Zaxby's
Encyclopedia
Zaxby's is a franchised
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 chain of fast casual restaurant
Fast casual restaurant
A fast casual restaurant is a type of restaurant that does not offer full table service, but promises a higher quality of food and atmosphere than a fast food restaurant. In the US, it is a relatively new and growing concept positioned between fast food and casual dining...

s that operates primarily in the Southeastern United States
Southeastern United States
The Southeastern United States, colloquially referred to as the Southeast, is the eastern portion of the Southern United States. It is one of the most populous regions in the United States of America....

 with 500 locations. Zaxby's 500th location opened in Tifton, Georgia
Tifton, Georgia
Tifton is a city in Tift County, Georgia, United States. The population was 15,060 at the 2000 census. The city is the county seat of Tift County.-Major highways:* Interstate 75* U.S. Highway 41* U.S. Highway 82* U.S...

 the summer of 2010. The first Zaxby's was opened in Statesboro, Georgia
Statesboro, Georgia
Statesboro is a city in southeast Georgia, United States, and is the county seat and most populous city of Bulloch County. Statesboro has a population of 28,422 and the Statesboro, GA Micropolitan Statistical Area had a population of 70,217...

, near the Georgia Southern University
Georgia Southern University
Georgia Southern University is a national public university located on a campus in Statesboro, Georgia, USA. Founded in 1906, it is part of the University System of Georgia and is the largest center of higher education in the southern half of Georgia offering 117 academic majors in a comprehensive...

 campus, by Zach McLeroy and Tony Townley. Their menu is built around buffalo chicken wings, "chicken fingers
Chicken fingers
Chicken fingers are deep-fried strips of chicken meat that do not include any bones or skin....

", sandwiches with fries, and salads (i.e., "zalads"). It follows in the footsteps of another chicken fingers-based restaurant: Guthrie's, in 1978, in Alabama. Zaxby's offers a wide variety of dipping sauces, such as the "original Zax Sauce". Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

's brands of soft drinks are served, as well. The dining rooms at Zaxby's restaurants are decorated with assorted whimsical objects and posters, which often vary in theme by location and which occasionally are regionally aware. For instance, at one location in Gainesville, Florida
Gainesville, Florida
Gainesville is the largest city in, and the county seat of, Alachua County, Florida, United States as well as the principal city of the Gainesville, Florida Metropolitan Statistical Area . The preliminary 2010 Census population count for Gainesville is 124,354. Gainesville is home to the sixth...

, objects related to the University of Florida
University of Florida
The University of Florida is an American public land-grant, sea-grant, and space-grant research university located on a campus in Gainesville, Florida. The university traces its historical origins to 1853, and has operated continuously on its present Gainesville campus since September 1906...

 Gators
Florida Gators
The Florida Gators are the intercollegiate sports teams that represent the University of Florida located in Gainesville, Florida. The "Lady Gators" is an alternative nickname sometimes used by the Gators women's teams...

 are used as decorations, while at the Tallahassee, Florida
Tallahassee, Florida
Tallahassee is the capital of the U.S. state of Florida. It is the county seat and only incorporated municipality in Leon County, and is the 128th largest city in the United States. Tallahassee became the capital of Florida, then the Florida Territory, in 1824. In 2010, the population recorded by...

 location, objects related to the Florida State University
Florida State University
The Florida State University is a space-grant and sea-grant public university located in Tallahassee, Florida, United States. It is a comprehensive doctoral research university with medical programs and significant research activity as determined by the Carnegie Foundation...

 Seminoles
Florida State Seminoles
The Florida State Seminoles are the men's and women's sports teams of Florida State University in Tallahassee, Florida. Florida State participates in the NCAA's Division I . FSU joined the Atlantic Coast Conference in 1991, and competes in the Atlantic Division in any sports split into a...

 are used. Similarly, at the Orlando, Florida
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

 location, citrus-industry themed decorations line the walls.
Zaxby's are located in all of the southern states except for Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

 (although new locations will be established there soon), Oklahoma
Oklahoma
Oklahoma is a state located in the South Central region of the United States of America. With an estimated 3,751,351 residents as of the 2010 census and a land area of 68,667 square miles , Oklahoma is the 28th most populous and 20th-largest state...

