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WestJet

WestJet

Overview
WestJet Airlines Ltd. is a Canadian
Canada
Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean...

 low-cost carrier
Low-cost carrier
A low-cost carrier or low-cost airline is an airline that offers generally low fares in exchange for eliminating many traditional passenger services...

 based in Calgary
Calgary
Calgary is the largest city in the Province of Alberta, Canada.The Calgary census metropolitan area is the third most diverse in Canada in terms of visible minorities after Toronto and Vancouver when considering only CMAs with population greater than 200,000...

, Alberta
Alberta
Alberta is one of Canada's prairie provinces. It became a province on September 1, 1905.Alberta is located in western Canada, bounded by the provinces of British Columbia to the west and Saskatchewan to the east, the Northwest Territories to the north, and the U.S. state of Montana to the south....

 that flies within Canada and to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and the Caribbean
Caribbean
The Caribbean is a region consisting of the Caribbean Sea, its islands , and the surrounding coasts...

. WestJet is the second largest Canadian carrier behind Air Canada
Air Canada
Air Canada is Canada's largest airline and flag carrier. The airline, founded in 1936, provides scheduled and charter air transportation for passengers and cargo to 96 destinations worldwide. Its largest hub is Toronto Pearson International Airport in Ontario. Its main base is Montreal-Pierre...

. WestJet is a rarity in the airline industry in that it is non-unionized. Profit-sharing
Profit sharing
Profit sharing, when used as a special term, refers to various incentive plans introduced by businesses that provide direct or indirect payments to employees that depend on company's profitability in addition to employees' regular salary and bonuses...

 is credited for this fact. WestJet plans to be one of the world's top five most profitable international airlines, by 2016.

WestJet is a public company with over 7,500 employees and 1.2 billion USD market capitalization.

Founded on February 29, 1996 by Clive Beddoe
Clive Beddoe
Clive Beddoe is a founding shareholder and Chairman of the Board of Directors of WestJet Airlines. As a pilot himself, it was his interest in aircraft that helped form WestJet. Clive first started flying gliders at Epsom College in England during his teenage years...

, David Neeleman
David Neeleman
David G. Neeleman is the founder and former CEO of JetBlue Airways and also founder of Azul Linhas Aéreas Brasileiras....

, Mark Hill, Tim Morgan and Donald Bell, WestJet aimed to follow the same path as Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year . Southwest, the 6th largest U.S. airline by revenue, maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines....

 and Morris Air
Morris Air
Morris Air was a low-fare airline based in Salt Lake City, Utah, USA. It began operations in 1992. It was sold to Southwest Airlines in December 1993 for over $130 million. The airline officially became part of Southwest in Summer 1994.-History:...

, as a low-cost carrier.
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Encyclopedia
WestJet Airlines Ltd. is a Canadian
Canada
Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean...

 low-cost carrier
Low-cost carrier
A low-cost carrier or low-cost airline is an airline that offers generally low fares in exchange for eliminating many traditional passenger services...

 based in Calgary
Calgary
Calgary is the largest city in the Province of Alberta, Canada.The Calgary census metropolitan area is the third most diverse in Canada in terms of visible minorities after Toronto and Vancouver when considering only CMAs with population greater than 200,000...

, Alberta
Alberta
Alberta is one of Canada's prairie provinces. It became a province on September 1, 1905.Alberta is located in western Canada, bounded by the provinces of British Columbia to the west and Saskatchewan to the east, the Northwest Territories to the north, and the U.S. state of Montana to the south....

 that flies within Canada and to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and the Caribbean
Caribbean
The Caribbean is a region consisting of the Caribbean Sea, its islands , and the surrounding coasts...

. WestJet is the second largest Canadian carrier behind Air Canada
Air Canada
Air Canada is Canada's largest airline and flag carrier. The airline, founded in 1936, provides scheduled and charter air transportation for passengers and cargo to 96 destinations worldwide. Its largest hub is Toronto Pearson International Airport in Ontario. Its main base is Montreal-Pierre...

. WestJet is a rarity in the airline industry in that it is non-unionized. Profit-sharing
Profit sharing
Profit sharing, when used as a special term, refers to various incentive plans introduced by businesses that provide direct or indirect payments to employees that depend on company's profitability in addition to employees' regular salary and bonuses...

 is credited for this fact. WestJet plans to be one of the world's top five most profitable international airlines, by 2016.

WestJet is a public company with over 7,500 employees and 1.2 billion USD market capitalization.

History


Founded on February 29, 1996 by Clive Beddoe
Clive Beddoe
Clive Beddoe is a founding shareholder and Chairman of the Board of Directors of WestJet Airlines. As a pilot himself, it was his interest in aircraft that helped form WestJet. Clive first started flying gliders at Epsom College in England during his teenage years...

, David Neeleman
David Neeleman
David G. Neeleman is the founder and former CEO of JetBlue Airways and also founder of Azul Linhas Aéreas Brasileiras....

, Mark Hill, Tim Morgan and Donald Bell, WestJet aimed to follow the same path as Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year . Southwest, the 6th largest U.S. airline by revenue, maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines....

 and Morris Air
Morris Air
Morris Air was a low-fare airline based in Salt Lake City, Utah, USA. It began operations in 1992. It was sold to Southwest Airlines in December 1993 for over $130 million. The airline officially became part of Southwest in Summer 1994.-History:...

