Aktel
Encyclopedia
Robi Axiata Limited, DBA
Robi (formerly known as Aktel), is a joint venture between Axiata Group Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan
(30%).
Robi is the third largest mobile phone operator in Bangladesh
with more than 14 million subscribers as of June 2011..
Robi boasts of the widest international roaming service in the market, connecting over 500 operators across 207 countries. It is the first operator in the country to introduce GPRS. Robi uses GSM 900/1800 MHz standard and operates on allocated 12.8MHz frequency spectrum.
Robi is truly a people-oriented brand of Bangladesh. Robi, the people's champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core, Robi marches ahead with innovation and creativity.
To ensure leading-edge technology, Robi draws from the international expertise of Axiata and NTT DOCOMO INC. It supports 2G voice, CAMEL Phase II & III and GPRS/EDGE service with high speed internet connectivity. Its GSM service is based on a robust network architecture and cutting edge technology such as Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage and multiple global partners for international roaming. It has the widest International Roaming coverage in Bangladesh connecting 600 operators across more than 200 countries. Its customer centric solution includes value added services (VAS), quality customer care, easy access call centers, digital network security and flexible tariff rates.
+88018 N1N2N3N4N5N6N7N8
Where, 880 is the International subscriber dialing code for Bangladesh.
18 is the access code for Robi as assigned by the Government of Bangladesh. Omitting +88 will require to use 0 in place of it instead to represent local call, hence 018 is the general access code.
N1N2N3N4N5N6N7N8 is the subscriber number.
such as, SMS
, GPRS, EDGE
, international roaming, SMS banking, Caller Ring Back Tone, MMS
, Voice Greetings, Call Blocking on 4 August 2008, which give subscriber to control which call he or she receive or not and Bengali SMS. Robi has got the widest international roaming coverage among all the operators in Bangladesh.
englishinschools, the biggest ever CSR project in Robi's history, is a language learning program in partnership with The Daily Star to promote English language learning ar secondary schools acroos the country. The ground of this huge project lies on the extremely low English literacy rate (not more that 1%). The major reason behind a huge number of 'drop out' from schools is also poor performance in English.
Protibondhita Korbo Joy:
With the pledge ‘Protibondhita Korbo Joy, Ai Hok Prottoi', is providing support to the underprivileged people of the society with a view to turning disability into ability. In the first phase, Robi is providing support to the Clubfeet children (Clubfeet is a birth defect with twisted foot (inverted). Without treatment, persons afflicted often appear to walk on their ankles, or on the sides of their feet. It is a common birth defect, occurring in about one in every 1,000 births).To combat disability and to create awareness among the mass, Robi has partnered with Impact Foundation Bangladesh, a charitable trust based in England, who has specialized hospitals for this treatment in Kustia, Meherpur and a floating hospital ‘Jibontori’. Here, the patients are treated by the doctors team from England and Belgium.As this is an avoidable disability, Robi believes,awareness and on time treatment can help these patients to stand on their own feet and thus have a better life.
Robi Computer Corner:
In line with Government's 'Digital Bangladesh vision 2021', is working towards increasing IT literacy as well as access to information highway. For mass people. Along with providing internet connectivity for the mass education, is facilitating the rural and suburban colleges with computers. While running the program for the rural colleges across the country, has mapped this program into a 2 year plan to reach 64 districts of Bangladesh focusing mainly on the Women's colleges to increase the rate of IT literacy among the female students.
Other Achievements::
Doing business as
The phrase "doing business as" is a legal term used in the United States, meaning that the trade name, or fictitious business name, under which the business or operation is conducted and presented to the world is not the legal name of the legal person who actually own it and are responsible for it...
Robi (formerly known as Aktel), is a joint venture between Axiata Group Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan
NTT DoCoMo
is the predominant mobile phone operator in Japan. The name is officially an abbreviation of the phrase, "do communications over the mobile network", and is also from a compound word dokomo, meaning "everywhere" in Japanese. Docomo provides phone, video phone , i-mode , and mail services...
(30%).
Robi is the third largest mobile phone operator in Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
with more than 14 million subscribers as of June 2011..
Robi boasts of the widest international roaming service in the market, connecting over 500 operators across 207 countries. It is the first operator in the country to introduce GPRS. Robi uses GSM 900/1800 MHz standard and operates on allocated 12.8MHz frequency spectrum.
History
Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28th March 2010, the service name was rebranded as ‘Robi’ and the company came to be known as Robi Axiata Limited.Robi is truly a people-oriented brand of Bangladesh. Robi, the people's champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core, Robi marches ahead with innovation and creativity.
To ensure leading-edge technology, Robi draws from the international expertise of Axiata and NTT DOCOMO INC. It supports 2G voice, CAMEL Phase II & III and GPRS/EDGE service with high speed internet connectivity. Its GSM service is based on a robust network architecture and cutting edge technology such as Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage and multiple global partners for international roaming. It has the widest International Roaming coverage in Bangladesh connecting 600 operators across more than 200 countries. Its customer centric solution includes value added services (VAS), quality customer care, easy access call centers, digital network security and flexible tariff rates.
