Alex Bogusky
Encyclopedia
Alex Bogusky is a designer
, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky
. Bogusky left CP+B in 2010. In July of 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners
to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.
in 1981.
His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director
for several magazines until she eventually joined the family design business.
Alex is married and has two children.
In 2002, he was inducted into the American Advertising Federation’s Hall of Achievement. In 2009 he received an honorary PhD from the University of Colorado. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue.
Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010.
In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights
for the 21st Century.
Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage also serves as a consultancy and design firm.
s under a unified brand. COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky
Crispin Porter + Bogusky
Crispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...
. Bogusky left CP+B in 2010. In July of 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners
MDC Partners
MDC Partners Inc. is a holding company based in Toronto, Canada and New York. It was founded by Miles Nadal who is also the CEO of MDC Partners.The company is primarily known for its holdings in advertising companies, especially Crispin Porter and Bogusky....
to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.
Background
Alex Bogusky was born on July 31, 1963 in Miami, Florida. He attended North Miami Elementary School and graduated from North Miami Senior High SchoolNorth Miami High School
North Miami Senior High School , is a secondary school located at 800 NE 137th St in the city of North Miami, Florida, USA.North Miami Senior High School opened as Edward L. Constans Junior-Senior High School in 1951, with 1,500 students in 7th, 8th and 9th grades. Another grade was added each year...
in 1981.
His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
for several magazines until she eventually joined the family design business.
Alex is married and has two children.
Advertising Career
Bogusky was the 16th employee of advertising agency Crispin Porter in 1989. He became Creative Director of the agency five years later, was named a partner in 1997 and became Co-Chairman in January 2008.In 2002, he was inducted into the American Advertising Federation’s Hall of Achievement. In 2009 he received an honorary PhD from the University of Colorado. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue.
Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010.
FearLess Revolution
From his base at the FearLess Cottage in Boulder, CO, Bogusky has shifted his focus from being a "brand advocate to a consumer advocate." He regularly broadcasts a live-streaming online talk show to discuss what he sees as a new relationship between people and brands. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers.In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights
Consumer Bill of Rights
Before the mid-twentieth century, consumers were without rights with regard to their interaction with products and commercial producers. Consumers had little ground on which to defend themselves against faulty or defective products, or against misleading or deceptive advertising methods.By the...
for the 21st Century.
Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage also serves as a consultancy and design firm.
COMMON
In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a collaborative network for rapidly prototyping social ventureSocial venture
A social venture is an undertaking by a firm or organization established by a social entrepreneur that seeks to provide systemic solutions to achieve a sustainable, social objective.- Background :...
s under a unified brand. COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.
Video
- http://video.google.com/videoplay?docid=1720472958958271851&hl=en San Diego AD Club, Q&A, 2008
- http://feedroom.businessweek.com/?fr_story=a6162f0f272275c8316ff5f0355ee6328079beb6&rf=sitemap BusinessWeekBusinessWeekBloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
, Interview, 2009
External links
- Alex Bogusky's Fearless Revolution
- Business Wire, 2002
- TIME Magazine, 2004
- Fast Company, 2008
- Huffington Post, 2009
- http://www.aaf.org/default.asp?id=82 The American Advertising FederationAmerican Advertising FederationThe American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
Hall of Fame, 2002 Inductee, - http://money.cnn.com/popups/2006/biz2/peoplewhomatter/frameset.32.exclude.html Business 2.0, 2006
- http://www.adcglobal.org/adc/press/?id=54 The Art Directors Club, 2008
- http://www.bestofthe2000s.com/agency-creative-director-of-the-decade.html
- http://thebuzzbubble.com/alex-bogusky-pt-1-fills-in-the-fast-company-blanks-on-season-2-of-the-buzzbubble.html