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WestJet Airlines Ltd. is a Canadian low-cost carrier
Low-cost carrier
A low-cost carrier or low-cost airline is an airline that generally has lower fares and fewer comforts...

 that provides scheduled and charter air service to 71 destinations in Canada, the United States, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and the Caribbean. Founded in 1996, WestJet is currently the second largest Canadian air carrier, behind Air Canada
Air Canada
Air Canada is the flag carrier and largest airline of Canada. The airline, founded in 1936, provides scheduled and charter air transport for passengers and cargo to 178 destinations worldwide. It is the world's tenth largest passenger airline by number of destinations, and the airline is a...

, operating an average of 425 flights and carrying over 45,000 passengers per day. In 2010, WestJet carried over 15 million passengers, making it the tenth-largest airline in North America by passengers carried.

WestJet is a public company with over 8,000 employees, and is a rarity in the airline industry as it is non-unionized. The airline operates variants of a single aircraft type, all from the Boeing 737 Next Generation
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 family. WestJet has its headquarters and main hub at Calgary International Airport
Calgary International Airport
Calgary International Airport, , is the international airport that serves Calgary, Alberta, Canada and the surrounding region; it is situated approximately northeast of downtown Calgary...

, in Alberta, with another large hub at Toronto Pearson International Airport
Toronto Pearson International Airport
Toronto Pearson International Airport is an international airport serving Toronto, Ontario, Canada; its metropolitan area; and the Golden Horseshoe, an urban agglomeration that is home to 8.1 million people – approximately 25% of Canada's population...

, in Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....

.

WestJet had passenger revenues of $2.2 billion (CAD
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...

) in 2009.

First Flights


Founded by Clive Beddoe
Clive Beddoe
Clive Beddoe is a founding shareholder and Chairman of the Board of Directors of WestJet Airlines. As a pilot himself, it was his interest in aircraft that helped form WestJet. Clive first started flying gliders at Epsom College in England during his teenage years...

, David Neeleman
David Neeleman
David G. Neeleman is a Brazilian-born American entrepreneur who has founded three commercial airlines, Morris Air, JetBlue Airways and Azul Brazilian Airlines.-Biography:...

, Mark Hill, Tim Morgan and Donald Bell, WestJet was modelled on the low-cost carrier business model pioneered by Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

 and Morris Air
Morris Air
Morris Air was a low-fare airline based in Salt Lake City, Utah, USA. It began operations in 1992. It was sold to Southwest Airlines in December 1993 for over $130 million. The airline officially became part of Southwest in Summer 1994.-History:...

 in the United States. The airline originally based its operations solely within Western Canada, hence its name.

On February 29, 1996, the first WestJet flight (a Boeing 737-200
Boeing 737
The Boeing 737 is a short- to medium-range, twin-engine narrow-body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has developed into a family of nine passenger models with a capacity of 85 to 215 passengers...

) departed. At the start, the airline served Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

, Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...

, Kelowna
Kelowna
Kelowna is a city on Okanagan Lake in the Okanagan Valley, in the southern interior of British Columbia, Canada. Its name derives from a Okanagan language term for "grizzly bear"...

, Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, and Winnipeg
Winnipeg
Winnipeg is the capital and largest city of Manitoba, Canada, and is the primary municipality of the Winnipeg Capital Region, with more than half of Manitoba's population. It is located near the longitudinal centre of North America, at the confluence of the Red and Assiniboine Rivers .The name...

 with a fleet of three used Boeing 737-200 aircraft and 225 employees. By the end of that same year, they had added Regina
Regina, Saskatchewan
Regina is the capital city of the Canadian province of Saskatchewan. The city is the second-largest in the province and a cultural and commercial centre for southern Saskatchewan. It is governed by Regina City Council. Regina is the cathedral city of the Roman Catholic and Romanian Orthodox...

, Saskatoon
Saskatoon
Saskatoon is a city in central Saskatchewan, Canada, on the South Saskatchewan River. Residents of the city of Saskatoon are called Saskatonians. The city is surrounded by the Rural Municipality of Corman Park No. 344....

