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Acqua di Parma
is an Italian perfume company which produces a lightly scented fragrance.
It was founded in 1916 and began in the city of Parma
Parma is a city in the Italian region of Emilia-Romagna famous for its ham, its cheese, its architecture and the fine countryside around it. This is the home of the University of Parma, one of the oldest universities in the world....
in a small perfume factory and was used up until the '30s and '40s in Europe. The brand was revived in the 1990s, financed by Tod's
Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes....
owner Diego Della Vale, Luca Montezemolo of Ferrari
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947...
, and Paolo Borgomanero, a shareholder of La Perla. The company was eventually acquired by LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...
The company's original scent, Colonia, was intended to perfume the handkerchiefs of Italian men although it came to be used more widely as a personal scent. In an effort to rescue the company's diminishing popularity, the three Italian businessmen introduced new products, creating an extended line of handcrafted leather goods, aromatherapy products, linens, candles, and terrycloth bathrobes, as well as several new perfumes. The Acqua di Parma perfume and cologne range includes Blu Mediterraneo (Fico Di Amalfi, Arancia di Capri); women's fragrances: Profumo, Iris Nobile and Magnolia Nobile (released in the Fall of 2009); variations on the popular original (Colonia Intensa and Colonia Assoluta); and Colonia itself. The company has adopted the cylindrical bottles, rounded boxes and bright yellow packaging of the original product.