, as a low-cost carrier. The airline was originally intended to operate solely in western Canada
Western Canada
Western Canada, also referred to as the Western provinces and commonly as the West, is a region of Canada generally including all parts of Canada west of the province of Ontario. The West is considered by many to be a cultural region with an identity separate from that of the rest of Canada...

, hence its name.

First Flights


On February 29, 1996, the first WestJet flight (a Boeing 737
Boeing 737
The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has nine variants with the -600, -700, -800 and -900 currently in production.Originally envisioned in...

) departed. At that time, the airline served Calgary
Calgary
Calgary is the largest city in the Province of Alberta, Canada.The Calgary census metropolitan area is the third most diverse in Canada in terms of visible minorities after Toronto and Vancouver when considering only CMAs with population greater than 200,000...

 (the airline's home city and headquarters), Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta. The city is located on the North Saskatchewan River in the central region of the province, an area with some of the most fertile farmland on the prairies...

, Kelowna
Kelowna
Kelowna is a city on Okanagan Lake in the Okanagan Valley of British Columbia, Canada. Its name derives from a native term for "grizzly bear"...

, Vancouver
Vancouver
Vancouver is a coastal city and major seaport located in the Lower Mainland of southwestern British Columbia, Canada. The city is bounded by English Bay, Burrard Inlet, the Fraser River, the city of Burnaby, and the University Endowment Lands. Vancouver is named after Captain George Vancouver, a...

, and Winnipeg
Winnipeg
Winnipeg is the capital and largest city of Manitoba, Canada. It is located near the longitudinal centre of North America, in south central Canada, near the eastern edge of the Canadian Prairies, at the confluence of the Red and Assiniboine Rivers...

 with a fleet of three Boeing 737-200 aircraft and two-hundred twenty employees. By the end of that same year, they had included Regina
Regina, Saskatchewan
Regina is the capital of Saskatchewan, Canada. The city is the second largest in the province , and is a cultural and commercial metropole for both southern Saskatchewan and adjacent areas in the neighbouring American states of North Dakota and Montana...

, Saskatoon
Saskatoon
Saskatoon is a city located in central Saskatchewan, Canada, on the South Saskatchewan River. Residents of the city of Saskatoon are called Saskatonians....

, and Victoria
Victoria, British Columbia
Victoria is the capital city of British Columbia, Canada. Located on the southern tip of Vancouver Island, Victoria is a major tourism destination seeing more than 3.65 million visitors a year who inject more than one billion dollars into the local economy. Victoria is a cruise ship port where...

. In 1997, service to Abbotsford
Abbotsford, British Columbia
Abbotsford is a Canadian city located in the Fraser Valley of British Columbia, adjacent to Metro Vancouver. It is the 5th largest municipality in British Columbia, home to 123,864 people . Its Census Metropolitan Area is the 23rd largest in Canada, with 159,020 people...

 was added. 1997 also marked the one millionth passenger carried by the airline.

In early 1999, Beddoe stepped down as WestJet's CEO and was replaced by former Air Ontario
Air Ontario
Air Ontario Inc. was a Canadian airline now part of Air Canada Jazz. It was headquartered in London, Ontario.- History :Air Ontario Inc. was established in June 1987, with the merger of Austin Airways, Canada’s oldest airline, which began service in 1934, and Air Ontario Ltd...

 executive Steve Smith. In July 1999, WestJet made its initial public offering
Initial public offering
An initial public stock offering referred to simply as an "offering" or "flotation," is when a company issues common stock or shares to the public for the first time...

 of stock at 1.5 million shares, opening at $10 per share. The same year, the cities of Thunder Bay
Thunder Bay
-In Canada:Thunder Bay is the name of two places in the province of Ontario, Canada along Lake Superior:*Thunder Bay District, Ontario, a district in Northwestern Ontario*Thunder Bay, a city in Thunder Bay District*Thunder Bay, Unorganized, Ontario...

, Grande Prairie
Grande Prairie, Alberta
Grande Prairie is the main city in the northwestern part of the province of Alberta in Western Canada. It is located on the southern edge of the Peace River Country...

, and Prince George
Prince George, British Columbia
Prince George, with a population of 70,981 , is the largest city in northern British Columbia and is known as "BC's Northern Capital"...

 were added to WestJet's route map.

Expansion


In 2000, WestJet CEO Steve Smith was released from WestJet after 18 months in the position, apparently due to differences about management style; Smith went on to head rival Air Canada's low-cost subsidiary Zip
Zip (airline)
Zip was a Canadian discount airline based in Calgary, Alberta, launched by Air Canada as a no-frills subsidiary in September 2002. It operated a fleet of 12 Boeing 737 aircraft, each painted in a different bright, neon colour with a single class of service. The subsidiary was headed by former...

. After Smith's departure, Clive Beddoe again became CEO of the company, a position he held until July 2007.

Due to restructuring in the Canadian airline industry resulting from the takeover of Canadian Airlines
Canadian Airlines
Canadian Airlines International Ltd. was, from 1987 until 2001 , Canada's second largest airline after Air Canada, carrying more than 11.9 million passengers to over 160 destinations in 17 countries on five continents at its height in 1996...

 by Air Canada the same year, WestJet expanded into eastern Canada
Eastern Canada
Eastern Canada is generally considered to be the region of Canada east of Manitoba, consisting of the following provinces:* New Brunswick* Newfoundland and Labrador* Nova Scotia* Ontario* Prince Edward Island* Quebec...

