2XS FM
Encyclopedia
2XS FM was a radio station in Palmerston North
Palmerston North
Palmerston North is the main city of the Manawatu-Wanganui region of the North Island of New Zealand. It is an inland city with a population of and is the country's seventh largest city and eighth largest urban area. Palmerston North is located in the eastern Manawatu Plains near the north bank...

, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. 2XS started on 29 May 1981 at 8:28 in the morning, broadcasting on 828AM, the name was taken from the stations call sign 2XS. In 1986 2XS began broadcasting on 92.2FM with the call sign 2XXS and the station became known as 92.2XS FM.

The 828AM frequency was later used by 2XS FM to start a second station Bright and Easy 828AM, this station was later known as Classic Hits 828 (no connection to Classic Hits FM
Classic Hits FM
Classic Hits is an Adult Contemporary music radio network broadcasting in 25 markets throughout New Zealand, targeting 25 - 55 year olds. Its a family-focused radio network with some of New Zealand's most experienced broadcasters on air and behind the scenes. It currently has around 387,000...

 network) before becoming Magic 828 & 98.6FM
Magic 828 & 98.6FM
Magic 828 & 98.6FM was a radio station in Manawatu, New Zealand. The station was first started in 1986 as Bright and Easy 828 by the operators of 2XS FM on 828AM the frequency previously used by 2XS before the station switched to FM. Bright and Easy 828 used the 2XS call sign while the call sign...

.

The station has enjoyed a significant market share, anchored by local long-serving breakfast host Mike West, since the early 90's. A string of personalities have worked on the station, including Stu Tolan (More FM network), Dom Harvey (The Edge Morning Madhouse Breakfast), Jacqui Jensen (ZM network), Robert Scott (The Breeze, Auckland, Breakfast), Martin Good (Classic Hits Hawkes Bay Breakfast), Hamish McKay (3 Sports Presenter), Chris Forster (Radio Live News and Sports Presenter) and others.

Mike West is currently teamed with Gareth Pringle and Bel Crawford to present the breakfast show, between 6-10am Weekdays.
Stacey Tsaclis is the 10am - 2pm host.
Drive is hosted locally by Justin Evans from 2pm - 7pm, although a network drive show is planned to be rolled out to the Manawatu in the near future.

In 1998, 2XS FM and Magic 828/98.6FM, along with the rest of the XS Radio Group, were sold to RadioWorks and became part of RadioWorks group of local stations known as LocalWorks
LocalWorks
LocalWorks was the name used to catergorise all of the local heritage radio stations operated by RadioWorks in New Zealand. The music format on most of the LocalWorks stations was an Adult Contemporary format, Hot AC format or Easy Listening format....

. In 2005 2XS FM was rebranded as More FM
More FM
MORE FM is a New Zealand radio network playing adult contemporary music or Pop music. It is operated by MediaWorks New Zealand.MORE FM broadcasts in 22 centres throughout New Zealand with local programming in most markets between 6am and 1pm and networked programming the rest of the day...

when RadioWorks rebranded the majority of their local Adult Contemporary music stations as More FM.

In a growing trend in NZ radio, More FM Manawatu is increasing its networked programming from Auckland, particularly across the weekend. The station is one of the last in NZ to retain its local drive show, although there are plans to network the drive show to every More FM market.

Awards

  • 1997 New Zealand Radio Award finalist - Regional Station of the Year
  • 1998 New Zealand Radio Award - Best Music & Entertainment Team - Regional - Mike West & Baldrick
  • 1998 New Zealand Radio Award - Regional Station of the Year
  • 1999 New Zealand Radio Award - Best Music & Entertainment Team - Regional - Mike West & Baldrick
  • 1999 New Zealand Radio Award - Outstanding Community Campaigns
  • 1999 New Zealand Radio Award finalist - Regional Station of the Year
  • 2000 New Zealand Radio Award finalist - Best Music & Entertainment Team - Regional - Mike West & Baldrick
  • 2000 New Zealand Radio Award finalist - Best Individual Air Personality, Talk Host or Interviewer - Regional - Stewart Tolan
  • 2000 New Zealand Radio Award - Station of the Year - Regional
  • 2001 New Zealand Radio Award finalist - Best Music & Entertainment Team - Regional - Mike West & Baldrick
  • 2001 New Zealand Radio Award - finalist - Programmer of the Year - Darren Wallace
  • 2002 New Zealand Radio Award finalist - Best Music & Entertainment Team - Regional - Mike West & Stu Tolan
  • 2003 New Zealand Radio Award - Best Music & Entertainment Team - Regional - Mike West & Stu Tolan
  • 2005 New Zealand Radio Award - Best Music & Entertainment Team or Individual Breakfast Air Personality - Regional - Mike West & Gareth Pringle
  • 2005 New Zealand Radio Award - Best Promotion of a Radio Station - Individual Station - The 2XS FM Joker - Mike West
  • 2005 New Zealand Radio Award finalist - Best Client Promotion - Underwater Wedding 2004 - Mike West
  • 2005 New Zealand Radio Award finalist - Station of the Year - Regional
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