2-Methoxy-4-vinylphenol is an aromatic substance used as a flavoring agent. It is one of the compounds responsible for the natural aroma of buckwheat

Buckwheat

Buckwheat refers to a variety of plants in the dicot family Polygonaceae: the Eurasian genus Fagopyrum, the North American genus Eriogonum, and the Northern Hemisphere genus Fallopia. Either of the latter two may be referred to as "wild buckwheat"...

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Some insects such as Rhynchophorus ferrugineus

Rhynchophorus ferrugineus

The red palm weevil, Rhynchophorus ferrugineus, is a species of beetle also known as the Asian palm weevil or sago palm weevil. It is relatively large, between two and five centimeters long; usually a rusty red colour, but many colour variants exist and have been often been named as different...

(Red palm weevil) use this substance for chemical signaling (pheromones).

The aroma of pure substance was described as: apple, spicy, peanut, wine-like or clove and curry.