, and Victoria
Victoria, British Columbia
Victoria is the capital city of British Columbia, Canada and is located on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of about 78,000 within the metropolitan area of Greater Victoria, which has a population of 360,063, the 15th most populous Canadian...

 to their network.

In mid-September 1996, WestJet's fleet was grounded due to a disagreement with Transport Canada
Transport Canada
Transport Canada is the department within the government of Canada which is responsible for developing regulations, policies and services of transportation in Canada. It is part of the Transportation, Infrastructure and Communities portfolio...

 over maintenance schedule requirements. The airline suspended all service for 2 weeks before resuming flights.

In early 1999, Clive Beddoe stepped down as WestJet's CEO and was replaced by former Air Ontario
Air Ontario
Air Ontario Inc. was a Canadian airline now part of Air Canada Jazz. It was headquartered in London, Ontario.- History :Air Ontario Inc. was established in June 1987, with the merger of Austin Airways, Canada’s oldest airline, which began service in 1934, and Air Ontario Ltd...

 executive Steve Smith. In July 1999, WestJet made its initial public offering
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...

 of stock at 2.5 million shares, opening at $10 per share. The same year, the cities of Thunder Bay
Thunder Bay
-In Canada:Thunder Bay is the name of three places in the province of Ontario, Canada along Lake Superior:*Thunder Bay District, Ontario, a district in Northwestern Ontario*Thunder Bay, a city in Thunder Bay District*Thunder Bay, Unorganized, Ontario...

, Grande Prairie
Grande Prairie, Alberta
Grande Prairie is a city in the northwestern part of the province of Alberta in Western Canada. It is located on the southern edge of the Peace River Country . The city is surrounded by the County of Grande Prairie No...

, and Prince George
Prince George, British Columbia
Prince George, with a population of 71,030 , is the largest city in northern British Columbia, Canada, and is known as "BC's Northern Capital"...

 were added to WestJet's route map.

In 2000, WestJet CEO Steve Smith was released from WestJet after 18 months in the position, apparently due to differences about management style; Smith went on to head rival Air Canada's low-cost subsidiary Zip
Zip (airline)
Zip was a Canadian discount airline headquartered in Calgary, Alberta, launched by Air Canada as a no-frills subsidiary in September 2002. It operated a fleet of 12 Boeing 737 aircraft, each painted in a bright, neon colour with a single class of service...

. After Smith's departure, Clive Beddoe again became CEO of the company, a position he held until July 2007.

Early 2000s: Domestic expansion


Due to restructuring in the Canadian airline industry resulting from the takeover of Canadian Airlines
Canadian Airlines
Canadian Airlines International Ltd. was a Canadian airline that operated from 1987 until 2001. The airline was Canada's second largest airline after Air Canada, and carried more than 11.9 million passengers to over 160 destinations in 17 countries on five continents at its height in 1996...

 by Air Canada in 2000, WestJet expanded into eastern Canada
Eastern Canada
Eastern Canada is generally considered to be the region of Canada east of Manitoba, consisting of the following provinces:* New Brunswick* Newfoundland and Labrador* Nova Scotia* Ontario* Prince Edward Island* Quebec...

, beginning service to the cities of Hamilton
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

 and Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...

, in Ontario, as well as Moncton, New Brunswick
Moncton, New Brunswick
Moncton is a Canadian city, located in Westmorland County, New Brunswick. The city is situated in southeastern New Brunswick, within the Petitcodiac River Valley, and lies at the geographic centre of the Maritime Provinces...

. The airline selected Hamilton to be the focus of the airline's eastern Canadian operations and its main connection point in eastern Canada.