, starting service to the cities of Hamilton
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

 and Ottawa
Ottawa
Ottawa is the capital of Canada and a municipality within the Province of Ontario. Located in the Ottawa Valley in the eastern portion of Southern Ontario, the city lies on the southern banks of the Ottawa River, a major waterway forming the local boundary between the Provinces of Ontario and...

, both in Ontario, as well as Moncton, New Brunswick
Moncton, New Brunswick
Moncton is a Canadian city located in Westmorland County, New Brunswick. The city is situated in southeastern New Brunswick, within the Petitcodiac River Valley, and lies at the geographic centre of the Maritime Provinces...

. The airline selected Hamilton to be the focus of the airline's eastern Canadian operations and its main connection point in eastern Canada.

In 2001, expansion continued to include Fort McMurray
Fort McMurray, Alberta
Fort McMurray is a community within the Regional Municipality of Wood Buffalo, Alberta. It was a city between 1980 and April 1, 1995, when it was merged with Improvement District No. 18, creating the municipality of Wood Buffalo...

 and Comox
Comox, British Columbia
Comox is a town located on the eastern side of Vancouver Island, British Columbia in the Comox Valley. Comox has a population of approximately 12,200 people and is home to the Canadian air force base CFB Comox and HMCS Quadra Sea Cadet training facility....

. WestJet also added Sault Ste. Marie
Sault Ste. Marie, Ontario
Sault Ste. Marie is a city on the St. Marys River in Ontario, Canada. It is the third largest city in Northern Ontario, after Sudbury and Thunder Bay, with a population of 74,948. Residents of the city are called Saultites...

, Sudbury, Thompson
Thompson, Manitoba
Thompson is a city in northern Manitoba. As the "Hub of the North" it serves as the regional trade and service centre of northern Manitoba. Thompson is located north of the Canada – United States border, north of the provincial capital of Winnipeg, and is Northeast of Flin Flon...

 and Brandon
Brandon, Manitoba
Brandon is a city in southwestern Manitoba, Canada.The surrounding area is often referred to as "Westman".The city started as a major junction on the Canadian Pacific Railway, and the Assiniboine River and was then incorporated in 1882....

, although service to these four cities was subsequently withdrawn. In 2002, the airline added two new eastern Canadian destinations: the cities of London
London, Ontario
London is a city in Southwestern Ontario, Canada along the Quebec City-Windsor Corridor with a metropolitan area population of 457,720; the city proper had a population of 352,395 in the 2006 Canadian census....

 and Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

. In April 2003, WestJet added Windsor
Windsor, Ontario
Windsor is the southernmost major city in Canada and lies in Southwestern Ontario at the western end of the heavily populated Quebec City-Windsor Corridor. It is within Essex County, although administratively separated from the county government. Windsor is located south of Detroit, is separated...

, Montreal
Montreal
Montreal is the second-largest city in Canada and the largest city in the province of Quebec. Originally called Ville-Marie , the city takes its present name from Mont-Royal, the triple-peaked hill located in the heart of the city, whose name was also initially given to the island on which the...

, Halifax, St. John's
St. John's, Newfoundland and Labrador
St. John's is the provincial capital of Newfoundland and Labrador, Canada and located on the eastern tip of the Avalon Peninsula on the island of Newfoundland. St...

, and Gander
Gander, Newfoundland and Labrador
Gander is a Canadian town located in northeastern part of the island of Newfoundland in the province of Newfoundland and Labrador, approximately south of Gander Bay, south of Twillingate and east of Grand Falls-Windsor...

.

WestJet entered into a two-year agreement with Air Transat
Air Transat
Air Transat A.T. Inc. is an airline based in Montreal, Quebec, Canada, operating scheduled and charter flights and serving 90 destinations in 25 countries. The airline is owned and operated by Transat A.T. During the summer season its main destinations are Europe and domestic flights within Canada...

 in August 2003 whereby WestJet 737 aircraft would be filled by Transat's two main tour operators, World of Vacations and Air Transat Holidays. The planes were operated by WestJet crews. The agreement between WestJet and Air Transat was amicably terminated in February, 2009.

Legal troubles


In 2004, the airline was accused by rival Air Canada of espionage
Industrial espionage
Industrial espionage or corporate espionage is espionage conducted for commercial purposes instead of national security purposes.The term is distinct from legal and ethical activities such as examining corporate publications, websites, patent filings, and the like to determine the activities of a...

, specifically accessing Air Canada confidential information
Trade secret
A trade secret is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers...

 via a private website in order to gain a business advantage, and sued in Ontario Superior Court. On May 29, 2006, the two companies issued a joint press release
News release
A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers,...

, with WestJet admitting to the charges leveled by Air Canada. WestJet agreed to pay $5.5 million dollars in legal and investigation fees to Air Canada, and to donate $10 million to various children's charities in the name of Air Canada and WestJet.

Expansion to the US, Caribbean and Mexico


In January 2004, WestJet announced that it was moving the focus of its eastern operation from Hamilton to Toronto the following April, fully moving into the lucrative Toronto-Ottawa-Montreal triangle and tripling the total number of its flights out of Toronto Pearson International Airport.

