or Wizard: The Magazine of Comics, Entertainment and Pop Culture
(previously titled Wizard: The Guide to Comics
and Wizard: The Comics Magazine
) was a magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
about comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...
s, published monthly in the United States by Wizard Entertainment
Wizard Entertainment, formerly known as Wizard Press, was a New York-based publisher of Wizard and ToyFare magazines, along with various special issues for each magazine and the annual Toy Wishes holiday guide....
from July 1991 to January 2011. It included a price guide
Comic book price guides are generally monthly, quarterly, or yearly publications which detail the changes in the resale value of a comic over a period of time...
, as well as comic book, movie
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....
, and collector news, interviews, and previews.
launched in July 1991
-January:* Checkmate is canceled by DC Comics with issue #33.* El Diablo vol. 2 is canceled by DC with issue #16.* Count Duckula is canceled by the Marvel Comics imprint Star Comics with issue #15....
. With issue #7, the magazine switched to glossy paper and color printing. Wizard
strongly supported new publishers Valiant Comics
Valiant Comics is a comic book imprint published by various publishers since its inception with Voyager Communications, Inc. in 1989, later Acclaim Comics, Inc. Its assets were purchased from the bankruptcy of the Acclaim Entertaintment by Valiant Entertainment, Inc. in 2007.-Voyager...
and Image Comics
Image Comics is a United States comic book publisher. It was founded in 1992 by high-profile illustrators as a venue where creators could publish their material without giving up the copyrights to the characters they created, as creator-owned properties. It was immediately successful, and remains...
, heavily promoting their new releases.
The magazine has also spawned several ongoing magazines dedicated to similar interests such as ToyFare
ToyFare was a monthly comedy and collecting magazine published by Wizard Entertainment that focused on collectible action figures, busts, statues, and maquettes. It previewed new and upcoming lines and figures each month, as well as providing a price guide for toy lines, new and old...
for toys and action figures, Inquest Gamer
InQuest Gamer is a discontinued monthly magazine for game reviews and news that was published from 1995 to 2007. Originally, the magazine was named InQuest and focused solely on collectible card games ; InQuest, along with its competitor Scrye, were the two major CCG magazines...
for collectible game cards, Anime Insider
Anime Insider was a monthly magazine published by Wizard Entertainment, consisting of news and entertainment pieces relating to the Japanese anime and manga subculture....
for anime and manga, and Toy Wishes
for mainstream toy enthusiasts, though all but ToyFare
have recently been cancelled.
In 2006, the magazine was revamped with a bigger look and more pages, switching from the "perfect bound" or staple free look, to that of a more traditional magazine. After issue 200, Wizard
made several changes to the magazine, shifting focus from reviews and humor to information about upcoming comics and the industry as a whole. The 3-page "Magic Words" section, which consisted of reader questions, was dropped and replaced by "Fan Mail", a half-page section allowing 3 short (and often humorous) letters.
In November 2006, Wizard
editor-in-chief and co-founder Pat McCallum was fired, after more than a decade with the company. Wizard
declined to say why he was removed. On February 21, 2007, Scott Gramling was announced as the new Editor-in-Chief. Soon after, longtime Wizard
Editor Brian Cunningham was removed in August 2008. The current editor is former staff writer and managing editor Mike Cotton. On February 27, 2009, Wizard
laid off ten percent of its work force, including its three staff writers, in order to make room for freelance writers.
was relaunched with issue #228 (August 2010 issue), which featured Mark Millar
Mark Millar is a Scottish comic book writer, known for his work on books such as The Authority, The Ultimates, Marvel Knights Spider-Man, Ultimate Fantastic Four, Civil War, Wanted, and Kick-Ass, the latter two of which have been adapted into feature films...
as a guest editor. The magazine went back to its strictly comic book roots. The issue featured a Green Hornet
The Green Hornet is a 2011 American superhero action-comedy film based on the character of the same name that had originated in a 1930s radio program and has appeared in movie serials, a television series, comic books, and other media...
film cover and round table discussion with creators in the comic book film industry.
On January 24, 2011, Rich Johnston of the website Bleeding Cool
confirmed that the magazine would cease print publication, that almost all of its magazine staff had been laid off, and all freelance engagements canceled. This was confirmed later that day by Wizard
, who also revealed that its sister magazine, Toyfare
, was also canceled. According to the publication's representatives, Wizard
would be relaunched in February 2011 as an online magazine called Wizard World
. The first issue of "Wizard World" was made available online and through major digital distribution channels on March 2, 2011.
The magazine went through an ever-changing line-up of regular and semi-regular features, including
- Book Shelf - Brief descriptions of the monthly trade paperback and hardcover collection releases.
- Top 10 Writers and Artists Lists charting the most popular creators of the month in each category.
Retired features include
- Casting Call - A feature proposing the "dream" cast for potential film adaptations of various comic books. It later appeared sporadically.
- Last Man Standing - A dream "faceoff" between two different characters or teams, always of different companies and/or universes. The feature would detail a brief showdown between the two, including the victor and would be accompanied by an exclusive illustration (usually by a high profile artist) depicting the battle.
In addition, both Wizard
often featured mail-away offers for exclusive merchandise. Wizard
began a practice of producing specially offered Wizard
#1/2 issues. These were special issues of ongoing major comic book series which featured in-continuity stories that supplemented the regular series published issues. The issues were numbered #1/2 so as not to disrupt the series ongoing numbering system. Often Wizard
would also include free pack-in issues with their magazines, usually numbered as Wizard
Comics creator Frank Miller
Frank Miller is an American comic book artist, writer and film director best known for his dark, film noir-style comic book stories and graphic novels Ronin, Daredevil: Born Again, Batman: The Dark Knight Returns, Sin City and 300...
had a well-publicized feud with Wizard
, initiated by his keynote speech at the 2001 Harvey Awards, during which he ripped a copy of the magazine apart and threw it in a trash can, calling it a "bible written by Satan," a "monthly vulgarity," and a "tree killer (which) regularly cheapens and poisons our field."
The magazine presented the Wizard Fan Awards annually for works of distinction within the comics industry from 1993 to 2006.
Black Bull Comics
Wizard published a line of comics under the banner Black Bull Comics by several well known creators including Mark Waid
Mark Waid is an American comic book writer. He is well known for his eight-year run as writer of the DC Comics' title The Flash, as well as his scripting of the limited series Kingdom Come and Superman: Birthright, and his work on Marvel Comics' Captain America...
, Chris Eliopoulos
Chris Eliopoulos is an American cartoonist and letterer of comic books.-Early life:Eliopolous attended the Fashion Institute of Technology, in New York City, from 1985–1989. He majored in graphic design and minored in illustration...
, Nelson DeCastro
Nelson Faro DeCastro, known professionally as Nelson , is an American comic book artist known for his airbrushed cover art, and his interior penciling, inking and coloring work. He is also a writer and teacher...
, and Garth Ennis
Garth Ennis is a Northern Irish comics writer, best known for the Vertigo series Preacher with artist Steve Dillon and his successful nine-year run on Marvel Comics' Punisher franchise...
- Just a Pilgrim
Just a Pilgrim is a five-issue comic book limited series written by Garth Ennis, with art by Carlos Ezquerra, and published by Black Bull, the short-lived comics publishing division of Wizard Entertainment, in 2001...
- Gatecrashers (comics)