Whitelies.tv is the adult brand for the anti-tobacco education campaign for the state of Indiana

Indiana

Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

 and was launched in 2001, by Indiana Tobacco Prevention and Cessation(ITPC). The state agency was charged (by the 2000 Indiana General Assembly) with using Master Settlement Agreement

Master Settlement Agreement

The Tobacco Master Settlement Agreement was entered in November 1998, originally between the four largest US tobacco companies and the attorneys general of 46 states...

funds for the purpose of decreasing the above average statistics of tobacco use in Indiana.

History of WhiteLies.tv

The Indiana Tobacco Use Prevention and Cessation Executive Board was created to oversee funding from Indiana’s share of the 1998 Master Settlement Agreement. The Board created a plan for the funds, which was set to include media components, special youth features, settlement enforcement, cessation initiatives and community programs.

The WhiteLies.tv brand was created as the main media outreach. WhiteLies.tv grew out of the need to educate and expose the tobacco industry's lies about the dangers of their products. In March 2002, advertising for the brand focused on the tobacco industry’s greed and the harmful effects of tobacco use on Hoosiers. The campaign was designed to educate consumers on the tobacco industry’s documented manipulative marketing tactics and the negative health consequences of tobacco use on Indiana.
The Whitelies.tv media campaign is present throughout Indiana and includes television, radio, outdoor billboards, and newspaper ads with public relations efforts continuously supporting the "Live. Without Tobacco." message. Further examples of advertising can be found on the ITPC website (WhiteLies.tv Advertisements).There are currently over 100 community partners across Indiana trained to use the Whitelies.tv brand to help extend and maximize the state’s campaign budget.

Quit 2 Win Contest

Quit 2 Win is a statewide promotional contest designed to encourage Hoosiers using tobacco products to make an attempt to quit. This promotion is part of the larger statewide WhiteLies.tv cessation campaign. In 2008, Zachary Joley of Ft. Wayne, Indiana was awarded the grand prize of $2,500 for quitting tobacco use. The contest awarded another $2,500 winner in 2009 to a 20-year-old mother who had been smoking since she was 9.

Indiana Quitline

1-800-Quit-Now is the Indiana Tobacco Quitline and it is a free phone-based counseling service affiliated with WhiteLies.tv. 1-800-Quit-Now and WhiteLies.tv can be found on many of the same advertisements. The services include:

• One on one coaching for Tobacco Users who have decided to quit
• Resources for Healthcare Providers who want to improve patient outcomes
• Best Practices for Employers who want to implement smoke-free policies
• Support for Family and Friends who want to help loved ones stop smoking
• Tools for Tobacco Control partners to complement their current programs