In 2004, a number of U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 destinations were added or announced. These included San Francisco, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, Phoenix
Phoenix, Arizona
Phoenix is the capital and largest city of the U.S. state of Arizona, as well as the fifth most populous city in the United States...

, Tampa
Tampa, Florida
Tampa is a Gulf Coast city in Hillsborough County, on the west coast of the state of Florida in the United States. It serves as the county seat for Hillsborough County. The population of Tampa in 2000 was 303,447...

, Fort Lauderdale
Fort Lauderdale, Florida
Fort Lauderdale is a city in the U.S. state of Florida, along the Atlantic Ocean. It is the county seat of Broward County. According to 2007 U.S. Census Bureau estimates, the city had a population of 183,606...

, Orlando
Orlando, Florida
Orlando is a major city in the central region of the U.S. state of Florida. It is the county seat of Orange County and the center of the Greater Orlando metropolitan region...

, and New York City.

Palm Springs
Palm Springs, California
Palm Springs is a desert city in Riverside County, California, approximately 111 miles east of Los Angeles and 136 miles northeast of San Diego. As of the 2000 census, the city population was 42,807. Golf, swimming, tennis, horseback riding and hiking in the nearby desert and mountain areas are...

 was added in early 2005 to the company's list of destinations, as was San Diego, while New York-LaGuardia
LaGuardia Airport
LaGuardia Airport is an airport located in Queens County on Long Island in the the City of New York. The airport is located on the waterfront of Flushing Bay and Bowery Bay, and borders the neighborhoods of Astoria, Jackson Heights and East Elmhurst. The airport was originally named Glenn H...

 was dropped. In April 2005, they announced new seasonal service to Charlottetown
Charlottetown
Charlottetown is a Canadian city and the provincial capital of Prince Edward Island. Charlottetown was first incorporated as a town in 1855 and designated as a city in 1885...

 but ceased service to Gander. In June 2005, the airline announced it was ceasing service to Windsor, effective October 30, 2005, shifting capacity to nearby London. In fall 2005, Ft. Myers
Fort Myers, Florida
Fort Myers is the county seat and commercial center of Lee County, Florida, United States. Its population was 48,208 in the 2000 census. According to 2008 estimates, the population is 68,689....

 and Las Vegas
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada, the seat of Clark County, and an internationally renowned major resort city for gambling, shopping, fine dining, and entertainment. Las Vegas, which bills itself as The Entertainment Capital of the World, is famous for the number of...

 were added to the growing list of destinations.

After rumours and speculation surrounding the implementation of extended-range twin-engine operations
ETOPS/LROPS
ETOPS is an acronym for Extended-range Twin-engine Operational Performance Standards, an International Civil Aviation Organization rule permitting twin-engined commercial air transporters to fly routes that, at some points, are farther than a distance of 60 minutes' flying time from an emergency...

 (ETOPS), WestJet announced new service to the Hawaiian Islands
Hawaii
Hawaii is the newest of the 50 U.S. states, and is the only state made up entirely of islands. It is located on an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of Australia. The state was admitted to the Union on August...

 from Vancouver on September 20, 2005. In December 2005, the airline began flying from Vancouver to Honolulu and Maui
Maui
The island of Maui is the second-largest of the Hawaiian Islands at 727.2 square miles and is the United States' 17th largest island. Maui is part of the state of Hawaii and is the largest of Maui County's four islands, bigger than Lānai, Kahoolawe, and Molokai...

.

In 2006, WestJet announced that it was dropping its service to San Francisco and San Diego. WestJet's first scheduled service outside Canada and the United States began in 2006 with service to Nassau, Bahamas
Nassau, Bahamas
Nassau is the capital, largest city, and commercial centre of the Commonwealth of the Bahamas. The city has a population of 260,000 , nearly 80 percent of the entire population of The Bahamas...

. This was considered a huge milestone within the company's long-term destination strategy and was a vital goal for future international market presence.

In September 2006, Sean Durfy
Sean Durfy
Sean Durfy, businessman, born Corner Brook, Newfoundland, Canada, is the current President and Chief Executive Officer of WestJet responsible for the day-to-day operations of Canada's second largest airline....

 took over as President of WestJet from founder Clive Beddoe.

On October 26, 2006, WestJet announced that it had its best quarterly profit to date, of C$52.8 million.

Continued growth



In 2007, WestJet announced that they would begin flights from Deer Lake Regional Airport
Deer Lake Airport (Newfoundland)
Deer Lake Regional Airport is located north northeast of Deer Lake, Newfoundland and Labrador, Canada. It is currently run by the Deer Lake Regional Airport Authority.-Airlines and destinations:-External links:*...

 in Newfoundland, Saint John
Saint John, New Brunswick
Saint John is the largest city in the province of New Brunswick, and the oldest incorporated city in Canada. The city is situated along the north shore of the Bay of Fundy at the mouth of the Saint John River. In 2006 the city proper had a population of 68,043...

 in New Brunswick, and Kitchener-Waterloo
Kitchener-Waterloo
Kitchener-Waterloo is an unofficial but ubiquitous name for the area in Southern Ontario, Canada, consisting of the twin cities of Kitchener and Waterloo, approximately 100 kilometres west of Toronto. The two cities grew into each other decades ago and their boundary cuts through streets,...

 in Ontario. In June 2007, WestJet added seven new international seasonal flights to Saint Lucia
Saint Lucia
Saint Lucia is an island nation in the eastern Caribbean Sea on the boundary with the Atlantic Ocean. Part of the Lesser Antilles, it is located north/northeast of the islands of Saint Vincent and the Grenadines, northwest of Barbados and south of Martinique. Its size is 620 km² with an...

, Jamaica
Jamaica
Jamaica is an island nation of the Greater Antilles, in length and as much as in width, amounting to 11,100 km2. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harboring the nation-states Haiti and the Dominican Republic...

, the Dominican Republic
Dominican Republic
The Dominican Republic is a nation on the island of Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are occupied by two countries...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 as well as a third Hawaiian destination; Kona
KONA
KONA may refer to:* Kona Bicycle Company* KONA , a radio station licensed to Kennewick-Richland-Pasco, Washington, United States* KONA-FM, a radio station licensed to Kennewick, Washington, United States...

.

The same year, WestJet commissioned the construction of a new six-storey head office building, next to their existing hangar facility at the Calgary International Airport. The building was constructed following the Leadership in Energy and Environmental Design
Leadership in Energy and Environmental Design
The Leadership in Energy and Environmental Design Green Building Rating System, developed by the U.S. Green Building Council , provides a suite of standards for environmentally sustainable construction...

 (LEED) Green Building
Green building
A sustainable building, or green building is an outcome of a design philosophy which focuses on increasing the efficiency of resource use — energy, water, and materials — while reducing building impacts on human health and the environment during the building's lifecycle, through better siting,...

 Rating System, featuring a rainwater retention system and geothermal heating. The first employees moved in during the first quarter of 2009, and the building officially opened the following May.

In May 2008, WestJet launched daily non-stop service to Quebec City. The next month, WestJet commenced seasonal service between Calgary
Calgary
Calgary is the largest city in the Province of Alberta, Canada.The Calgary census metropolitan area is the third most diverse in Canada in terms of visible minorities after Toronto and Vancouver when considering only CMAs with population greater than 200,000...

 and New York City
New York City
New York is the most populous city in the United States, and the center of the New York metropolitan area, which is among the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment...

 via Newark Liberty International Airport
Newark Liberty International Airport
Newark Liberty International Airport , first named Newark Airport and later Newark International Airport, is an international airport within the city limits of both Newark and Elizabeth, New Jersey, United States...

. In May 2009, the airline launched new seasonal service to the cities of Yellowknife, Northwest Territories
Northwest Territories
The Northwest Territories is a federal territory of Canada....

 and Sydney, Nova Scotia
Sydney, Nova Scotia
Sydney is a Canadian urban community in the province of Nova Scotia. It is situated on the east coast of Cape Breton Island and is administratively part of the Cape Breton Regional Municipality....

. In June 2009, service was relaunched to San Diego and San Francisco.

In the past ten years, WestJet has made significant gains in domestic market share
Market share
Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue divided by the total sales revenue available in...

 against Air Canada. In 2000 it held only 7% to Air Canada's 77%, though by 2009 WestJet has risen to 36%, against Air Canada's 57%.

In late April 2009, WestJet announced temporary suspensions of service to several of its Mexico destinations due to the outbreak of influenza A (H1N1) in the country, effective in early May the same year.

In July 2009, WestJet announced 11 new destinations; Atlantic City, Kauai, Miami, Providenciales, St. Maarten, Varadero, Holguin, Cayo Coco, Ixtapa, Cozumel and Freeport.

Future


Agreements with KLM and Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

 for travel to Europe are set to come into effect in 2009. KLM currently has service to three of WestJet's focus cities (Calgary, Toronto and Vancouver) and Montreal, while Air France has service to one focus city (Toronto) and Montreal as well.

In the latter part of 2010, WestJet plans to implement its extensive codeshare agreement with Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year . Southwest, the 6th largest U.S. airline by revenue, maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines....

, allowing for expanded travel within the United States.

WestJet will also introduce their own frequent flyer program with the Royal Bank of Canada and Mastercard in the fall of 2009, to better compete with Air Canada
Air Canada
Air Canada is Canada's largest airline and flag carrier. The airline, founded in 1936, provides scheduled and charter air transportation for passengers and cargo to 96 destinations worldwide. Its largest hub is Toronto Pearson International Airport in Ontario. Its main base is Montreal-Pierre...

.

Destinations



WestJet currently flies to 66 destinations throughout North America, including 30 cities in Canada and 17 in the United States.

WestJet's largest focus city, in terms of daily departures, is its home base at Calgary International Airport
Calgary International Airport
Calgary International Airport, , is an international airport that serves Calgary, Alberta, Canada and the surrounding region; it is situated approximately northeast of the downtown core. The airport offers scheduled daily nonstop flights to major cities in Canada, Europe and the United States...

, with Toronto Pearson International Airport
Toronto Pearson International Airport
Toronto Pearson International Airport, also known as Lester B. Pearson International Airport or simply Toronto Pearson , is a major international airport serving Toronto, Ontario, Canada. It is situated northwest of Downtown Toronto in the city of Mississauga, Ontario...

 being the airline's second-largest focus city, and main connection point in eastern Canada. The airline also has a strong presence at Edmonton International Airport
Edmonton International Airport
Edmonton International Airport is the primary air passenger and air cargo facility in Edmonton, Alberta, as well as a major hub facility for Northern Alberta and Northern Canada. It is Canada's largest airport , 5th busiest airport by passenger traffic, and the 14th busiest by aircraft movements...

