White Lightning (cider)
Encyclopedia
White Lightning was a brand of white cider
Cider
Cider or cyder is a fermented alcoholic beverage made from apple juice. Cider varies in alcohol content from 2% abv to 8.5% abv or more in traditional English ciders. In some regions, such as Germany and America, cider may be termed "apple wine"...

 brewed by Scottish Courage
Scottish & Newcastle
Scottish & Newcastle plc was a "long alcoholic drinks" company with positions in 15 countries, including UK, France and Russia. It was headquartered in Edinburgh, Scotland, UK. In the last 20 years, S&N expanded significantly from its home base to become an international business with beer...

 in the UK from the early 1990s until 2009. It was known for its high alcohol strength and low price. White Lightning was popular with those wishing for alcoholic intoxication at a minimum price.

When originally released White Lightning had 8.5% alcohol by volume
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

, which was later reduced to 7.5% then to 5.5% in May 2009.

At the end of 2009, Heineken (Scottish Courage's parent company) decided to discontinue the manufacture of White Lightning in order to cease encouraging irresponsible drinking.
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