In 2001, expansion continued, to Fort McMurray
Fort McMurray, Alberta
Fort McMurray is an urban service area in the Regional Municipality of Wood Buffalo in Alberta, Canada. It was previously incorporated as a city on September 1, 1980. It became an urban service area when it amalgamated with Improvement District No. 143 on April 1, 1995 to create the Municipality...

 and Comox
Comox, British Columbia
Comox is a town of 12,000 people located on a small peninsula in the Georgia Strait on the eastern coast of Vancouver Island, British Columbia. The warm dry summers, mild winters, fertile soil and abundant sea life attracted First Nations thousands of years ago, who called the area kw’umuxws...

. WestJet also added Sault Ste. Marie
Sault Ste. Marie, Ontario
Sault Ste. Marie is a city on the St. Marys River in Algoma District, Ontario, Canada. It is the third largest city in Northern Ontario, after Sudbury and Thunder Bay, with a population of 74,948. The community was founded as a French religious mission: Sault either means "jump" or "rapids" in...

 and Sudbury, Ontario, as well as Thompson
Thompson, Manitoba
Thompson is a city in northern Manitoba. As the "Hub of the North" it serves as the regional trade and service centre of northern Manitoba. Thompson is located north of the Canada – United States border, north of the provincial capital of Winnipeg, and is northeast of Flin Flon...

 and Brandon
Brandon, Manitoba
Brandon is the second largest city in Manitoba, Canada, and is located in the southwestern area of the province. Brandon is the largest city in the Westman region of Manitoba. The city is located along the Assiniboine River. Spruce Woods Provincial Park and CFB Shilo are a relatively short distance...

, Manitoba. However, service to each of these four cities was subsequently withdrawn.

In 2002, the airline also added another two new eastern Canadian destinations: the cities of London
London, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...

 and Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

. In April 2003, WestJet added Windsor
Windsor, Ontario
Windsor is the southernmost city in Canada and is located in Southwestern Ontario at the western end of the heavily populated Quebec City – Windsor Corridor. It is within Essex County, Ontario, although administratively separated from the county government. Separated by the Detroit River, Windsor...

, Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Halifax, St. John's
St. John's, Newfoundland and Labrador
St. John's is the capital and largest city in Newfoundland and Labrador, and is the oldest English-founded city in North America. It is located on the eastern tip of the Avalon Peninsula on the island of Newfoundland. With a population of 192,326 as of July 1, 2010, the St...

, and Gander
Gander, Newfoundland and Labrador
Gander is a Canadian town located in the northeastern part of the island of Newfoundland in the province of Newfoundland and Labrador, approximately south of Gander Bay, south of Twillingate and east of Grand Falls-Windsor...

.

WestJet entered into a two-year agreement with Air Transat
Air Transat
Air Transat is an airline based in Saint-Laurent, Montreal, Quebec, Canada, operating scheduled and charter flights, serving 60 destinations in 25 countries. The airline is owned and operated by Transat A.T. Inc. During the summer season its main destinations are Europe and in the winter season the...

 in August 2003 whereby WestJet aircraft would be filled by Transat's two main tour operators, World of Vacations and Air Transat Holidays. These chartered flights operated largely to destinations in Mexico and the Caribbean, and the planes were operated by WestJet crews. This agreement between WestJet and Air Transat was amicably terminated in February, 2009.

Industrial espionage


In 2004, rival airline Air Canada accused WestJet of industrial espionage
Industrial espionage
Industrial espionage, economic espionage or corporate espionage is a form of espionage conducted for commercial purposes instead of purely national security purposes...

 and filed a civil suit against WestJet in Ontario Superior Court. Air Canada accused WestJet of accessing Air Canada confidential information
Trade secret
A trade secret is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers...

 via a private website in order to gain a business advantage. On May 29, 2006 WestJet admitted to the charges leveled by Air Canada and agreed to pay C$5.5 million in legal and investigation fees to Air Canada and to donate C$10 million to various children's charities in the names of Air Canada and WestJet.

Mid-2000s: International expansion


In January 2004, WestJet announced that it was moving the focus of its eastern operation from Hamilton to Toronto the following April, fully moving into the lucrative Toronto-Ottawa-Montreal triangle and tripling the total number of its flights out of Toronto Pearson International Airport.