, Vancouver International Airport
Vancouver International Airport
Vancouver International Airport is located on Sea Island in Richmond, British Columbia, Canada, about from Downtown Vancouver. In 2008 it was the second busiest airport in Canada by aircraft movements and passengers , behind Toronto Pearson International Airport, with non-stop flights daily to...

 and Winnipeg James Armstrong Richardson International Airport.

WestJet also serves 13 destinations in the Caribbean and six in Mexico, some on a seasonal basis.

New routes




Code-sharing agreements


In 1999, WestJet was in talks regarding a possible 'feeder' arrangement for Air Canada's network. These talks were apparently discontinued when Air Canada went forward with acquisition of Canadian Airlines the following year.

In August 2006, in a Globe and Mail
The Globe and Mail
The Globe and Mail is a Canadian English language nationally distributed newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of 935 000, it is Canada's largest-circulation national newspaper and second-largest daily newspaper after the Toronto Star and...

 interview, Sean Durfy stated that WestJet was in talks with Oneworld
Oneworld
Oneworld is one of the world's three largest global airline alliances with its central management team, Oneworld Management Company, based in Vancouver, British Columbia, Canada. Oneworld was founded in 1999 by American Airlines, British Airways, Cathay Pacific, Canadian Airlines and Qantas Airways...

, a code and route sharing alliance that includes many large worldwide airlines including British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

 and American Airlines
American Airlines
...

. Durfy said that, if a deal with Oneworld were reached, it would allow WestJet to maintain its scheduling flexibility; Durfy was later quoted in 2007 saying that a deal for WestJet to join the Oneworld alliance was unlikely. Despite this, WestJet did formalize a deal with Oneworld in November 2008, to partner on sales of travel to corporate and business travelers. In the press release announcing the agreement, WestJet and Oneworld stressed that the airline was not joining the alliance.

In 2007, WestJet began a limited interline agreement with Taiwan-based China Airlines
China Airlines
China Airlines, Limited is the flag carrier of the Republic of China . The airline is not directly state-owned but is 54% owned by the China Aviation Development Foundation which is owned by the Republic of China...

, in part to test the company's capability to partner with other carriers. In 2008, WestJet announced partnerships and code-sharing agreements with Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

, KLM, Mokulele Airlines
Mokulele Airlines
Go! Mokulele, formerly Mokulele Airlines, is an American independent commuter airline headquartered in Kalaoa CDP, Hawaii County, Hawaii. The airline operates scheduled inter-island and tour flights primarily among Hawaii's smaller airports, with services among the state's primary airports operated...

, and Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year . Southwest, the 6th largest U.S. airline by revenue, maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines....

.

In 2009 WestJet announced it was in talks with 70 airlines around the world interested in a code-sharing agreement. An expanded agreement with China Airlines is expected to be announced next, followed by British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

 and Cathay Pacific
Cathay Pacific
Cathay Pacific Airways Limited is the flag carrier of Hong Kong, with its headquarters and main hub at Hong Kong International Airport. The airline also operates fifth freedom flights from Bangkok and Taipei, its major focus cities...

.

Fleet




The WestJet fleet consists of the following aircraft:
WestJet Fleet
Aircraft Total Passengers Notes
Boeing 737-600 13 119 PTVs and leather seats
Boeing 737-700 58 136 PTVs and leather seats, Winglets
Boeing 737-800 10 166 PTVs and leather seats, Winglets


The airline flies a fleet that consists exclusively of Boeing 737
Boeing 737
The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has nine variants with the -600, -700, -800 and -900 currently in production.Originally envisioned in...

s, taking a cue from the successful single operating type model pioneered by Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year . Southwest, the 6th largest U.S. airline by revenue, maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines....

. The first 737-700 delivery took place in 2001, and the first deliveries of 737-600 and 737-800 aircraft began in 2005, with the final 737-600 aircraft delivered in September 2006. WestJet's future aircraft orders only consist of 737-700 and 737-800 models. WestJet plans to have a fleet of 111 aircraft by the end of 2013.

Boeing confirmed on August 2, 2007 that WestJet had placed an order for 20 Boeing 737NG. The order is primarily for B737-700 but with conversion rights to B737-800s.

WestJet was to be the Boeing launch customer for the 737-600
winglets, but announced in their Q2 2006 results that they were not going to move ahead with those plans. WestJet CEO Clive Beddoe cited the cost and time associated with their installation was not warranted as they are primarily used for short-haul routes. As a result of the abandonment of the program to install winglets on these aircraft, WestJet incurred a one-time charge of approximately $609,000.

Retired fleet

  • Boeing 737-200 (1996-2006)


It was announced early in 2005 that the 737-200 fleet would be retired within the year, to be replaced by newer, more fuel-efficient aircraft. On July 12, 2005, WestJet announced that it had completed the sale of its remaining Boeing 737-200 to Miami-based Apollo Aviation Group (Apollo).

