Adorama
Encyclopedia
Adorama is a camera
Camera
A camera is a device that records and stores images. These images may be still photographs or moving images such as videos or movies. The term camera comes from the camera obscura , an early mechanism for projecting images...

 and film
Photographic film
Photographic film is a sheet of plastic coated with an emulsion containing light-sensitive silver halide salts with variable crystal sizes that determine the sensitivity, contrast and resolution of the film...

 store in New York City. Although not as large as more general retailers like Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

 or Circuit City, the store at 42 West 18th Street, Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

, specializing in photo equipment, offers the consumer a better chance of finding a specific model of camera. In 2003, Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

 formed a sales alliance with Adorama and Ritz Camera Centers
Ritz Camera Centers
Ritz Camera & Image is a photographic retail and photofinishing specialty store, headquartered in Beltsville, Maryland. The company currently owns and operates a chain of approximately 300 locations throughout the United States...

, in a deal to broaden the online retail giant's selection of camera products and accessories.

Services

Many serious amateur and professional photographers utilize Adorama's online photo lab service for their digital prints, AdoramaPix, which accepts JPGs and TIFF
Tagged Image File Format
TIFF is a file format for storing images, popular among graphic artists, the publishing industry, and both amateur and professional photographers in general. As of 2009, it is under the control of Adobe Systems...

 file input. The lab started out as the 1-hour lab for Adorama Camera over 10 years ago and has been producing professional quality prints from digital images online since 2004. They also offer a system for the sharing of photo albums with contacts. AdoramaPix uses six Noritsu 34PRO printers for all digital printing.

Adorama is owned by Orthodox Jews
Orthodox Judaism
Orthodox Judaism , is the approach to Judaism which adheres to the traditional interpretation and application of the laws and ethics of the Torah as legislated in the Talmudic texts by the Sanhedrin and subsequently developed and applied by the later authorities known as the Gaonim, Rishonim, and...

. In observance of Shabbat
Shabbat
Shabbat is the seventh day of the Jewish week and a day of rest in Judaism. Shabbat is observed from a few minutes before sunset on Friday evening until a few minutes after when one would expect to be able to see three stars in the sky on Saturday night. The exact times, therefore, differ from...

, the store is closed and their web store does not process orders, as such practices are forbidden by Sabbath law.

Industry recognition

In 2005, Forbes.com
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

 highlighted Adorama in a "Best of the Web" review, praising both the camera equipment seller's product selection and its dedication to educating photographers on how to elevate their skills, through the "Adorama Academy". However, the review also expressed disappointment with Adorama's website design.

In May 2007, Zagat reviewed two major professional photo equipment suppliers in NYC: Adorama and B&H Photo Video
B&H Photo Video
B&H Photo Video, founded in 1973 and located at 420 Ninth Avenue on the corner of West 34th Street in Manhattan, New York City, is the largest non-chain photo and video equipment store in the United States.-Overview:...

. Regarding Adorama, Zagat wrote the store is a "legendary" Flatiron "gem" that "has everything" new or used "for beginners and professionals."
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK