM network, FLASHCASH installed
1995 Opened Phone Branch (Member Service Center) Reached $100 million in assets RCSCU Foundation (for scholarships) officially approved by the IRS Introduced VISA Check Card
1996 Closed Cathedral City Branch Office and moved to Rancho Mirage Introduced 100% home equity loan
1997 Introduced Anytime Loan Line, 24 hour loans by phone
1998 Introduced Shortcut Internet account access and Web Bill Pay
2004 Name changed to Altura Credit Union
2005 Altura welcomes 100,000th member
Anti-immigration activists for the Citizens' Alliance for a Secure America in Temecula picketed Altura's Riverside offices in March 2005 for accepting members who provided Mexican consulate identification cards. The group expressed concerns that illegal immigrants
Illegal immigration
Illegal immigration is the migration into a nation in violation of the immigration laws of that jurisdiction. Illegal immigration raises many political, economical and social issues and has become a source of major controversy in developed countries and the more successful developing countries.In...
could easily forge the documents. Ricki McManuis, senior vice president of marketing for Altura, indicated the credit union had no intention to cease accepting Matrícula Consular
Matrícula Consular
The Matrícula Consular de Alta Seguridad is an identification card issued by the Government of Mexico through its consulate offices to Mexican nationals residing outside of Mexico. Also known as the Mexican CID card, it has been issued since 1871...
. Columnist Rick Reiss of The Californian
North County Times
The North County Times is a local newspaper in north San Diego County, California owned by Lee Enterprises. It is headquartered in Escondido. The current publisher is Peter York....
encouraged children to write about how illegal immigrants will spread arcane diseases such as plague and leprosy in Altura's youth essay contest.
Riverside County Federal Credit Union was incorporated under Federal Charter #6119 in 1949.
During the first twenty years of the organization, the Credit Union served employees of Riverside County, then expanded its field of membership to include employees of municipalities, medical facilities, and some miscellaneous Select Employee Groups (SEGs) in Riverside County.
Here are some early RCFCU milestones:
1949 March 31, Credit Union organized for the first time First loan was granted for $30.00.
By year’s end, the Credit Union had 254 members and over $17,000 in assets.
1951 First employee was hired.
1960 August 15, first full-time manager of the Credit Union was hired.
1962 Reached assets of $1,000,000.
1967 Credit Union purchased property on Twelfth Street, Riverside and construction began on a new building.
1970 Records were converted to electronic data processing.
1971 August 30, the new building was occupied.
(Records after 1971 are not currently available.)
Riverside County’s Credit Union/Altura+--------- Summary
1998 On August 31, 1998, Riverside County Schools Credit Union and Riverside County Federal Credit Union merged and became Riverside County’s Credit Union, the largest Credit Union in Riverside County. Riverside County Schools Credit Union merged with Riverside County Federal Credit Union to form Riverside County’s Credit Union; $250 mil in assets and 60,000 members.
2004 RCCU changes name to Altura Credit Union, expands field of membership to San Diego county and parts of San Bernardino and Orange counties
2005 Altura Credit Union welcomes 100,000th member
2011 Altura Credit Union wins Marketing Association of Credit Unions Gold Award for advertising campaign