, and West Virginia
West Virginia
West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...

.

Sports sponsorships

The 2010 Zaxby's Racing season kicked off on February 13 with John Wes Townley competing in the Drive4COPD 300 at the Daytona International Speedway. Zaxby's sponsors the Richard Childress Racing
Richard Childress Racing
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress...

 #21 Chevrolet Impala
Chevrolet Impala
The Chevrolet Impala is a full-size automobile built by the Chevrolet division of General Motors introduced for the 1958 model year. Deriving its name from the southern African antelope, Chevrolet's most expensive passenger model through 1965 had become the best-selling automobile in the United...

 in the NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

 Nationwide Series.

Zaxby's sponsored the Roush Fenway Racing #09 truck in the NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

 Craftsman Truck Series
Craftsman Truck Series
The NASCAR Camping World Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing...

 in 2008.
As of February 20, 2008, Joey Clanton
Joey Clanton
Joseph Clanton is an American race car driver and businessman. He was the 2002 champion in the now-defunct American Speed Association stock car series. He is also the owner of two Zaxby's franchises.-Busch Series:...

 has been released from the Roush Fenway Racing #09 truck sponsored by Zaxby's. Travis Kvapil
Travis Kvapil
Travis Kvapil is an American race car driver. He currently drives for Front Row Motorsports in the NASCAR Sprint Cup Series.-Early career:...

 took his place for the California Speedway
California Speedway
Auto Club Speedway is a two-mile , low-banked, D-shaped oval superspeedway in Fontana, California which has hosted NASCAR racing annually since 1997. The track was also used for open wheel racing events until 2005. The racetrack is located near the former locations of Ontario Motor Speedway and...

 race.

Other sponsorships include the #09 Ford Fusion in the ARCA ReMAX Series driven by John Wes Townley. Townley ran in the 2007 season in the ASA Late Model division. Townley is driving for RAB Racing.

Zaxby's also sponsored Travis Kvapil
Travis Kvapil
Travis Kvapil is an American race car driver. He currently drives for Front Row Motorsports in the NASCAR Sprint Cup Series.-Early career:...

's Ford in the March 9, 2008 race at Atlanta Motor Speedway
Atlanta Motor Speedway
Atlanta Motor Speedway is a track just outside Hampton, Georgia, twenty miles south of Atlanta. It is a quad-oval track with a seating capacity of over 125,000. It opened in 1960 as a standard oval. In 1994, 46 condominiums were built over the northeastern side of the track...

 in the NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

 Sprint Cup Series.

Zaxby's now sponsors the #21 NASCAR Nationwide Series car for Richard Childress Racing
Richard Childress Racing
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress...

 with Clint Bowyer
Clint Bowyer
Clint Bowyer is a NASCAR driver. He drives the #15 5 Hour Energy Toyota Camry in the Sprint Cup Series for Michael Waltrip Racing. Early in his career, he drove for Richard Childress Racing. He won the 2008 Nationwide Series championship....

 as driver.

Zaxby's first victory in the NASCAR Nationwide series occurred on August 29, 2010 when driver Boris Said
Boris Said
Boris Said is an American race car driver from Carlsbad, California but considers his hometown to be Stamford, Connecticut. His father, Bob Said, was a Formula One race driver and US Olympic bobsled driver in 1968 and 1972. He drove the #26 Ford Fusion for Latitude 43 Motorsports in the NASCAR...

 drove the Zaxby's #09 Ford to victory at Circuit Gilles Villeneuve
Circuit Gilles Villeneuve
The Circuit Gilles Villeneuve is a motor racing circuit, venue for the Formula One Canadian Grand Prix, NASCAR Canadian Tire Series, NASCAR Nationwide Series and Grand-Am Rolex Sports Car Series....

 in Montreal, Canada.

