Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at the Center on Philanthropy at Indiana University

Indiana University

Indiana University is a multi-campus public university system in the state of Indiana, United States. Indiana University has a combined student body of more than 100,000 students, including approximately 42,000 students enrolled at the Indiana University Bloomington campus and approximately 37,000...

 holding what is presently the world’s only endowed chair in that discipline. He is also Professor of Nonprofit Marketing and Fundraising at Bristol Business School (U.K) and an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology

Queensland University of Technology

Queensland University of Technology is an Australian university with an applied emphasis in courses and research. Based in Brisbane, it has 40,000 students, including 6,000 international students, over 4,000 staff members, and an annual budget of more than A$750 million.QUT is marketed as "A...

, Brisbane, Australia. He is one of the world’s foremost authorities in the domain of fundraising

Fundraising

Fundraising or fund raising is the process of soliciting and gathering voluntary contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies...

 being consistently voted one of the top ten most influential people in the field by readers of Professional Fundraising Magazine.

In 2004 Professor Sargeant pioneered the public information website www.charityfacts.org designed to bolster public trust and confidence in the UK’s charity sector. The site is underpinned by an ongoing benchmarking study tracking the fundraising performance of a cross section of charities. Most recently Professor Sargeant developed the UK’s new National Occupational Standard for Fundraising, specifying the skills and knowledge required of fundraisers working in a variety of different roles within the profession.

In 2008 he was honoured by the Institute of Fundraising

Institute of Fundraising

The Institute of Fundraising is a registered charity founded in 1983, and is the professional membership body for UK fundraising. The IoF's mission is to support fundraisers, through leadership, representation, standards-setting and education, to deliver excellent fundraising.- History :The IoF...

 for his services to the profession of fundraising, becoming an Honorary Fellow of the Institute. Along with Stephen Lee, Lindsay Boswell and Peter Maple he is calling for a greater investment in meaningful fundraising research in the UK

In 2010 he received a Civil Society Award for his Outstanding Contribution to Fundraising and was named to the prestigious Nonprofit Times' Top 50 Power and Influence List.

Books

• Sargeant A (1999) Marketing Management For Nonprofit Organisations, Oxford University Press.
• Sargeant A and McKenzie J (1998) A Lifetime Of Giving: An Analysis of Donor Lifetime Value, Charities Aid Foundation, West Malling.
• Sargeant A and Kaehler J (1998) Benchmarking Charity Costs, Charities Aid Foundation, West Malling.
• Sargeant A and West D (2001) Direct and Interactive Marketing, Oxford University Press, Oxford.
• Sargeant A and Jay E (2004) Fundraising Management: Analysis, Planning and Practice, Routledge, London.
• Sargeant A and Jay E (2004) Building Donor Loyalty: The Fundraiser’s Guide To Increasing Lifetime Value, Jossey Bass, San Francisco.
• Sargeant A (2004) Marketing W Organizacjach Non Profit, Oficyna Ekonomiczna, Krakow, Poland.
• Sargeant A and Wymer W (2007) The Routledge Companion To Nonprofit Marketing, Routledge London.
• Sargeant A (2009) Marketing Management for Nonprofit Organizations, (3rd edtn) Oxford University Press, Oxford.
• Sargeant A and Shang J (2010) Fundraising Principles & Practice, Jossey Bass, San Francisco.