Yota
Encyclopedia
Yota is the trademark of a Russian
multinational telecommunications services provider (primarily high speed mobile broadband
, with some video, TV and music services). Yota currently operates in Russia
, Belarus
and Nicaragua
and will launch in Peru
very soon. Having launched as a flagship WiMAX
technlogy base, in May 2010, it announced a move to LTE
.
Yota is second world largest 4G
provider .
internet service provider
to launch a high-speed wireless network
based on mobile WiMAX
. It now has the largest WiMAX
network in the world
. The network operates under the standard IEEE 802.16e-2005 with very high frequency 2.5-2.7 GHz.
As of Autumn 2009 there were operational networks in Moscow
(WiMAX 2.3 GHz, 2.5 GHz and 3.5 GHz), parts of the Moscow Oblast
, St. Petersburg, parts of the Leningrad Oblast
, Ufa
, Sochi
and Krasnodar
. The network is currently being constructed in Samara
and Kazan
. It is planned that by Autumn 2012 the network will cover 180 Russian cities with a population of over 100 000 people. Yota began expanding beyond Russia in Spring 2010 with operational networks launching in Managua
, Nicaragua, Minsk
and Grodno (Belarus) with Lima
, Peru, also in development.
As of 2010, average traffic per Yota customer had reached 10GB/month. Video is a main driver of the demand for Yota's service.
Yota works with Samsung
as its single vendor in all markets. Samsung provides WiMAX base stations in Nicaragua
and Belarus
. Yota also has strategic partnerships with Intel, HTC
, Cisco
, Sequans and ASUS
.
(Vimpelcom), Megafon
, MTS and Rostelecom
. Russia takes 4G lead with strategic approach to nationwide infrastructure The deal makes Yota the single 4G network provider for the Russian telecoms market and should greatly accelerate LTE adoption in Russia.
Starting in 2011, Yota would build an LTE network
that will be gradually rolled out across 180 cities, covering a total population of 70 million by 2014. The four operators will have the option to buy 20% of shares in Yota by 2014, with Yota reducing its shares in Scartel to the same 20%. This will ensure every participant will have equal access to the network. Prime Minister Vladimir Putin
was present at the signing of the memorandum at Yota’s Moscow office.
On 15 September 2011, MTS renounced the agreement, citing excessive costs of the Scartel's stock option (over $1 billion). On 26 September 2011, MTS and Vimpelcom entered the agreement to jointly biuld the LTE network in Russia, assigning 2 billion rubles of investments for the first stage.
module from Acer
, ASUS
, E-machines, Lenovo, MSI
, Samsung
, Toshiba
, Sony
, USB modem dongles, desktop modems and a smartphone
, the HTC MAX 4G
, the world’s first combined GSM+Mobile WiMAX phone.
Yota’s unique mobile services include: mobile IPTV
, video-on-demand (Yota is the exclusive provider of digital content from Universal
and Disney Studios in Russia), an online music store (with a catalogue of over 700,000 tracks by world leading labels including EMI
, Warner Music, Universal Music and Sony Music), a photoblogging portal and many others.
Yota Video, TV and Mobile Music solution was made in co-operation with Crystal Reality LLC, Russian multimedia technology provider, well-known as CrystalPlayer
developer.
Russia Awards 2009.
, St. Petersburg, Managua
(Nicaragua) and London
(UK), and employs 1,200 staff.
word for fun upside-down. Nuf symbolizes the breakthrough that Yota brings to communication and entertainment. The Yota brand was designed by London
based agency 300million.
- the largest non-profit international festival of digital art in Europe.
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
multinational telecommunications services provider (primarily high speed mobile broadband
Mobile Broadband
Mobile broadband is the marketing term for wireless Internet access through a portable modem, mobile phone or other mobile device.-Description:...
, with some video, TV and music services). Yota currently operates in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Belarus
Belarus
Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...
and Nicaragua
Nicaragua
Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...
and will launch in Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
very soon. Having launched as a flagship WiMAX
WiMAX
WiMAX is a communication technology for wirelessly delivering high-speed Internet service to large geographical areas. The 2005 WiMAX revision provided bit rates up to 40 Mbit/s with the 2011 update up to 1 Gbit/s for fixed stations...
technlogy base, in May 2010, it announced a move to LTE
LTE Advanced
LTE Advanced is a preliminary mobile communication standard, formally submitted as a candidate 4G system to ITU-T in late 2009, was approved into ITU, International Telecommunications Union, IMT-Advanced and expected to be finalized by 3GPP in early 2011...
