ANZ Amerika Samoa Bank
Encyclopedia
In 2001, ANZ completed the acquisition of ANZ Amerika Samoa Bank (ASB; est. 1979) that it had begun in 1999. At the time of the acquisition, ASB was the second-largest bank in the country with a 44 percent market share
. ASB has one overseas branch in Honolulu that it opened in 1997 to serve Samoans
in Hawaii
.
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
. ASB has one overseas branch in Honolulu that it opened in 1997 to serve Samoans
Samoans
The Samoan people are a Polynesian ethnic group of the Samoan Islands, sharing genetics, language, history and culture. Due to colonialism, the home islands are politically and geographically divided between the country of Samoa, official name Independent State of Samoa ; and American Samoa, an...
in Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...
.
Sources
- Tschoegl, A.E. 2005. Foreign Banks in the Pacific: A Note. Journal of Pacific History.