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Zig-Zag (company)
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Zig-Zag is a brand of rolling papers that originated in France. It is marketed in the USA by National Tobacco and in Europe by Republic Technologies. The Zig-Zag brand is used mostly on tobacco-related products such as cigarette rolling papers, cigarette tubes and accessories, though it is also commonly (albeit illegally in most countries) used for marijuana products, due to the slow burning rate of the white brand. The image on the logo is that of a Zouave.
In an advertising campaign in the 60s, the company published leaflets with the Zouave facing the viewer (much like Uncle Sam) and captioned, "Captain Zig-Zag wants YOU!"
Zig-Zag products
Cigarette papers: - Made from wood pulp and flax, and uses natural gum Arabic, they come in five sizes.
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Encyclopedia
Zig-Zag is a brand of rolling papers that originated in France. It is marketed in the USA by National Tobacco and in Europe by Republic Technologies. The Zig-Zag brand is used mostly on tobacco-related products such as cigarette rolling papers, cigarette tubes and accessories, though it is also commonly (albeit illegally in most countries) used for marijuana products, due to the slow burning rate of the white brand. The image on the logo is that of a Zouave.
In an advertising campaign in the 60s, the company published leaflets with the Zouave facing the viewer (much like Uncle Sam) and captioned, "Captain Zig-Zag wants YOU!"
Zig-Zag products
Cigarette papers: - Made from wood pulp and flax, and uses natural gum Arabic, they come in five sizes. One size is the size 1.0 (single wide). This size is often called "the white pack" because of its color. Another size is the size 1¼, (125, one and a quarter), often called "the orange pack" (or "orangies" in some areas) because of its color. The third size are the kings, or king size, also known for their orange or reddish hue, the fourth is 1 1/2 (one and a half) and the fifth is 2.0 (double wide). Usually the white pack and orange pack are sold together in many stores across the United States. In Canada, the most popular size is the single wide, but with "kut-corners". There are also varieties of these sizes including Liquorice, Water Resistant, Slow Burning and Free Burning.
Cigarette tobacco: Sold in four varieties. This tobacco is uncommon in some areas, but can usually be found at most tobacco shops.
Filtered cigarette tubes: These are filters for hand-rolled cigarettes. They help reduce the amount of tar that gets inhaled from the cigarette.
Filter cigarette making machine: This is a basic rolling machine, used to roll tobacco into cigarette papers; it provides an alternative to rolling cigarettes by hand.
Filtered cigarettes: Filtered cigarettes are available at most stores. Available in light and full flavor.
History of Zig-Zag
The company was founded in 1879 by Maurice and Jacques Braunstein. Based in Paris, in 1882 the company built the Papeterie de Gassicourt, a cigarette paper production plant near the town of Mantes-la-Jolie. In 1894 they invented the process of "interleaving" rolling papers. They called their papers Zig-Zag, after the term used to describe the zigzag alternating packaging process. In 1900, Zig-Zag was awarded a gold medal at the Universal Exposition in Paris.
Success led to expansion in 1936 to a new mill in Thonon-les-Bains. During World War II, the company's original facility in Mantes-la-Jolie was destroyed and at war's end, all production was shifted to the Thonon factory.
With the death of Jacques Braunstein, in the 1950s Zig-Zag was sold to a partnership of the Group Bolloré and competitor JOB. In 2000, Zig-Zag became part of Republic Technologies of which Group Bolloré owns 19 percent.
Zig-Zag products and Hip-hop culture
Zig-Zags are often mentioned in hip-hop culture, usually for their relationship to cannabis. Artists such as Twiztid, Snoop Dogg, Cypress Hill, Eminem and Kottonmouth Kings have all used references to them in their songs. In addition many artists and musicians, such as Dr. Dre and Afroman, have used Zig-Zag products in their album art to represent cannabis consumption.
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