On January 9, 2006, the last Boeing 737-200 (Tail 748 C-FCWJ) was flown during a fly-by
Flypast
Flypast is a term used in the United Kingdom, the Commonwealth, and other countries to denote ceremonial or honorific flights by groups of aircraft and, rarely, by a single aircraft. Flypast is a term used in the United Kingdom, the Commonwealth, and other countries to denote ceremonial or...

 ceremony at the WestJet hangar in Calgary. (See External Links). The aircraft was flown by Don Bell. The last commercial revenue flight by a -200 was a charter flight
Charter airline
In the context of mass tourism, charter flights have acquired the more specific meaning of a flight whose sole function is to transport holidaymakers to tourist destinations. Such charter flights are contrasted with scheduled flights, but they do in fact operate to regular, published schedules...

, Las Vegas to Calgary, arriving at 0130 January 9, 2006, flown by tail 741 (C-GWWJ).

In 2003, WestJet donated a 737-200 to the British Columbia Institute of Technology
British Columbia Institute of Technology
The British Columbia Institute of Technology is an institute of technology in Burnaby, British Columbia. It provides full- and part-time polytechnic education leading to certificates, diplomas, bachelor's degrees in technologies and trades. Dr. Don Wright joined BCIT as President in March, 2008...

 (BCIT). Currently it is located in the BCIT Aerospace Campus beside the Vancouver International Airport.

In-flight service



In 2005, WestJet introduced in-flight entertainment
In-flight Entertainment
In-Flight entertainment refers to the entertainment available to aircraft passengers during a flight. At first, IFE consisted of looking out the window. In-Flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. At first, IFE consisted of looking...

 from LiveTV
LiveTV
LiveTV is a major provider of airline in-flight entertainment systems. Originally a subsidiary of Thales Group, it is now a wholly owned subsidiary of JetBlue Airways Corporation....

 on board its 737-700 and -800 fleet. The system utilizes the Bell TV satellite network, and channels include Global TV, CTV
CTV television network
CTV is a Canadian English language television network. It is Canada's largest privately owned network, the main television asset of CTVglobemedia, one of the country's largest media conglomerates...

, CBS
CBS
CBS Broadcasting Inc. is an American television network, one of television's original "big three", which also include NBC and ABC. Like NBC, CBS started out as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System...

, Citytv
Citytv
Citytv is a Canadian English language television system owned and operated by Rogers Communications, and is Canada's largest television system since Canwest's E! closed down on September 1, 2009...

, Treehouse TV
Treehouse TV
Treehouse TV is a Canadian English language cable television specialty channel with programming targeted towards preschoolers that was launched on November 1, 1997. Its name comes from YTV's old children's programming block, The Treehouse...

, ABC
American Broadcasting Company
The American Broadcasting Company is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. It first broadcast on television in 1948...

, NBC
NBC
The National Broadcasting Company is an American television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices in Burbank,California...

, CBC
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation , a Canadian crown corporation, is the country’s national public radio and television broadcaster. In French, it is called la Société Radio-Canada...

, TSN
The Sports Network
The Sports Network, commonly abbrieviated as TSN, is a Canadian English language cable television specialty channel and is Canada's leading English language sports TV channel. TSN premiered in 1984, in the second group of Canadian specialty cable channels...

  and a WestJet Channel, which shows a regional map with the aircraft's location, GPS derived altitude, and groundspeed. WestJet added LiveTV onto their 737-600 aircraft beginning in the 2007/2008 Winter season; every aircraft in their fleet is now equipped with the system.

WestJet includes a buy on board
Buy on board
In commercial flight, buy on board is a system where food and/or beverages are paid for on board; often food and/or beverages are not included in the ticket price for certain fare classes....

 meal service program with sandwiches, alcoholic beverages, and some snacks for purchase. In some markets, the sandwiches offered onboard are made by local delis in the departure city (such as the Bread Garden in Vancouver, Spolumbo's in Calgary, and DiRienzo's in Ottawa). Some snacks and non-alcoholic beverages are available for free.

WestJet is famous for its fun and friendly staff - or owners as its commercials state. For the past few years on April 1, WestJet has issued 'joke' press releases as part of April Fool's Day; such as everyone holding their arms out-stretched on takeoff or the introduction of 'sleeper cabins' in overhead bins

Livery



The WestJet planes are mostly white, except for the lettering on the cabins, the tail, and the metallic wings and vertical stabilizer
Vertical stabilizer
The vertical stabilizers, or fins, of aircraft, missiles or bombs are typically found on the aft end of the fuselage or body, and are intended to reduce aerodynamic side slip....

s (tailfins).

The tail is divided into rough and slanted thirds, coloured (from back to front) navy blue, white, and teal. This pattern is used on the outside of the blended winglets at the end of the wings, while on the inside, the winglets are painted white with the words WestJet.com in black lettering.

WestJet Lounges


Beginning in 2006, WestJet began opening lounges in select Canadian airports. Many are operated by Servisair
Servisair
Servisair is an aircraft ground handling company, operating at 175 airports worldwide. In July 2007 the company merged with Penauille Polyservices and CFF Recycling to form the Derichebourg Group.-Operations:...

.
  • Calgary International Airport
    Calgary International Airport
    Calgary International Airport, , is an international airport that serves Calgary, Alberta, Canada and the surrounding region; it is situated approximately northeast of the downtown core. The airport offers scheduled daily nonstop flights to major cities in Canada, Europe and the United States...

