Wipro
Encyclopedia
Wipro Limited formally Western India Products Limited is a global IT services and consulting company headquartered in Bangalore, India. As of 2011, Wipro is the second largest IT services company by turnover in India and employs more than 120,000 people worldwide as of March 2011. It provides outsourced research and development, infrastructure outsourcing, business process outsourcing (BPO) and business consulting services. The company operates in three segments: IT Services, IT Products, Consumer Care and Lighting. It is 9th most valuable brand in India according to an annual survey conducted by Brand Finance
Brand Finance
Brand Finance is an independent intangible asset valuation consultancy. It advises strongly branded organisations, or those with valuable intangible assets, on how to maximise their value through effective management of their brand and other intangible assets...

 and The Economic Times in 2010.

History

The company was established in 1980 as a subsidiary of Wipro (Western India Products) Limited listed on the New York Stock Exchange. Wipro was initially set up as a vegetable oil manufacturer in 1945 in Amalner, Maharashtra
Maharashtra
Maharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...

, producing sunflower Vanaspati
Vanaspati
Vanaspati is the Sanskrit word that now refers to the entire plant kingdom. However, according to Charaka Samhitā and Sushruta Samhita medical texts and the Vaisesikas school of philosophy, "vanaspati" is limited to plants that bear fruits but no evident flowers...

 oil and soaps. At that time, the company was called Western India Vegetable Products Limited (later abbreviated down to Wipro). The company logo still contains a sunflower to reflect their original business. During the 1970s and 1980s, the company shifted its focus and began to look into business opportunities in the IT and computing industry, which was at nascent stages in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 at that time. Wipro marketed the first indigenous homemade PC from India in 1985.

In 1966 Azim Premji, still the majority shareholder as the chairman of the company at the age of 21 and with the passage of time transformed it into one of the largest IT outsourcing services provider of the world.
By 2000, Wipro Technologies emerged as the largest publicly listed software exporter in India and the first software services provider to be assessed at SEI
Software Engineering Institute
The Carnegie Mellon Software Engineering Institute is a federally funded research and development center headquartered on the campus of Carnegie Mellon University in Pittsburgh, Pennsylvania, United States. SEI also has offices in Arlington, Virginia, and Frankfurt, Germany. The SEI operates...

 Level 5 in the world.

Wipro won the Golden Peacock Innovative Service Award for effective service delivery using state of art technology in 2001.

Wipro was awarded SVG1, the highest rating in Stakeholder Value Creation and Governance Practices by ICRA, a premier credit rating agency in India and an associate of Moody’s Investor Services of USA.

Wipro was awarded the India Manufacturing Excellence Award for its factory in Pondicherry in the large enterprises category by Frost & Sullivan.

Wipro was awarded the prestigious ASTD BEST Awards for 2005 by the American Society of Training and Development.

Wipro's Global Command Centre won the Marico Foundation and Business World's Innovation for India Award in 2006. The conglomerate was rated as the No.1 Network Integrator and No.1 Network Security Services Provider by Voice & Data Magazine.

Wipro was ranked 37 in The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...

 among the most trusted brands in India.

Wipro BPO

Wipro BPO employs over 22,000, of whom 3,150 are at its Hyderabad campus. The planned new recruitments will be from among science and commerce graduates and under-graduates.

The majority of Wipro BPO’s business comes from the US, followed by
Europe. The rest of the world contributes only marginally to its top line. The company posted a turnover of $290 million in FY08.

Founded in 2002, Wipro BPO has operations in Delhi, Pune, Kolkata, Chennai, Mumbai, Hyderabad, Navi-Mumbai (Belapur) Greater Noida, Mysore and Kochi in India. It also has offices in Shanghai and Cebu in Asia and Curitiba in Brazil and Wroclaw in Poland. It has 44 clients in segments such as banking & capital markets, insurance, travel & hospitality, hi-tech manufacturing, telecom and healthcare.

External links

  • Wipro at Wikinvest
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