In 2004, a number of United States destinations were added or announced. These included San Francisco, Los Angeles, Phoenix
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, Tampa
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....

, Fort Lauderdale
Fort Lauderdale, Florida
Fort Lauderdale is a city in the U.S. state of Florida, on the Atlantic coast. It is the county seat of Broward County. As of the 2010 census, the city had a population of 165,521. It is a principal city of the South Florida metropolitan area, which was home to 5,564,635 people at the 2010...

, Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

, and New York City.

Palm Springs
Palm Springs, California
Palm Springs is a desert city in Riverside County, California, within the Coachella Valley. It is located approximately 37 miles east of San Bernardino, 111 miles east of Los Angeles and 136 miles northeast of San Diego...

 was added in early 2005 to the company's list of destinations, as was San Diego, while New York–LaGuardia
LaGuardia Airport
LaGuardia Airport is an airport located in the northern part of Queens County on Long Island in the City of New York. The airport is located on the waterfront of Flushing Bay and Bowery Bay, and borders the neighborhoods of Astoria, Jackson Heights and East Elmhurst. The airport was originally...

 was dropped. In April 2005, they announced new seasonal service to Charlottetown
Charlottetown
Charlottetown is a Canadian city. It is both the largest city on and the provincial capital of Prince Edward Island, and the county seat of Queens County. Named after Queen Charlotte, the wife of George III, Charlottetown was first incorporated as a town in 1855 and designated as a city in 1885...

 but ceased service to Gander. In fall 2005, Ft. Myers
Fort Myers, Florida
Fort Myers is the county seat and commercial center of Lee County, Florida, United States. Its population was 62,298 in the 2010 census, a 29.23 percent increase over the 2000 figure....

 and Las Vegas
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...

 were added to the growing list of destinations.

In late August 2005, WestJet flew to Baton Rouge, Louisiana
Baton Rouge, Louisiana
Baton Rouge is the capital of the U.S. state of Louisiana. It is located in East Baton Rouge Parish and is the second-largest city in the state.Baton Rouge is a major industrial, petrochemical, medical, and research center of the American South...

, transporting members of a Vancouver-based urban search and rescue
Urban search and rescue
Urban search and rescue involves the location, extrication, and initial medical stabilization of victims trapped in confined spaces due to natural disasters, structural collapse, transportation accidents, mines and collapsed trenches.USAR teams in different countries may be organised in a...

 team to assist with Hurricane Katrina
Hurricane Katrina
Hurricane Katrina of the 2005 Atlantic hurricane season was a powerful Atlantic hurricane. It is the costliest natural disaster, as well as one of the five deadliest hurricanes, in the history of the United States. Among recorded Atlantic hurricanes, it was the sixth strongest overall...

 relief efforts.

After rumours and speculation surrounding the implementation of extended-range twin-engine operations
ETOPS/LROPS
ETOPS is an acronym for extended operations as re-defined by the US Federal Aviation Administration in 2007 . This rule allows twin-engined airliners to fly long-distance routes that were previously off-limits to twin-engined aircraft...

 (ETOPS), WestJet announced new service to the Hawaiian Islands
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...

 from Vancouver on September 20, 2005. In December 2005, the airline began flying from Vancouver to Honolulu and Maui
Maui
The island of Maui is the second-largest of the Hawaiian Islands at and is the 17th largest island in the United States. Maui is part of the state of Hawaii and is the largest of Maui County's four islands, bigger than Lānai, Kahoolawe, and Molokai. In 2010, Maui had a population of 144,444,...

.

WestJet's first scheduled service outside Canada and the United States began in 2006 with service to Nassau, Bahamas
Nassau, Bahamas
Nassau is the capital, largest city, and commercial centre of the Commonwealth of the Bahamas. The city has a population of 248,948 , 70 percent of the entire population of The Bahamas...

