Will Kreth
Encyclopedia
William E. "Will" Kreth was the first "official" employee of WIRED magazine, hired by its two founders in 1992. He currently resides in New York City
.
Since 2005, he has been the Director of Product Management for Interactive TV at Time Warner Cable
. With more than eight years working for Time Warner
, he has project managed the launch of ITV applications such as eBay
on TV, live 1-screen with broadcasters such as NBC Universal
and MTV Networks
in multiple cities, and participated in the launch team of early (1997) residential broadband service deployments, with the internet service provider Road Runner
.
He began his career in 1989, supporting researchers and software developer
s at the Apple Multimedia Lab
in San Francisco, creating educational videodisc
s for K-12
curricula, followed by a stint developing interactive TV titles for the Philips CD-i platform at PF Magic
. In addition to working for Wired Magazine, he co-founded HotWired
, and worked for the Prodigy (ISP)
online service. The author of the article You Own Your Own Metadata for Feed Magazine
in 2001, he was also a co-editor of and contributing writer to the Happy Mutant Handbook - Riverhead Books
1995.
In 2000, Mr. Kreth founded Lifeset.com - a media personalization service for mobile wireless and broadband devices. The founder of the New York
-based media/music label MediaGroove LLC, he is an advisory board member to the Austin Music Foundation
, Publik Music On Demand, Critical Metrics and is a member of the Academy of Television Arts & Sciences (ATAS).
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
Since 2005, he has been the Director of Product Management for Interactive TV at Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
. With more than eight years working for Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
, he has project managed the launch of ITV applications such as eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
on TV, live 1-screen with broadcasters such as NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
and MTV Networks
MTV Networks
MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
in multiple cities, and participated in the launch team of early (1997) residential broadband service deployments, with the internet service provider Road Runner
Road Runner (ISP)
Road Runner High Speed Online is a US Internet service provider which provides cable Internet service over DOCSIS-compatible modems. A division of Time Warner Cable, it also contracts its service to other cable providers, often in competition with ISPs owned by local telephone...
.
He began his career in 1989, supporting researchers and software developer
Software developer
A software developer is a person concerned with facets of the software development process. Their work includes researching, designing, developing, and testing software. A software developer may take part in design, computer programming, or software project management...
s at the Apple Multimedia Lab
Apple Multimedia Lab
The Apple Multimedia Lab was a pioneering electronic media research group operated by Apple Computer. It was founded in 1987 by cognitive psychologist Kristina Hooper Woolsey....
in San Francisco, creating educational videodisc
Videodisc
Videodisc is a general term for a laser- or stylus-readable random-access circular disc that contains both audio and analog video signals recorded in an analog form...
s for K-12
K-12
K–12 is a designation for the sum of primary and secondary education. It is used in the United States, Canada, Australia, and New Zealand where P–12 is also commonly used...
curricula, followed by a stint developing interactive TV titles for the Philips CD-i platform at PF Magic
PF Magic
PF Magic was a video game developer founded in 1991 and located in San Francisco, California. Though it developed other types of video games, it was best known for its virtual pet games, such as Dogz and Catz. The company was able to make extra revenue by selling plush toys under the Petz trademark...
. In addition to working for Wired Magazine, he co-founded HotWired
HotWired
Hotwired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, Hotwired was a separate entity from Wired, the print magazine, and had original content....
, and worked for the Prodigy (ISP)
Prodigy (ISP)
Prodigy Communications Corporation was an online service that offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features.Initially subscribers...
online service. The author of the article You Own Your Own Metadata for Feed Magazine
Feed Magazine
Feed or feedmag.com was one of the earliest e-zines that relied entirely on its original online content. Feed was founded by Stefanie Syman and Steven Johnson in 1995, and soon found a devoted online following. The zine had daily content, and focused on media, pop culture, technology, science and...
in 2001, he was also a co-editor of and contributing writer to the Happy Mutant Handbook - Riverhead Books
Riverhead Books
Riverhead Books is a division of Penguin Group .Notable books and major bestsellers published by Riverhead include Journals by Kurt Cobain; The Art of Happiness by His Holiness the Dalai Lama; The Color of Water by James McBride; Native Speaker, A Gesture Life, and Aloft by Chang-rae Lee; Fever...
1995.
In 2000, Mr. Kreth founded Lifeset.com - a media personalization service for mobile wireless and broadband devices. The founder of the New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
-based media/music label MediaGroove LLC, he is an advisory board member to the Austin Music Foundation
Austin Music Foundation
The Austin Music Foundation is a nonprofit organization with a singular mission: to unite, ignite, and revolutionize Austin's local music community. Launched in March 2002, AMF has grown to over 3,500 members. Its advisory board consists of 21 highly respected local and national industry...
, Publik Music On Demand, Critical Metrics and is a member of the Academy of Television Arts & Sciences (ATAS).