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Whitbread

Whitbread

Overview
Whitbread PLC is a global hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

, coffee shop
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...

 and restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

 company headquartered in Dunstable
Dunstable
Dunstable is a market town and civil parish located in Bedfordshire, England. It lies on the eastward tail spurs of the Chiltern Hills, 30 miles north of London. These geographical features form several steep chalk escarpments most noticeable when approaching Dunstable from the north.-Etymology:In...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Its largest division is Premier Inn, which is the largest hotel brand in the UK with around 580 hotels and over 40,000 rooms. Its Costa Coffee
Costa Coffee
Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...

 chain has around 1,600 stores across 25 countries and is the world's second-largest international coffee shop chain. Its other brands include the restaurants Beefeater
Beefeater (restaurant)
Beefeater is a chain of pub restaurants in the United Kingdom, owned by Whitbread. There are currently 131 Beefeater restaurants in the UK.- History :...

, Brewers Fayre
Brewers Fayre
Brewers Fayre is a chain of around 125 licensed family and casual dining pub restaurants in the United Kingdom, owned by Whitbread.They are known for serving traditional British pub food, including gammon and steak & ale pie which are among the most popular choices. Nearly all Brewers Fayres are...

, Table Table
Table Table
Table Table is a brand of restaurants set up by Whitbread Plc in 2008. The brand was created following a rethink of the brand formerly known as Out & Out, a previous brand owned by Whitbread...

 and Taybarns
Taybarns
Taybarns is a British low-cost 'all-you-can-eat' restaurant chain owned by Whitbread, modelled on the US Golden Corral chain. Customers pay on arrival and can eat as much food as they like from a 34-metre food counter....

.
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Encyclopedia
Whitbread PLC is a global hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

, coffee shop
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...

 and restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

 company headquartered in Dunstable
Dunstable
Dunstable is a market town and civil parish located in Bedfordshire, England. It lies on the eastward tail spurs of the Chiltern Hills, 30 miles north of London. These geographical features form several steep chalk escarpments most noticeable when approaching Dunstable from the north.-Etymology:In...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Its largest division is Premier Inn, which is the largest hotel brand in the UK with around 580 hotels and over 40,000 rooms. Its Costa Coffee
Costa Coffee
Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...

 chain has around 1,600 stores across 25 countries and is the world's second-largest international coffee shop chain. Its other brands include the restaurants Beefeater
Beefeater (restaurant)
Beefeater is a chain of pub restaurants in the United Kingdom, owned by Whitbread. There are currently 131 Beefeater restaurants in the UK.- History :...

, Brewers Fayre
Brewers Fayre
Brewers Fayre is a chain of around 125 licensed family and casual dining pub restaurants in the United Kingdom, owned by Whitbread.They are known for serving traditional British pub food, including gammon and steak & ale pie which are among the most popular choices. Nearly all Brewers Fayres are...

, Table Table
Table Table
Table Table is a brand of restaurants set up by Whitbread Plc in 2008. The brand was created following a rethink of the brand formerly known as Out & Out, a previous brand owned by Whitbread...

 and Taybarns
Taybarns
Taybarns is a British low-cost 'all-you-can-eat' restaurant chain owned by Whitbread, modelled on the US Golden Corral chain. Customers pay on arrival and can eat as much food as they like from a 34-metre food counter....

.

Whitbread is listed on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 and is a constituent of the FTSE 100 Index
FTSE 100 Index
The FTSE 100 Index, also called FTSE 100, FTSE, or, informally, the footsie , is a share index of the 100 most highly capitalised UK companies listed on the London Stock Exchange....

.

History



Whitbread was founded by Samuel Whitbread
Samuel Whitbread (brewer)
Samuel Whitbread was an English brewer and Member of Parliament. In 1742, he established a brewery that in 1799 became Whitbread & Co Ltd.-Biography:...

 and Thomas Shewell, who established a partnership in 1742. The company adopted the name Whitbread & Co Ltd in 1799. In 1750 Samuel Whitbread moved his brewing operations to premises in Chiswell Street on the eastern rim of Georgian London, establishing the first purpose-built mass-production brewery in Britain.

Over the next 200 years, Whitbread & Co introduced many brands to the UK market, such as Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

 and Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

, alongside its own brands, which grew in popularity in the second half of the 20th century, before declining in the 1990s as people migrated to more international brands such as Fosters
Foster's Lager
Foster's Lager is an internationally distributed Australian brand of 5.0% abv pale lager, It is a product of Foster's Group brewed under licence in several countries, including the U.S. and Russia...

 and Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

. The company was first listed in the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 in 1948.

