1TV (Afghan TV channel)
Encyclopedia
| name = 1TV / Yak TV
| logofile =
| logosize =
| logoalt =
| launch = February 2010
| share = No audience measurement exists in the country
| closed date =
| picture format = SDTV
| owner = Mr. Fahim Hashimy
| country = Afghanistan
Afghanistan
Afghanistan , officially the Islamic Republic of Afghanistan, is a landlocked country located in the centre of Asia, forming South Asia, Central Asia and the Middle East. With a population of about 29 million, it has an area of , making it the 42nd most populous and 41st largest nation in the world...


| broadcast area = Afghanistan
Afghanistan
Afghanistan , officially the Islamic Republic of Afghanistan, is a landlocked country located in the centre of Asia, forming South Asia, Central Asia and the Middle East. With a population of about 29 million, it has an area of , making it the 42nd most populous and 41st largest nation in the world...


| headquarters = Wzir Akbar Khan , Kabul
| former names =
| sister names =
| web = www.1tvmedia.com
}}

1TV or Yak TV (Yak meaning One in Dari Persian) is an Afghan
Afghanistan
Afghanistan , officially the Islamic Republic of Afghanistan, is a landlocked country located in the centre of Asia, forming South Asia, Central Asia and the Middle East. With a population of about 29 million, it has an area of , making it the 42nd most populous and 41st largest nation in the world...

 privately owned commercial television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

, launched in February 2010. It is owned by Fahim Hashimy, and is the largest operating unit of groupOne Media, which is based in Kabul
Kabul
Kabul , spelt Caubul in some classic literatures, is the capital and largest city of Afghanistan. It is also the capital of the Kabul Province, located in the eastern section of Afghanistan...

. http://www.1tvmedia.com/en/about_us.html

Programs

1TV is known for its strong, independent news and current affairs programming, with internationally acclaimed content such as “The Mask”, “Kabul Debate Live” and nightly hard-hitting current affairs series. 1TV broadcasts News every hour throughout the day and nightly newscasts ("World at 5:00" in Pashto) and ("World at 6:00" in Dari.)

1TV is also known for its "Aggressive regional outreach and catchy programming," according to a July, 2010 market research study by Altai Consulting.

1TV reaches a large percentage of highly educated and affluent viewers, targeting 20-30, 30-40 year-olds and a greater share of the middle class viewers.

In addition to its commitment to non-partisan news and information, 1TV produces popular original programming such as "Shabkhand" ("Sweet Night") on Thursdays and Fridays with Asef Jalali, one of Afghanistan’s leading personalities; "The Daily Show," a live weekday afternoon talk show devoted to empowering women; "The Cooking Show," also a daily live program showcasing the finest in Afghan cuisine.

1TV is about to debut prime time licensed formats, in collaboration with leading international production studios in Hollywood and London.

Background on 1TV

There are other firsts including:
• The first channel to develop and televise a studio debate before 120 audience members (“Kabul Debate” and “Kabul Debate Live”), the country's first interactive, live studio debate series;
• The first channel to create over 55 hours of original programming content each week;
• The first channel to produce all original music for each of the local studio productions;
• The first channel to produce a bi-weekly live-entertainment show designed to empower women and strengthen family relationships;
• The first channel to produce a daily business show (“Daily Business Report”)

1TV was established by Mr. Fahim Hashimy to provide Afghanistan with a channel to Afghan by provide content that transcends racial and ethnic barriers in order to promote hope and peace. The channel endeavors to create programs that stimulate, entertain and inform by also promoting human rights, free and open expression.

According to the independent market research study conducted by Altai Consulting in July 2010, 1TV is considered the 'Fastest Growing Television Channel in Afghanistan', as it quickly gained audience acceptance in the country.
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