.
Yota is second world largest 4G
4G
In telecommunications, 4G is the fourth generation of cellular wireless standards. It is a successor to the 3G and 2G families of standards. In 2009, the ITU-R organization specified the IMT-Advanced requirements for 4G standards, setting peak speed requirements for 4G service at 100 Mbit/s...
provider .
Business Focus
Since launch, Yota has promised unlimited, high-speed, mobile internet access to its customers.Network
Yota was the first RussianRussia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
internet service provider
Internet service provider
An Internet service provider is a company that provides access to the Internet. Access ISPs directly connect customers to the Internet using copper wires, wireless or fiber-optic connections. Hosting ISPs lease server space for smaller businesses and host other people servers...
to launch a high-speed wireless network
Wireless network
Wireless network refers to any type of computer network that is not connected by cables of any kind. It is a method by which homes, telecommunications networks and enterprise installations avoid the costly process of introducing cables into a building, or as a connection between various equipment...
based on mobile WiMAX
WiMAX
WiMAX is a communication technology for wirelessly delivering high-speed Internet service to large geographical areas. The 2005 WiMAX revision provided bit rates up to 40 Mbit/s with the 2011 update up to 1 Gbit/s for fixed stations...
. It now has the largest WiMAX
WiMAX
WiMAX is a communication technology for wirelessly delivering high-speed Internet service to large geographical areas. The 2005 WiMAX revision provided bit rates up to 40 Mbit/s with the 2011 update up to 1 Gbit/s for fixed stations...
network in the world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....
. The network operates under the standard IEEE 802.16e-2005 with very high frequency 2.5-2.7 GHz.
As of Autumn 2009 there were operational networks in Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
(WiMAX 2.3 GHz, 2.5 GHz and 3.5 GHz), parts of the Moscow Oblast
Moscow Oblast
Moscow Oblast , or Podmoskovye , is a federal subject of Russia . Its area, at , is relatively small compared to other federal subjects, but it is one of the most densely populated regions in the country and, with the 2010 population of 7,092,941, is the second most populous federal subject...
, St. Petersburg, parts of the Leningrad Oblast
Leningrad Oblast
Leningrad Oblast is a federal subject of Russia . It was established on August 1, 1927, although it was not until 1946 that the oblast's borders had been mostly settled in their present position...
, Ufa
Ufa
-Demographics:Nationally, dominated by Russian , Bashkirs and Tatars . In addition, numerous are Ukrainians , Chuvash , Mari , Belarusians , Mordovians , Armenian , Germans , Jews , Azeris .-Government and administration:Local...
, Sochi
Sochi
Sochi is a city in Krasnodar Krai, Russia, situated just north of Russia's border with the de facto independent republic of Abkhazia, on the Black Sea coast. Greater Sochi sprawls for along the shores of the Black Sea near the Caucasus Mountains...
and Krasnodar
Krasnodar
Krasnodar is a city in Southern Russia, located on the Kuban River about northeast of the Black Sea port of Novorossiysk. It is the administrative center of Krasnodar Krai . Population: -Name:...
. The network is currently being constructed in Samara
Samara, Russia
Samara , is the sixth largest city in Russia. It is situated in the southeastern part of European Russia at the confluence of the Volga and Samara Rivers. Samara is the administrative center of Samara Oblast. Population: . The metropolitan area of Samara-Tolyatti-Syzran within Samara Oblast...
and Kazan
Kazan
Kazan is the capital and largest city of the Republic of Tatarstan, Russia. With a population of 1,143,546 , it is the eighth most populous city in Russia. Kazan lies at the confluence of the Volga and Kazanka Rivers in European Russia. In April 2009, the Russian Patent Office granted Kazan the...
. It is planned that by Autumn 2012 the network will cover 180 Russian cities with a population of over 100 000 people. Yota began expanding beyond Russia in Spring 2010 with operational networks launching in Managua
Managua
Managua is the capital city of Nicaragua as well as the department and municipality by the same name. It is the largest city in Nicaragua in terms of population and geographic size. Located on the southwestern shore of Lake Xolotlán or Lake Managua, the city was declared the national capital in...
