Worcester woman
Encyclopedia
"Worcester
Worcester
The City of Worcester, commonly known as Worcester, , is a city and county town of Worcestershire in the West Midlands of England. Worcester is situated some southwest of Birmingham and north of Gloucester, and has an approximate population of 94,000 people. The River Severn runs through the...

 woman
" is a political term used by polling
Opinion poll
An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...

 companies in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. It profiles or describes a type of median voter
Median voter theory
The median voter theory, also known as the median voter theorem or Black's theorem, is a famous voting theorem. It posits that in a majority election, if voter policy preferences can be represented as a point along a single dimension, if all voters vote deterministically for the politician who...

, a white collar
White-collar worker
The term white-collar worker refers to a person who performs professional, managerial, or administrative work, in contrast with a blue-collar worker, whose job requires manual labor...

 professional who worries about quality of life
Quality of life
The term quality of life is used to evaluate the general well-being of individuals and societies. The term is used in a wide range of contexts, including the fields of international development, healthcare, and politics. Quality of life should not be confused with the concept of standard of...

 issues.

It has been perceived to represent someone who would previously have voted Conservative
Conservative Party (UK)
The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...

 but would likely be swung to vote for Tony Blair's Labour Party
Labour Party (UK)
The Labour Party is a centre-left democratic socialist party in the United Kingdom. It surpassed the Liberal Party in general elections during the early 1920s, forming minority governments under Ramsay MacDonald in 1924 and 1929-1931. The party was in a wartime coalition from 1940 to 1945, after...

 by the New Labour rebranding. This electoral sector was particularly targeted in the 1997
United Kingdom general election, 1997
The United Kingdom general election, 1997 was held on 1 May 1997, more than five years after the previous election on 9 April 1992, to elect 659 members to the British House of Commons. The Labour Party ended its 18 years in opposition under the leadership of Tony Blair, and won the general...

 and 2001
United Kingdom general election, 2001
The United Kingdom general election, 2001 was held on Thursday 7 June 2001 to elect 659 members to the British House of Commons. It was dubbed "the quiet landslide" by the media, as the Labour Party was re-elected with another landslide result and only suffered a net loss of 6 seats...

 UK general elections.

Worcester woman is often used as a pejorative
Pejorative
Pejoratives , including name slurs, are words or grammatical forms that connote negativity and express contempt or distaste. A term can be regarded as pejorative in some social groups but not in others, e.g., hacker is a term used for computer criminals as well as quick and clever computer experts...

 term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin
Spin (public relations)
In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure...

.

See also

  • Essex man
    Essex man
    Essex man and Mondeo man are stereotypical figures which were popularised in 1990s England. "Essex man" as a political figure is an example of a type of median voter and was used to help explain the electoral successes of Margaret Thatcher in the previous decade...

  • Soccer mom
    Soccer mom
    The phrase soccer mom broadly refers to a middle-class suburban woman who spends a significant amount of her time transporting her school-age children to their sporting events or other activities. Indices of American magazines and newspapers show relatively little usage of the term until a 1995...

  • Politics of the United Kingdom
    Politics of the United Kingdom
    The politics of the United Kingdom takes place within the framework of a constitutional monarchy, in which the Monarch is the head of state and the Prime Minister of the United Kingdom is the head of government...

  • Motorway man
    Motorway man
    "Motorway man" is a political term used by polling companies in the United Kingdom. The phrase was coined by Experian in the run up to the 2010 general election and describes a type of floating voter who it is believed can determine the outcome of an election by the way he casts his vote...

  • Holby City woman
    Holby City woman
    Holby City woman was a voter demographic which was identified by Conservative Party strategists in the United Kingdom as a key group of voters of the Conservative Party in the 2010 General Election. The term is taken from the fictional BBC hospital drama Holby City, which is set in South West...


External links

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