Numbering scheme
Robi uses the following numbering scheme for its subscribers:+88018 N1N2N3N4N5N6N7N8
Where, 880 is the International subscriber dialing code for Bangladesh.
18 is the access code for Robi as assigned by the Government of Bangladesh. Omitting +88 will require to use 0 in place of it instead to represent local call, hence 018 is the general access code.
N1N2N3N4N5N6N7N8 is the subscriber number.
Products offered
Robi offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value-added products and servicesValue-added service
A value-added service is popular as a telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business...
such as, SMS
SMS
SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...
, GPRS, EDGE
Edge
- Aviation :* Leading edge, a line connecting the forward-most points of a wing's profile* Trailing edge, the rear edge of the wing* Zivko Edge 540, an aerobatic aircraft- Mathematics, science and technology :...
, international roaming, SMS banking, Caller Ring Back Tone, MMS
Multimedia Messaging Service
Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability that allowed exchange of text messages only up to 160 characters in length.The most popular use is to send photographs from...
, Voice Greetings, Call Blocking on 4 August 2008, which give subscriber to control which call he or she receive or not and Bengali SMS. Robi has got the widest international roaming coverage among all the operators in Bangladesh.
Customer care
Robi has 21 Customer Care Centers and 430 Robi Care Points in 64 districts all over the countryCSR
englishinschools:englishinschools, the biggest ever CSR project in Robi's history, is a language learning program in partnership with The Daily Star to promote English language learning ar secondary schools acroos the country. The ground of this huge project lies on the extremely low English literacy rate (not more that 1%). The major reason behind a huge number of 'drop out' from schools is also poor performance in English.
Protibondhita Korbo Joy:
With the pledge ‘Protibondhita Korbo Joy, Ai Hok Prottoi', is providing support to the underprivileged people of the society with a view to turning disability into ability. In the first phase, Robi is providing support to the Clubfeet children (Clubfeet is a birth defect with twisted foot (inverted). Without treatment, persons afflicted often appear to walk on their ankles, or on the sides of their feet. It is a common birth defect, occurring in about one in every 1,000 births).To combat disability and to create awareness among the mass, Robi has partnered with Impact Foundation Bangladesh, a charitable trust based in England, who has specialized hospitals for this treatment in Kustia, Meherpur and a floating hospital ‘Jibontori’. Here, the patients are treated by the doctors team from England and Belgium.As this is an avoidable disability, Robi believes,awareness and on time treatment can help these patients to stand on their own feet and thus have a better life.
Robi Computer Corner:
In line with Government's 'Digital Bangladesh vision 2021', is working towards increasing IT literacy as well as access to information highway. For mass people. Along with providing internet connectivity for the mass education, is facilitating the rural and suburban colleges with computers. While running the program for the rural colleges across the country, has mapped this program into a 2 year plan to reach 64 districts of Bangladesh focusing mainly on the Women's colleges to increase the rate of IT literacy among the female students.
Awards/ Achievements
Achievements in 2011 and 2010:- Robi Axiata Limited, the leading mobile phone operator of the nation, has received “Star News HR EXCELLENCE AWARDS FOR INNOVATION IN HR”.
- Leading mobile phone service provider Robi has been re-assessed and rewarded with ISO 9001:2008 certification. Robi received this internationally renowned Management Standard after complying with all requirements.
- Robi has been conferred the prestigious Frost & Sullivan Asia Pacific ICT Award 2010 for "Emerging Market Service Provider of the Year".
Other Achievements::
- Awarded the prestigious fund grant from GSMA MMU (Mobile Money for the Unbanked) in 2009.
- Crossing 10 million subscribers mark in 2009.
- Ranked within top 6 global comparable telcos in A.T. Kearney benchmarking exercise in 2009.
- Cost optimization project saved 2 times of what was projected.
- Bangladesh Mobile Phone Businessmen Association (BMBA) Award 2008-2009 as the best service provider in Bangladesh
- The Weekly Financial Mirror –Samsung Mobile & Robintex Business Award 2008-2009 as the best Telecommunication company.
- TeleLink Telecommunication Award 2007 TeleLink Telecommunication Award 2007" for its excellence in service, corporate social responsibilities and dealership management for the year 2006 in commemoration of WORLD Telecommunication Day 2007.
- Arthakantha Business Award Given by the national fortnightly business magazine of Bangladesh for its excellence in service in telecom sector.
- Financial Mirror Businessmen Award Given by the national weekly Tabloid business magazine.
- Deshbandhu C. R. Das Gold Medal For contribution to telecom sector in Bangladesh.
- Beatification Award for exceptional contribution to the Dhaka Metropolitan city from Prime Minister Office on 13th SAARC Summit.
- Standard Chartered - Financial Express Corporate Social Responsibility (CSR) Awards 2006 For contribution in Education, Primary Health, poverty alleviation and ecological impact.
- Arthokontho Business Award 2006 For better telecom service provider in Bangladesh.
- Financial Mirror & Robintex Business award 2006 For its excellence in service, corporate social responsibilities activities throughout Bangladesh.
- Desher Kagoj Business Award 2006 For Corporate Social Responsibilities activities.
- TeleLink Telecommunication Award 2005 for its excellence in service for the year 2005.