, Nicaragua, Minsk
Minsk
- Ecological situation :The ecological situation is monitored by Republican Center of Radioactive and Environmental Control .During 2003–2008 the overall weight of contaminants increased from 186,000 to 247,400 tons. The change of gas as industrial fuel to mazut for financial reasons has worsened...
and Grodno (Belarus) with Lima
Lima
Lima is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín rivers, in the central part of the country, on a desert coast overlooking the Pacific Ocean. Together with the seaport of Callao, it forms a contiguous urban area known as the Lima...
, Peru, also in development.
As of 2010, average traffic per Yota customer had reached 10GB/month. Video is a main driver of the demand for Yota's service.
Yota works with Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
as its single vendor in all markets. Samsung provides WiMAX base stations in Nicaragua
Nicaragua
Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...
and Belarus
Belarus
Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...
. Yota also has strategic partnerships with Intel, HTC
HTC
-Companies:*HTC Corporation, a Taiwanese manufacturer of handheld devices*Harrisonville Telephone Company, a telephone company in Waterloo, Illinois*Horry Telephone Cooperative, a telephone cooperative in Horry County, South Carolina...
, Cisco
Cisco
Cisco may refer to:Companies:*Cisco Systems, a computer networking company* Certis CISCO, corporatised entity of the former Commercial and Industrial Security Corporation in Singapore...
, Sequans and ASUS
ASUS
ASUSTeK Computer Incorporated is a multinational computer technology and consumer electronics product manufacturer headquartered in Taipei, Taiwan. Its product range includes motherboards, desktops, laptops, monitors, tablet PCs, servers and mobile phones...
.
LTE Network Deal
On 3 March 2011, Yota announced a deal with Russia’s four main telecoms operators, including BeelineBeeline (telecommunications)
Beeline is the trademark of the third largest Russian telecommunication operator, VimpelCom . Its headquarters are located in Moscow. Beeline's brand was designed by Wolff Olins as a re-brand for their old corporate identity, assisted by Marina Willerr.-Activity:...
(Vimpelcom), Megafon
MegaFon
MegaFon ,previously known as North-West GSM, is the second largest mobile phone operator in Russia. It works in the GSM and UMTS standard. Its main competitors are Bee Line GSM and Mobile TeleSystems ....
, MTS and Rostelecom
Rostelecom
Rostelecom network, which as of August 2006, covered Rostov-on-Don, Krasnodar, Volgograd, Stavropol, and planned to cover the whole of Russia by the end of 2006.-Satellite network:...
. Russia takes 4G lead with strategic approach to nationwide infrastructure The deal makes Yota the single 4G network provider for the Russian telecoms market and should greatly accelerate LTE adoption in Russia.
Starting in 2011, Yota would build an LTE network
3GPP Long Term Evolution
3GPP Long Term Evolution, usually referred to as LTE, is a standard for wireless communication of high-speed data for mobile phones and data terminals. It is based on the GSM/EDGE and UMTS/HSPA network technologies, increasing the capacity and speed using new modulation techniques...
that will be gradually rolled out across 180 cities, covering a total population of 70 million by 2014. The four operators will have the option to buy 20% of shares in Yota by 2014, with Yota reducing its shares in Scartel to the same 20%. This will ensure every participant will have equal access to the network. Prime Minister Vladimir Putin
Vladimir Putin
Vladimir Vladimirovich Putin served as the second President of the Russian Federation and is the current Prime Minister of Russia, as well as chairman of United Russia and Chairman of the Council of Ministers of the Union of Russia and Belarus. He became acting President on 31 December 1999, when...
was present at the signing of the memorandum at Yota’s Moscow office.
On 15 September 2011, MTS renounced the agreement, citing excessive costs of the Scartel's stock option (over $1 billion). On 26 September 2011, MTS and Vimpelcom entered the agreement to jointly biuld the LTE network in Russia, assigning 2 billion rubles of investments for the first stage.
Service plan and subscriptions
As part of a drive for simplicity, Yota offers three service plans, an unlimited service offered to all customers. As of 2010, Yota had 350,000 subscribers, increasing by 3,000 customers per day.Devices, content and applications
Various types of devices provide connection to the Yota network. Among them are laptops (over 50 laptops with a built-in WiMAXWiMAX
WiMAX is a communication technology for wirelessly delivering high-speed Internet service to large geographical areas. The 2005 WiMAX revision provided bit rates up to 40 Mbit/s with the 2011 update up to 1 Gbit/s for fixed stations...
module from Acer
Acer
Acer may refer to:* Acer , the genus of trees and shrubs commonly known as Maple, from the Latin word ācer meaning sharp* Acer Inc., a Taiwan-based international computer company...
