ASA Late Model Series
Encyclopedia
ASA Late Model Series is a nationally touring American stock car racing series. Founded by Ron Varney in 2003 as the "USPRO Cup Series" , it was renamed "ASA Late Model Series in when it was purchased by the American Speed Association
American Speed Association
The American Speed Association is a sanctioning body of motorsports in the United States formed in 1968. The Association was based in Pendleton, Indiana and currently is headquarters in Daytona Beach, Florida. ASA was most famous for a national touring series which began in 1973 but was...

 in 2004. After financial difficulties during the 2004 season, the series was sold back to its founders.

In the fall of 2005, Varney announced the purchase of the Southern All-Stars Asphalt Late Model Series to form the ASA Late Models South Series, plus the creation of the ASA Late Models North Series as regional touring series. The ASA Late Model Series would be renamed the ASA Late Model Challenge Series.

Sunoco National Tour

Date Track Winner of Race
March 27, 2010 New Smyrna Speedway
New Smyrna Speedway
New Smyrna Speedway is an asphalt track that is 0.48 of a mile in length, located near New Smyrna Beach, Florida, that races Florida Association of Stock Car Automobile Racing stock cars every Saturday night. It also has a smaller track, known as "Little New Smyrna Speedway" in the infield...

Sean Bass
May 14, 2010 Rockingham Speedway Chase Elliott
Chase Elliott
Chase Elliott is a development driver for Hendrick Motorsports. He currently drives the #9 Aaron's/Hendrickcars.com Chevrolet in the NASCAR K&N Pro Series East for his family team with backing from Hendrick...

June 5, 2010 Springport Motor Speedway
Springport Motor Speedway
Springport Motor Speedway is a 3/8th mile, high-banked, oval short track located northwest of Springport, Michigan.Springport Motor Speedway opened in the fall of 1989 under the name of Michigan Ideal Speedway...

Rained Out--Rescheduled for September 4th
June 12, 2010 O'Reilly Raceway Park at Indianapolis
O'Reilly Raceway Park at Indianapolis
Lucas Oil Raceway at Indianapolis is a racing circuit complex in Brownsburg, Indiana...

Rained Out
July 17, 2010 The Milwaukee Mile Andy Bozell
August 28, 2010 Nashville Superspeedway
Nashville Superspeedway
Nashville Superspeedway is a motor racing complex located in Gladeville, Tennessee , United States, about 30 miles southeast of Nashville. On August 2, 2011, it was announced that Nashville Superspeedway will not host any NASCAR events in 2012. It is a concrete oval track 1 1/3 miles in...

Jeff Choquette
September 4, 2010 Springport Motor Speedway
Springport Motor Speedway
Springport Motor Speedway is a 3/8th mile, high-banked, oval short track located northwest of Springport, Michigan.Springport Motor Speedway opened in the fall of 1989 under the name of Michigan Ideal Speedway...

A.J. Henriksen
September 11, 2010 The Milwaukee Mile Jeff Choquette
October 16, 2010 Illiana Motor Speedway
Illiana Motor Speedway
The Illiana Motor Speedway is a race track located in Schererville, Indiana, United States and was built in 1947. Located about from downtown Chicago, Illinois, United States; the Illiana Motor Speedway is the only 1/2 mile paved oval in the Chicago area....

Jeff Choquette
October 31, 2010 North Wilkesboro Speedway
North Wilkesboro Speedway
North Wilkesboro Speedway was a short track that held races in NASCAR's top three series from NASCAR's inception in 1949 until its closure in 1996...


Northern Series

Date Track Winner of Race
April 17, 2010 Toledo Speedway
Toledo Speedway
Toledo Speedway is a racetrack located in Toledo, Ohio. It is owned jointly by Roy Mott and ARCA President Ron Drager. It is operated by ARCA and run as the sister track to Flat Rock Speedway in Flat Rock, Michigan.-Weekly program:...

Jesse Saunders
Jesse Saunders
Jesse Saunders is a DJ, music and film producer, remix artist, promoter and entrepreneur. He is one of the pioneers of House music, often cited as "the originator of House music". His 1984 single, "On & On", co-written with Vince Lawrence, was first record with a house DJ as the artist that was...

May 1, 2010 Illiana Motor Speedway
Illiana Motor Speedway
The Illiana Motor Speedway is a race track located in Schererville, Indiana, United States and was built in 1947. Located about from downtown Chicago, Illinois, United States; the Illiana Motor Speedway is the only 1/2 mile paved oval in the Chicago area....

Brian Campbell
May 30, 2010 Grundy County Speedway Robbie Pyle
June 26, 2010 Plymouth Speedway Brian Campbell
July 4, 2010 Grundy County Speedway Eddie Hoffman
July 17, 2010 The Milwaukee Mile Griffin McGrath
July 24, 2010 Rockford Speedway
Rockford Speedway
Rockford Speedway is a 1/4 mile short track high banked asphalt oval. It is located in the city of Loves Park on Illinois Route 173 near Rockford. Rockford Speedway is the only racetrack running under NASCAR sanction in Illinois....