Television advertisements

In late 2007, the chain began running a series of advertisements featuring celebrities like Laverne and Shirley stars Penny Marshall
Penny Marshall
Penny Marshall is an American actress, producer and director.After playing several small roles for television, she was cast as Laverne DeFazio in the sitcom Laverne and Shirley...

 and Cindy Williams
Cindy Williams
Cynthia Jane "Cindy" Williams is an American actress best known for starring in the television situation-comedy series Laverne & Shirley, in the role of "Shirley Feeney", and for her role as Laurie Henderson in the classic film American Graffiti.-Early life:Williams was born in Van Nuys,...

, Bobby Allison
Bobby Allison
Robert Arthur Allison is a former NASCAR Winston Cup driver and was named one of NASCAR's 50 greatest drivers. His two sons, Clifford Allison and Davey Allison followed him into racing, and both died within a year of each other....

, Diana DeGarmo
Diana DeGarmo
Diana Nicole DeGarmo is an American singer and Broadway actress. She finished as the runner-up on the third season of the reality/talent-search television series American Idol, narrowly missing the win by about 2% out of over 65 million votes...

, Kathy Griffin
Kathy Griffin
Kathleen Mary "Kathy" Griffin is an American actress, stand-up comedienne, television personality, New York Times best-selling author and an LGBT rights advocate. Griffin first gained recognition for appearances on two episodes of Seinfeld, and then for her supporting role on the NBC sitcom...

, Herschel Walker
Herschel Walker
Herschel Junior Walker is an American mixed martial artist and a former American football player. He played college football for the University of Georgia Bulldogs and earned the 1982 Heisman Trophy. He began his professional career with the New Jersey Generals of the United States Football League...

, Evander Holyfield
Evander Holyfield
Evander Holyfield is a professional boxer from the United States. He is a former undisputed world champion in both the cruiserweight and heavyweight divisions, earning him the nickname "The Real Deal"...

, Elijah Kelley
Elijah Kelley
Elijah Kelley is an American actor, singer, and dancer. Kelley has appeared in the films Take the Lead and 28 Days , and co-starred in the musical film re-adaptation of Hairspray , in which he portrayed the character Seaweed J...

, Lorenzo Lamas
Lorenzo Lamas
Lorenzo Lamas y de Santos is an American actor. Lamas is known for playing Lance Cumson on the popular 1980s soap opera Falcon Crest, Reno Raines on the 1990s crime drama Renegade, and Hector Ramirez on the daytime soap opera The Bold and The Beautiful...

, Cody Linley
Cody Linley
Cody Martin Linley is an American actor and singer. He is best known for his recurring role as Jake Ryan in the television series Hannah Montana and for being a contestant on the seventh season of Dancing With The Stars, in which he was partnered with Julianne Hough.-Career:Linley made his acting...

, Jerry Rice
Jerry Rice
Jerry Lee Rice is a retired American football wide receiver. He is generally regarded as the greatest wide receiver of all time and one of the greatest players in National Football League history...

, John Schneider
John Schneider (television actor)
John Richard Schneider III is an American actor and singer. He is best known for his portrayal of Bo Duke in the 1980s American television series The Dukes of Hazzard, and as Jonathan Kent on Smallville, a 2001 television adaptation of Superman.Alongside his acting career, Schneider performed as a...

, Alyson Stoner
Alyson Stoner
Alyson Rae Stoner is an American actress, dancer and singer. Stoner is known for her roles in The Suite Life of Zack & Cody , Cheaper By The Dozen and Cheaper By The Dozen 2 , Step Up and Step Up 3 , and Camp Rock and Camp Rock 2...

, Kerri Strug, Richard Thomas
Richard Thomas (actor)
Richard Earl Thomas is an American actor, best known for his role as budding author John-Boy Walton in the CBS drama The Waltons.- Early life :Thomas was born Richard Earl Thomas in New York,...

