Advertising account executive
Encyclopedia
An advertising account executive is an employee of a advertising agency
who acts as the main link between one or more clients and the rest of the agency. The executive is primarily responsible for the day to day running of one or more client's advertising campaign
s. An "advertising account executive" could also work directly for the media companies (newspaper, radio, TV, cable, billboards, internet, etc.). In this case, the primary responsibility is to educate business owners on how the agencies media can help them increase their business.
Job positions and titles for advertising account executives might include Account Co-ordinator, Business Co-ordinator, Account Manager, Business Manager, Account Director, Business Director, Group Account Director, Group Business Director, Client Service Director.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
who acts as the main link between one or more clients and the rest of the agency. The executive is primarily responsible for the day to day running of one or more client's advertising campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s. An "advertising account executive" could also work directly for the media companies (newspaper, radio, TV, cable, billboards, internet, etc.). In this case, the primary responsibility is to educate business owners on how the agencies media can help them increase their business.
Job positions and titles for advertising account executives might include Account Co-ordinator, Business Co-ordinator, Account Manager, Business Manager, Account Director, Business Director, Group Account Director, Group Business Director, Client Service Director.