     (Transborder - Concourse C) - Rocky Mountain Lounge by Servisair
  • Calgary International Airport
    Calgary International Airport
    Calgary International Airport, , is an international airport that serves Calgary, Alberta, Canada and the surrounding region; it is situated approximately northeast of the downtown core. The airport offers scheduled daily nonstop flights to major cities in Canada, Europe and the United States...

     (Domestic/International - Concourse D) - Chinook Lounge by Servisair
  • Toronto Pearson International Airport
    Toronto Pearson International Airport
    Toronto Pearson International Airport, also known as Lester B. Pearson International Airport or simply Toronto Pearson , is a major international airport serving Toronto, Ontario, Canada. It is situated northwest of Downtown Toronto in the city of Mississauga, Ontario...

     (Terminal 3 Concourse C) Plaza Premium Lounge
  • Vancouver International Airport
    Vancouver International Airport
    Vancouver International Airport is located on Sea Island in Richmond, British Columbia, Canada, about from Downtown Vancouver. In 2008 it was the second busiest airport in Canada by aircraft movements and passengers , behind Toronto Pearson International Airport, with non-stop flights daily to...

     (Domestic Terminal) Plaza Premium Lounge
  • Vancouver International Airport
    Vancouver International Airport
    Vancouver International Airport is located on Sea Island in Richmond, British Columbia, Canada, about from Downtown Vancouver. In 2008 it was the second busiest airport in Canada by aircraft movements and passengers , behind Toronto Pearson International Airport, with non-stop flights daily to...

     (Transborder Terminal) Boardroom by Alaska Airlines
    Alaska Airlines
    Alaska Airlines, is an airline based in SeaTac, Washington, United States, near Seattle. It operates four hubs located at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Portland International Airport and Los Angeles International Airport- History :The airline...

  • Winnipeg James Armstrong Richardson International Airport (Domestic) by Palliser
    Palliser Furniture
    Palliser Furniture is a family owned home furnishings manufacturer based in Canada. Palliser employs approximately 3,000 people in facilities in Canada, the United States, Mexico and Indonesia....


Incidents and accidents

  • On September 6 2007, a WestJet Boeing 737-700 aircraft en route to Halifax from Calgary encountered sudden turbulence just north of Sudbury, Ontario, causing a sharp drop which injured 9 passengers. The plane carried on to Halifax and landed without incident.
  • On February 17 2008, a WestJet Boeing 737-700 aircraft over-ran runway 07 at Ottawa (YOW) and slid into a snowbank. No injuries were reported and the Transportation Safety Board of Canada
    Transportation Safety Board of Canada
    The Transportation Safety Board of Canada , officially the Canadian Transportation Accident Investigation and Safety Board is the agency of the Government of Canada responsible for maintaining...

     is investigating the cause.
  • on February 8 2009 , a Westjet Boeing 737-700, registration C-FZWS performing flight WS-6570 from Montreal Trudeau,QC (Canada) to Santo Domingo (Domincan Republic) with 139 people on board, encountered moderate clear air turbulence just when the airplane began its descent towards Santo Domingo. A flight attendant broke her ankle in the turbulence. The airplane landed without further incident.

  • On October 4 2009 , a Westjet Boeing 737-800, registration C-GJWS performing flight WS-509 from Toronto Pearson,ON to Vancouver,BC (Canada) with 130 people on board,was en route at FL380 just before the top of descent, when the airplane experienced unexpected turbulence. A flight attendant was thrown to the floor and struck a metal bar protruding from the back of the left hand jump seat and was unable to continue duty. The crew continued for a safe landing on Vancouver's runway 26R.

Awards and recognitions

  • In 2000, Clive Beddoe, Mark Hill, Tim Morgan and Donald Bell were given the Ernst & Young
    Ernst & Young
    Ernst & Young is one of the largest professional services firms in the world and one of the Big Four auditors, along with PricewaterhouseCoopers , Deloitte Touche Tohmatsu and KPMG...

     company's Entrepreneur of the Year award in Canada for their contribution to the Canadian airline industry
    Airline
    An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

    .
  • In 2005, 2006 and 2007, WestJet was named Canada's Most Admired Corporate Culture by Waterstone Human Capital in its annual survey of senior executives of Canada's largest companies.
  • In October 2008, WestJet was named one of Alberta's Top Employers
    Alberta's Top Employers
    Alberta's Top Employers is a competition that recognizes the best workplaces in Alberta. Published annually since October 2005, the designation recognizes the Alberta employers that lead their peers in providing exemplary employee benefits and forward-thinking human resource programs...

     by Mediacorp Canada Inc., which was announced by the Calgary Herald
    Calgary Herald
    The Calgary Herald is a daily newspaper published in the Canadian city of Calgary, Alberta.- History :The paper was first published on August 31 1883 by Andrew Armour and Thomas Braden as The Calgary Herald, Mining and Ranche Advocate and General Advertiser. It started as a weekly paper with only...

     and the Edmonton Journal
    Edmonton Journal
    The Edmonton Journal is a daily newspaper in Edmonton, Alberta. It is part of the CanWest News Service division of CanWest Global Communications.-History:...

    .
  • A 2009 poll by Léger Marketing
    Léger Marketing
    Leger Marketing is the largest solely Canadian owned polling and market research firm in Canada with 650 employees, including 103 professionals. Leger Marketing provides access to Canadian and American markets...

    found that WestJet is Canada's preferred airline.

External links