From the years of 1961-1971, Whitbread, in a form of self-defense from the bigger brewers, bought out 23 brewing companies. They had bought others to prevent E. P. Taylor
E. P. Taylor
Edward Plunket Taylor was a Canadian business tycoon and famous breeder of thoroughbred race horses. Known to his friends as "Eddie", he is universally recorded as "E. P...

 from invading their home market. Output increased from 2.1 to 7.4 million hectoliters (55.4 - 195 million US gallons) and became Britain's third largest brewer.

After a long history of brewing, the company, now known as Whitbread Group Plc, decided in 2001 to sell all its breweries and brewing interests (Whitbread Beer Company) to Interbrew, now known as InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

. Whitbread-branded alcoholic beverages are still available in the UK, such as canned Whitbread bitter, but these are not produced by InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

, merely produced under licence by other producers. InBev controls the use of the Whitbread brand, and the hind's head logo, for use on beverages. In 2002 Whitbread sold its pub estate, known as the Laurel Pub Company, to Enterprise Inns
Enterprise Inns
Enterprise Inns Plc is a UK leased and tenanted pub company, headquartered in Solihull, West Midlands in the United Kingdom.-History:Enterprise Inns was founded by Ted Tuppen in 1991, initially with 368 pubs from Bass...

.

The Whitbread & Co brewery building at 52 Chiswell Street in London still survives, although beer ceased to be brewed there in 1976 and it is now a conference and events venue. Still named "The Brewery", it is now part of the Earls Court and Olympia Group, as the site itself was sold to an investment firm in 2005, a decision which was seen by some in the company as "selling the family silver", as Whitbread sought to distance itself from its history.

In 2005, it moved its core operations from CityPoint
CityPoint
CityPoint is a skyscraper on Ropemaker Street on the northern fringe of the City of London.-Design and construction:...

 in central London, to Oakley House in Luton
Luton
Luton is a large town and unitary authority of Bedfordshire, England, 30 miles north of London. Luton and its near neighbours, Dunstable and Houghton Regis, form the Luton/Dunstable Urban Area with a population of about 250,000....

, and then, in 2006, to larger offices at Whitbread Court in Dunstable
Dunstable
Dunstable is a market town and civil parish located in Bedfordshire, England. It lies on the eastward tail spurs of the Chiltern Hills, 30 miles north of London. These geographical features form several steep chalk escarpments most noticeable when approaching Dunstable from the north.-Etymology:In...

 (previously used by the now defunct Whitbread Restaurants Company) in a bid to reduce costs.

In 2006, it went on to sell 239 of its 271 Beefeater sites to Mitchells & Butlers
Mitchells & Butlers
Mitchells & Butlers plc runs around 2,000 managed pubs, bars and restaurants throughout the United Kingdom. The Company's headquarters is in Birmingham, England, United Kingdom...

. In January 2010, Whitbread introduced a new corporate logo, and replaced the tagline "welcome with a smile" with "Eat, Sleep and Drink".

Premier Inn



Premier Inn is the UK's largest hotel chain, with over 600 hotels in the United Kingdom, plus Premier Inns in Republic of Ireland and, from April 2008, in Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

.Premier Inn recently launched a new television advertising campaign after its re-launch from "Premier Travel Inn", featuring an advert starring Lenny Henry
Lenny Henry
Lenworth George "Lenny" Henry, is a British actor, writer, comedian and occasional television presenter.- Early life :...

.

Table Table



Table Table is a UK restaurant brand. They started as converted Brewers Fayre restaurants, usually next to a Premier Inn. The brand, launched in May 2008, has 105 sites in the UK. More recent sites such as Oswestry, Kendal and Cambridge have been purpose built.

Beefeater



Beefeater was launched in 1974 and serves millions of guests each year. The chain underwent a huge revamp in the early 2000s and has just launched a new advertising campaign in the Central UK region. Beefeater has 131 houses across the UK; most have a Premier Inn hotel located next door.

Brewers Fayre



Brewers Fayre is a pub-restaurant brand. The pubs are designed to look and feel like traditional local pubs but with a particularly strong family presence. The division is currently in the process of a regeneration. This will see the demise of the Brewers Fayre brand in favour of TableTable.

Taybarns


Taybarns is an all-you-can-eat buffet-style restaurant being created at some former Brewers Fayre sites (e.g.: Swansea
Swansea
Swansea is a coastal city and county in Wales. Swansea is in the historic county boundaries of Glamorgan. Situated on the sandy South West Wales coast, the county area includes the Gower Peninsula and the Lliw uplands...