. This was considered a huge milestone within the company's long-term destination strategy and was a vital goal for future international market presence.

In September 2006, Sean Durfy
Sean Durfy
Sean Durfy is a Canadian businessman, born in Corner Brook, Newfoundland. He is the former President and Chief Executive Officer of WestJet and was responsible for the day-to-day operations of Canada's second largest airline. On March 15, 2010, Durfy announced that he was resigning from his...

 took over as President of WestJet from founder Clive Beddoe.

On October 26, 2006, WestJet announced that it had its best quarterly profit to date, of C$52.8 million.

Late 2000s: Continued growth



In 2007, WestJet announced that they would begin flights from Deer Lake Regional Airport in Newfoundland, Saint John
Saint John, New Brunswick
City of Saint John , or commonly Saint John, is the largest city in the province of New Brunswick, and the first incorporated city in Canada. The city is situated along the north shore of the Bay of Fundy at the mouth of the Saint John River. In 2006 the city proper had a population of 74,043...

 in New Brunswick, and Kitchener-Waterloo
Regional Municipality of Waterloo
The Regional Municipality of Waterloo is a regional municipality located in Southern Ontario, Canada. It consists of the cities of Kitchener, Cambridge, and Waterloo, and the townships of Wellesley, Woolwich, Wilmot, and North Dumfries. It is often referred to as the Region of Waterloo or just...

 in Ontario. In June 2007, WestJet added seven new international seasonal flights to Saint Lucia
Saint Lucia
Saint Lucia is an island country in the eastern Caribbean Sea on the boundary with the Atlantic Ocean. Part of the Lesser Antilles, it is located north/northeast of the island of Saint Vincent, northwest of Barbados and south of Martinique. It covers a land area of 620 km2 and has an...

, Jamaica
Jamaica
Jamaica is an island nation of the Greater Antilles, in length, up to in width and 10,990 square kilometres in area. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harbouring the nation-states Haiti and the Dominican Republic...

, the Dominican Republic
Dominican Republic
The Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 as well as a third Hawaiian destination; Kona
Kona International Airport
Kona International Airport at Keāhole is an airport on the Island of Hawaii, in Kalaoa CDP, Hawaii County, Hawaii, United States. The airport serves leeward, or Western Hawaii island, including the town of Kailua-Kona and the major resorts of the North Kona and South Kohala districts.- History...

.

The same year, WestJet commissioned the construction of a new six-storey head office building, next to their existing hangar facility at the Calgary International Airport. The building was constructed following the Leadership in Energy and Environmental Design
Leadership in Energy and Environmental Design
Leadership in Energy and Environmental Design consists of a suite of rating systems for the design, construction and operation of high performance green buildings, homes and neighborhoods....

 (LEED) Green Building
Green building
Green building refers to a structure and using process that is environmentally responsible and resource-efficient throughout a building's life-cycle: from siting to design, construction, operation, maintenance, renovation, and demolition...

 Rating System, featuring a rainwater retention system and geothermal heating. The first employees moved in during the first quarter of 2009, and the building officially opened the following May. The WestJet Campus building was certified as LEED Gold standard in October 2011.

In May 2008, WestJet launched daily non-stop service to Quebec City
Quebec City
Quebec , also Québec, Quebec City or Québec City is the capital of the Canadian province of Quebec and is located within the Capitale-Nationale region. It is the second most populous city in Quebec after Montreal, which is about to the southwest...

. The next month, WestJet commenced seasonal service between Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

 and New York City via Newark Liberty International Airport
Newark Liberty International Airport
Newark Liberty International Airport , first named Newark Metropolitan Airport and later Newark International Airport, is an international airport within the city limits of both Newark and Elizabeth, New Jersey, United States...