, ASUS
ASUS
ASUSTeK Computer Incorporated is a multinational computer technology and consumer electronics product manufacturer headquartered in Taipei, Taiwan. Its product range includes motherboards, desktops, laptops, monitors, tablet PCs, servers and mobile phones...
, E-machines, Lenovo, MSI
MSI
-Computing:* Windows Installer, an installer system written by Microsoft for Windows platforms * Medium Scale Integration, a generation of integrated circuit chips which contain hundreds of transistors...
, Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, Toshiba
Toshiba
is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...
, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, USB modem dongles, desktop modems and a smartphone
Smartphone
A smartphone is a high-end mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a contemporary feature phone. The first smartphones were devices that mainly combined the functions of a personal digital assistant and a mobile phone or camera...
, the HTC MAX 4G
HTC MAX 4G
The HTC MAX 4G is the world first commercial WiMAX phone announced on the HTC website in a November 12, 2008 press release. It is based on Windows Mobile 6.1. The phone is developed by the High Tech Computer Corporation of Taiwan and is similar in looks to previously released HTC Touch HD. It is...
, the world’s first combined GSM+Mobile WiMAX phone.
Yota’s unique mobile services include: mobile IPTV
Mobile IPTV
Mobile IPTV is a technology that enables users to transmit and receive multimedia traffic including television signal, video, audio, text and graphic services through IP-based the wired and wireless networks with support for Quality of Service/QoE, security, mobility, and interactive functions...
, video-on-demand (Yota is the exclusive provider of digital content from Universal
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....
and Disney Studios in Russia), an online music store (with a catalogue of over 700,000 tracks by world leading labels including EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...
, Warner Music, Universal Music and Sony Music), a photoblogging portal and many others.
Yota Video, TV and Mobile Music solution was made in co-operation with Crystal Reality LLC, Russian multimedia technology provider, well-known as CrystalPlayer
CrystalPlayer
CrystalPlayer originally made by Kim Bondarenko and acquired by Crystal Reality LLC is a compact media player for Windows 98, 2000, XP and Vista....
developer.
Awards
Yota was awarded the "Most searched for brand in Russia" award at the annual GoogleGoogle
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
Russia Awards 2009.
Employment
Yota has established a unique reputation as an employer and was recently voted the fourth ‘most wanted employer’ in Russia by Headhunter.ru. Yota has offices in MoscowMoscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
, St. Petersburg, Managua
Managua
Managua is the capital city of Nicaragua as well as the department and municipality by the same name. It is the largest city in Nicaragua in terms of population and geographic size. Located on the southwestern shore of Lake Xolotlán or Lake Managua, the city was declared the national capital in...
(Nicaragua) and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
(UK), and employs 1,200 staff.
Brand
The Yota logo is known informally as ‘Nuf’, the EnglishEnglish language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
word for fun upside-down. Nuf symbolizes the breakthrough that Yota brings to communication and entertainment. The Yota brand was designed by London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
based agency 300million.
Yota Space Festival
Starting from 2010 Yota organizes Yota Space FestivalYota Space
Yota Space is a non-profit international digital art festival organized by Yota in St. Petersburg since 2010.- The Concept :Yota Space is an international festival in St. Petersburg, Russia. The festival is dedicated to contemporary digital and interactive art. Yota Space is the space of the...
- the largest non-profit international festival of digital art in Europe.
See also
- HTC MAX 4GHTC MAX 4GThe HTC MAX 4G is the world first commercial WiMAX phone announced on the HTC website in a November 12, 2008 press release. It is based on Windows Mobile 6.1. The phone is developed by the High Tech Computer Corporation of Taiwan and is similar in looks to previously released HTC Touch HD. It is...
— special phone with Mobile WiMAX and GSM - Yota SpaceYota SpaceYota Space is a non-profit international digital art festival organized by Yota in St. Petersburg since 2010.- The Concept :Yota Space is an international festival in St. Petersburg, Russia. The festival is dedicated to contemporary digital and interactive art. Yota Space is the space of the...
- International Digital Arts Festival - Yota Cosmos — special Voice-over-WiMAX phone
- Yota EggYota EggYota Egg — an autonomous mobile gateway between WiMax and WiFi wireless networks.Yota Egg is a battery powered mobile WiFi access point, that connects to the IEEE 802.16e wireless networks , designed to provide Internet access to the devices without a WiMax adapter...
- List of deployed WiMAX networks in Russia
- Comstar — United Telesystems
- Beeline WiFI