). Other sites have opened in Coventry, South Shields, Wigan, Newcastle-under-Lyme.

Costa Coffee



There are more than 1000 outlets worldwide. The chain also operates in the Middle East, Pakistan and India through franchise
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 partners, and in China through a joint venture agreement. Whitbread plans for more Costa outlets to be operated outside the UK than in its home market by 2012.

Former operations


The following are former brands:
  • Britvic
    Britvic
    Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...

    , a large UK manufacturer of soft drinks, producing brands such as J2O
    J2O
    J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. Launched in 1998, it was designed to provide an alternative solution for people who were going out to bars and clubs but weren't drinking. The name ‘J2O’ is a pun on the...

    , Robinson's and Tango
    Tango (drink)
    Tango is a carbonated soft drink sold primarily in the United Kingdom and Ireland and from 2010 in Sweden, Norway and Hungary as well, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Beecham Soft Drinks were bought by Britvic in 1987...

     as well as Pepsi
    Pepsi
    Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

     in the UK and Ireland.
  • Whitbread Inns, standalone pubs with no restaurant attached.
  • Marriott
    Marriott International
    Marriott International, Inc. is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. Marriott, Jr...

     hotels and clubs in the UK, sold to brand owner Marriott Corporation.
  • TGI Friday's, a chain of franchised American theme restaurants, sold to brand owner. (see below)
  • Pizza Hut
    Pizza Hut
    Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

     UK, sold to brand owner Yum!.
  • David Lloyd Leisure health clubs sold to Versailles Bidco Limited. (see below)
  • Hogshead
    Hogshead
    A hogshead is a large cask of liquid . More specifically, it refers to a specified volume, measured in either Imperial units or U.S. customary units, primarily applied to alcoholic beverages such as wine, ale, or cider....

    , a group of town-centre pubs, similar to Wetherspoons, became part of the Laurel Pub Company
  • Threshers, a chain of off licences.

TGI Friday's


Whitbread originally held the UK franchise rights to the American restaurant chain TGI Friday's. The restaurants are known for their "over the top" American style and are popular with teenagers for birthday parties. It is also noted for its cocktails including a top-selling Long Island Iced Tea
Long Island Iced Tea
A Long Island Iced Tea is a highball made with, among other ingredients, vodka, gin, tequila, and rum. A popular version mixes equal parts vodka, gin, tequila, rum, and triple sec with 1½ parts sour mix and a splash of cola. Most variants use equal parts of the main liquors but include a smaller...

. The Whitbread website claims: "The highly popular Long Island Iced Tea cocktail alone accounts for more than 1.5 million of 34 million cocktails served in the UK since Whitbread first brought the brand to the UK in 1986".

The chain was ranked 15th overall in the Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....

 annual Best Workplace report, and ranked fourth as the most fun place to work in the UK.

On 17 January 2007 Whitbread announced that the franchise rights for TGI Friday's were being sold to a joint venture between Carlson Restaurants Worldwide Inc and ABN AMRO
ABN AMRO
ABN AMRO Bank N.V. is a Dutch state-owned bank with headquarters in Amsterdam. It was re-established, in its current form, in 2009 following the acquisition and break up of ABN AMRO Group by a banking consortium consisting of Royal Bank of Scotland Group, Santander and Fortis...

 Capital for £70.4m.

David Lloyd Leisure


Whitbread ran more than 50 David Lloyd Leisure (DLL) clubs in the UK and Ireland with a further number in Spain, the Netherlands and Belgium. DLL is Britain's biggest tennis operator and manages more than 500 tennis courts. On 4 July 2007, Whitbread announced that it had conditionally agreed to sell the David Lloyd Leisure chain to Versailles Bidco Limited for £925 million. Whitbread will initially use the proceeds from its sale to pay off debt.

Sponsorship


In 1971, the company launched the Whitbread Literary Awards
Costa Book Awards
The Costa Book Awards are a series of literary awards given to books by authors based in Great Britain and Ireland. They were known as the Whitbread Book Awards until 2005, after which Costa Coffee, a subsidiary of Whitbread, took over sponsorship....

, but in 2005 Whitbread changed its sponsorship strategy to support the Costa Coffee
Costa Coffee
Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...

 brand, as the Whitbread name was no longer a customer-facing brand, merely a holding company for a series of other brands: hence the new name "Costa Book Awards".

They formerly sponsored the Whitbread Round the World Race, now the Volvo Ocean Race.

External links