Yale Publishing Course
Encyclopedia
Yale Publishing Course located on the campus of Yale University
in New Haven, Connecticut
, is an intensive program for magazine, book and online publishing professionals. The course focuses on teaching leadership skills for today's increasingly global, increasingly digital environment. YPC's curriculum is geared to middle and upper-level professionals from all over the world. Its speakers include publishing and media executives as well as faculty from the Yale School of Management
and Yale University Press
staff. The Yale Course is the only advanced-level program for senior managers in the publishing industry.
The program combines plenary sessions with smaller group discussions focused on specific issues and case studies. The curriculum includes sessions on such topics as: strategic planning
; financial management
and entrepreneurship
; best practices in the use of new technology and content delivery
; legal challenges in multi-platform publishing; licensing and marketing internationally; and the future of digital dissemination. Faculty office hours facilitate one-on-one meetings with students to explore specific questions or challenges.
Publishing Course for Professionals. It builds upon the Stanford tradition and concentrates more heavily on the business and management aspects of publishing as a global enterprise. It also provides a strong emphasis on understanding and using the latest advances in technology.
The Yale Publishing Course began in 2010 as a one-week session, with students from all over the United States and 16 other countries. Students represented all areas of publishing including administration, editorial, sales, publicity, marketing, design, production, business, new media, and new product development. For its 2011 program, YPC was expanded to two sessions: one week focusing on magazine and online publishing, and a week-long session focusing on print and digital book publishing.
Resident Fellows
Program advisors for books:
Resident Fellows
Course Director: Tina C. Weiner
Yale University
Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...
in New Haven, Connecticut
New Haven, Connecticut
New Haven is the second-largest city in Connecticut and the sixth-largest in New England. According to the 2010 Census, New Haven's population increased by 5.0% between 2000 and 2010, a rate higher than that of the State of Connecticut, and higher than that of the state's five largest cities, and...
, is an intensive program for magazine, book and online publishing professionals. The course focuses on teaching leadership skills for today's increasingly global, increasingly digital environment. YPC's curriculum is geared to middle and upper-level professionals from all over the world. Its speakers include publishing and media executives as well as faculty from the Yale School of Management
Yale School of Management
The Yale School of Management is the graduate business school of Yale University and is located on Hillhouse Avenue in New Haven, Connecticut, United States. The School offers Master of Business Administration and Ph.D. degree programs. As of January 2011, 454 students were enrolled in its MBA...
and Yale University Press
Yale University Press
Yale University Press is a book publisher founded in 1908 by George Parmly Day. It became an official department of Yale University in 1961, but remains financially and operationally autonomous....
staff. The Yale Course is the only advanced-level program for senior managers in the publishing industry.
The program combines plenary sessions with smaller group discussions focused on specific issues and case studies. The curriculum includes sessions on such topics as: strategic planning
Strategic planning
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues...
; financial management
Financial management
Financial management may refer to:* Managerial finance, a branch of finance that concerns itself with the managerial significance of finance techniques....
and entrepreneurship
Entrepreneurship
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response...
; best practices in the use of new technology and content delivery
Content delivery
Content delivery describes the delivery of media content such as audio, video, computer software and video games over a delivery medium such as broadcasting or the Internet.Content delivery has two parts:...
; legal challenges in multi-platform publishing; licensing and marketing internationally; and the future of digital dissemination. Faculty office hours facilitate one-on-one meetings with students to explore specific questions or challenges.
History
The Yale Publishing Course was founded in 2010 to fill the gap left by the decades-old Stanford UniversityStanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
Publishing Course for Professionals. It builds upon the Stanford tradition and concentrates more heavily on the business and management aspects of publishing as a global enterprise. It also provides a strong emphasis on understanding and using the latest advances in technology.
The Yale Publishing Course began in 2010 as a one-week session, with students from all over the United States and 16 other countries. Students represented all areas of publishing including administration, editorial, sales, publicity, marketing, design, production, business, new media, and new product development. For its 2011 program, YPC was expanded to two sessions: one week focusing on magazine and online publishing, and a week-long session focusing on print and digital book publishing.
Program advisors
Program advisors for magazines:- Mary K. Baumann - Partner, Hopkins/Baumann
- Keith Clinkscales - Senior Vice President, Content Development and Enterprises, ESPNESPNEntertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
- Duncan Edwards - President and CEO, Hearst Magazines International
- Corby KummerCorby KummerCorby Kummer is a journalist who writes primarily about food. He is a senior editor at The Atlantic magazine, where he writes a monthly food column, restaurant critic for Boston Magazine, and curator of The Atlantic Food Channel, a blog devoted to food. He has been called "a dean among food writers...
- Senior Editor, Atlantic Monthly
Resident Fellows
- Dorothy Kalins - Director, Dorothy Kalins Ink, and Founding Editor of Metropolitan HomeMetropolitan HomeMetropolitan Home was a magazine published by Hachette Filipacchi Media U.S. The magazine focused on "high-end modern design and interiors, blended with intelligent reporting, to connect with a progressive reader mindset." It was originally published from 1974 through 1981 as Apartment Life,...
and SaveurSaveurSaveur is a gourmet, food, wine, and travel magazine that specializes in essays about various world cuisines. The publication was co-founded by Dorothy Kalins, Michael Grossman, Christopher Hirsheimer, and Colman Andrews, who was also the editor-in-chief from 1996 to 2001... - Cynthia LeiveCynthia LeiveCynthia Leive is the Editor in Chief of Glamour magazine.Under Leive, Glamour has received a record number of editorial awards...
- Editor-in-Chief, GlamourGlamour (magazine)Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood.... - Kevin McKean - Vice President and Editorial Director, Consumers UnionConsumers UnionConsumers Union is a non-profit organization best known as the publisher of Consumer Reports, based in the United States. Its mission is to "test products, inform the public, and protect consumers."...
- Richard StolleyRichard StolleyRichard Brockway Stolley is an American journalist and magazine editor. He's most well known for his work at Time magazine, which he joined in 1953. He subsequently held a number of roles at the magazine including report, writer, bureau chief, senior editor and managing editor...
- Senior Editorial Advisor, former Editorial Director, Time Inc., founding Managing Editor, People, and former Managing Editor, Life - Joe Galarneau - Chief Operating Officer, Newsweek, and General Manager, Newsweek Digital
Program advisors for books:
- Jeff Gomez - Senior Director of Online Consumer Sales and Marketing, Penguin Group USA
- Leslie Hulse - Senior Vice President, Digital Business Development, HarperCollins Publishers
- Michael Jacobs - Chief Executive Officer, Abrams BooksABRAMS BooksAbrams, formerly Harry N. Abrams, Inc. , is an American publisher of high-quality art and illustrated books, and the enterprise is presently a subsidiary of the French publisher La Martinière Groupe...
- Charles MelcherCharles MelcherCharles Melcher is the founder and president of Melcher Media, a small independent book packager and publisher in New York.-Biography:...
- Founder, Melcher MediaMelcher MediaMelcher Media is a book packager and publisher in New York City, New York, founded in 1994 by Charles Melcher. The company’s focuses include magazine-, movie-, and TV-related books; environmental titles; pop-up books; and DuraBooks.... - John Owen - Co-Founder, Weldon Owen Publishing
Resident Fellows
- Robert Baensch - President, Baensch International Group Ltd.
- Martin Levin - Counsel, Cowan, Liebowitz & Latman
Course Director: Tina C. Weiner
External links
- http://publishing-course.yale.edu/
- http://yalepress.yale.edu/yupbooks/home.asp
- http://mba.yale.edu/