Ryan Carlson
August 7, 2010 Owosso Speedway
Owosso Speedway
Owosso Speedway is a 3/8 mile, progressively banked oval short track located east of Ovid, Michigan, between Ovid and Owosso, further east.-Track History:...

Eddie Hoffman
August 20, 2010 Dixie motor speedway
Dixie motor speedway
Dixie Motor Speedway is a 4/10 mile, progressively banked, D-shaped oval short track, with an adjoining 1/3 mile as well as a Figure 8 course located near Birch Run, Michigan.-Track History:...

Erik Jones
September 18, 2010 Berlin Raceway
Berlin Raceway
Berlin Raceway is a 0.438 mile long paved oval race track in Marne, Michigan, near Grand Rapids. It opened in 1950. The track is notable for the lack of an outside wall on the back straightaway, a unique feature for a national series such as ARCA...

Chris Anthony
Chris Anthony
Chris Anthony is a medical student at the University of Iowa, programmer, and designer/innovator at canthony86 D . Chris also played six years in Arena Football League wide receiver/linebacker for the New York Dragons...

October 9, 2010 LaCrosse Fairgrounds Speedway Erik Jones

Southern Series

Date Track Winner of Race
March 14, 2009 Charlotte County Motorsports Park Drew Brannon
March 28, 2009 South Georgia Motorsports Park Landon Cassill
Landon Cassill
Landon Douglas Cassill is a driver in the NASCAR Sprint Cup and Nationwide Series. He is a test driver for Hendrick Motorsports. He currently drives the #51 Chevrolet Impala for Phoenix Racing in the Sprint Cup Series....

April 4, 2009 New Senoia Speedway Drew Brannon
May 9, 2009 Watermelon Capitol Speedway Drew Brannon
May 30, 2009 New Senoia Speedway Justin Larson
August 29, 2009 Concord Motor Speedway Colt James
October 3, 2009 Charlotte County Motorsports Park Drew Brannon

Past Champions (Challenge Division)

  • 2009 Brian Campbell
  • 2008 Peter Cozzolino
  • 2007 Travis Dassow
  • 2006 Kelly Bires
    Kelly Bires
    Kelly Bires is an American stock car driver. He currently drives the #25 Ford Mustang for Team Rensi Motorsports and the #18 International Comfort Products Corporation Toyota Camry for Joe Gibbs Racing in the Nationwide Series.-Early career:Bires began karting at Sugar River Raceway in Brodhead,...

     (Also Pat Burdow Memorial Rookie of the Year)
  • 2005 Stephen Leicht
    Stephen Leicht
    Stephen Leicht is an American stock car driver. He is currently a free agent. He has over 150 feature event wins in quarter midgets and go-karts.-Early racing career:...

  • 2004 Bobby Stremme (Also Pat Burdow Memorial Rookie of the Year)
  • 2003 Mark Kortz (USPro Cup Series Champion)

Past Champions (Northern Division)

  • 2010 Eddie Hoffman
  • 2009 Chris Eggleston
  • 2008 Eddie Hoffman
  • 2007 Trent Snyder
  • 2006 Jesse Smith

Past Champions (Southern Division)

  • 2009 Drew Brannon
  • 2008 Jimmy Lang
  • 2007 Jeff Choquette
  • 2006 James Buescher
    James Buescher
    James Buescher is a NASCAR driver currently running full-time in its Camping World Truck Series. He drives the No. 31 Wolf Pack Rentals/Exide Chevrolet Silverado for Turner Motorsports in the Truck Series. He also runs part-time for Turner in the NASCAR Nationwide Series, driving the No...


ASA naming dispute

As part of the splinter of the American Speed Association caused by the 2004 season, the American Speed Association was broken up. The Late Model Series was reacquired by Varney, while other assets were sold to Racing Speed Associates, led by Dennis Huth.

On Dec. 4th, 2007, Dennis Huth filed a lawsuit against the ASA Late Model Series seeking to invalidate and cancel the ASA Late Model Series trademark registration. The ASA Late Model Series responded that the lawsuit is frivolous and without merit and plan counter sue Mr. Huth for damages caused by suit.
On January 14, 2009, the naming dispute was settled. In the end, both parties were allowed to keep the "ASA" name, but the ASA Late Model Series was forced to come up with a new logo, and both parties agreed to inform the racing public that the ASA Late Model Series is not related to, affiliated with, nor sponsored or endorsed by American Speed Association or ASA Racing.
On October 11, 2010 it was announced publicly that in an Order signed on October 7, 2010 by US District Court Judge Matthew Kennelly, has permanently barred Louis R. (Ron) Varney, Jr, ASA Late Model Series, LLC and all those acting in concert or participation with them, including specifically ASALMS, LLC from any further use of the ASA or ASA LATE MODEL SERIES brand on or in connection with automobile race events anywhere in the United States. The injunction was delivered at the 2010 Oktoberfest Race Weekend at the La Crosse Fairgrounds Speedway. This forced the ASA Late Model Series cars to remove the any decals with the "ASA" name, and the ASA Late Model Series trailer to be removed from the premises.

External links

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