, Richard Karn
Richard Karn
Richard Karn is an American actor and game show host. He is most well known for his co-starring role as Al Borland in the 1990s sitcom Home Improvement and his tenure as the host of Family Feud during the 2000s.-Early life:...

, Reginald VelJohnson
Reginald VelJohnson
Reginald VelJohnson is an American actor of film, stage and television, well known for his role as Carl Winslow on the sitcom Family Matters, where he was the only cast member to appear in every single episode. He also portrayed LAPD Sgt...

, David Garrard
David Garrard
David Douglas Garrard is an American football quarterback who is currently a free agent.Garrard played college football at East Carolina. He was drafted by the Jacksonville Jaguars in the fourth round of the 2002 NFL Draft, and served as the team's starting quarterback from 2007 to 2010...

, Spud Webb
Spud Webb
Anthony Jerome Webb , also known as Spud Webb, is a retired American NBA professional basketball point guard most notable for winning a slam dunk contest despite being one of the shortest NBA players in the history of the league...

, Orange County Choppers
Orange County Choppers
Orange County Choppers is a custom and production motorcycle manufacturer based in Orange County, New York, that was founded by Paul Teutul, Sr., and Paul Teutul, Jr., in 1999. The company was featured on American Chopper, a reality TV show that debuted in September 2002 on the Discovery Channel,...

 Paul Teutul, Sr.
Paul Teutul, Sr.
Paul John Teutul is the founder of Orange County Choppers, a manufacturer of custom motorcycles and focus of the reality television series American Chopper. Teutul first appeared on the show with his sons Paul Teutul, Jr...

 and Michael Teutul
Michael Teutul
Michael Joseph "Mikey" Teutul is the youngest son of Orange County Choppers founder Paul Teutul, Sr., and brother of Orange County Choppers former chief fabricator, Paul Teutul, Jr.. The Teutul family is featured in the Discovery Channel's reality television series American Chopper and American...

 and Béla Károlyi
Béla Károlyi
Béla Károlyi is a Romanian gymnastics coach. He was born in what was then Kolozsvár, Hungary, a region restored to Romanian administration after 1944. Károlyi and his wife, Márta, also of Hungarian origin, emigrated to the United States in 1981 and both have dual citizenships for Romania and the...

. In 2009 actors Fred Willard
Fred Willard
Fred Willard is an American actor, comedian, and voice over actor, best known for his improvisational comedy skills. He is known for his roles in the Christopher Guest mockumentary films This is Spinal Tap, Waiting for Guffman, Best in Show, A Mighty Wind, and For Your Consideration as well as...

 (promoting the Zensation Zalad) and Paul Sorvino
Paul Sorvino
Paul Anthony Sorvino is an American actor. He often portrays authority figures on both sides of the law, and is possibly best known for his roles as Paulie Cicero, a portrayal of Paul Vario in the film Goodfellas and Sgt. Phil Cerreta on the police procedural and legal drama television series Law...

 (promoting the Chicken Parmesan Sandwich) appeared in Zaxby's TV ads. Doris Roberts
Doris Roberts
Doris Roberts is an American character actress of film, stage and television. She has received five Emmy Awards. She began her career in 1952, and may be best-known as Marie Barone on Everybody Loves Raymond from 1996–2005....

 was featured in a winter-themed advertisement for Zaxby's Fried White Cheddar Bites beginning in late 2010.

Video game advertisements

In October 2009, Zaxby's was featured as a restaurant on the streets of Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 in the video game Midnight Club: Los Angeles
Midnight Club: Los Angeles
Midnight Club: Los Angeles is the fourth video game in the Midnight Club series of racing video games, not including Midnight Club 3: DUB Edition Remix. It was officially announced for the PlayStation 3 and Xbox 360 on January 11, 2008 by Rockstar Games. The game was developed by Rockstar San Diego...

. http://www.thefranchisemall.com/news/articles/21617-0.htm

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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