. In May 2009, the airline launched new seasonal service to the cities of Yellowknife, Northwest Territories
Northwest Territories
The Northwest Territories is a federal territory of Canada.Located in northern Canada, the territory borders Canada's two other territories, Yukon to the west and Nunavut to the east, and three provinces: British Columbia to the southwest, and Alberta and Saskatchewan to the south...

 and Sydney, Nova Scotia
Sydney, Nova Scotia
Sydney is a Canadian urban community in the province of Nova Scotia. It is situated on the east coast of Cape Breton Island and is administratively part of the Cape Breton Regional Municipality....

; service to Yellowknife was later extended through the winter of 2009-10.
In the past ten years, WestJet has made significant gains in domestic market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 against Air Canada. In 2000 it held only 7% to Air Canada's 77%, though by the end of 2009 WestJet has risen to 38%, against Air Canada's 55%.

In late April 2009, WestJet temporarily suspended service to several of its destinations in Mexico due to the outbreak of influenza A (H1N1) in the country. The suspension of service to Cabo San Lucas, Mazatlán and Puerto Vallarta lasted from early May until mid-June, with seasonal service to Cancún being restored the following fall.

In July 2009, WestJet announced 11 new international destinations for its winter schedule. These included expanded service to the United States, to Atlantic City, New Jersey
Atlantic City, New Jersey
Atlantic City is a city in Atlantic County, New Jersey, United States, and a nationally renowned resort city for gambling, shopping and fine dining. The city also served as the inspiration for the American version of the board game Monopoly. Atlantic City is located on Absecon Island on the coast...

, Lihue (Kauai), Hawaii and Miami, Florida
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...

. New Caribbean destinations included Providenciales
Providenciales
Providenciales is an island in the Turks and Caicos Islands. The island has an area of and an approximate population of 15,542, making it the largest island in population and the third largest in area. It is served by the Providenciales International Airport...

, in the Turks and Caicos Islands
Turks and Caicos Islands
The Turks and Caicos Islands are a British Overseas Territory and overseas territory of the European Union consisting of two groups of tropical islands in the Caribbean, the larger Caicos Islands and the smaller Turks Islands, known for tourism and as an offshore financial centre.The Turks and...

; St. Maarten, Netherlands Antilles; Freeport, Bahamas
Freeport, Bahamas
Freeport is a city, district and free trade zone located on the island of Grand Bahama of the North-west Bahamas. In 1955, Wallace Groves, a Virginian financier with lumber interests in Grand Bahama, was granted 50,000 acres Freeport is a city, district and free trade zone located on the island of...

; as well as the cities of Varadero
Varadero
Varadero is a resort town in the province of Matanzas, Cuba, and one of the largest resort areas in the Caribbean. Varadero is also called Playa Azul, which means "blue beach" in Spanish.-Geography:...

, Holguín
Holguín
Holguín is a municipality and city, the capital of the Cuban Province of Holguín. It also includes a tourist area, offering beach resorts in the outskirts of the region.-History:...

, and Cayo Coco
Cayo Coco
Cayo Coco is an island in central Cuba, well known for its luxurious all inclusive resorts. It lies within the Ciego de Ávila Province and is part of a chain of islands called Jardines del Rey . The cay is administered by the Morón municipality. It is named for the white ibis, locally called Coco...

 in Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...

. Ixtapa
Ixtapa
Ixtapa is a beach resort in the municipality of Zihuatanejo de Azueta, in the Mexican state of Guerrero. It is located to the northwest of the municipal seat, Zihuatanejo, and some northwest of Acapulco....

 and Cozumel
Cozumel
Cozumel is an island in the Caribbean Sea off the eastern coast of Mexico's Yucatan Peninsula, opposite Playa del Carmen, and close to the Yucatan Channel. Cozumel is one of the ten municipalities of the state of Quintana Roo...

 were also added to the list of destinations served in Mexico.

In November 2009, WestJet announced service to the British island territory of Bermuda
Bermuda
Bermuda is a British overseas territory in the North Atlantic Ocean. Located off the east coast of the United States, its nearest landmass is Cape Hatteras, North Carolina, about to the west-northwest. It is about south of Halifax, Nova Scotia, Canada, and northeast of Miami, Florida...

, which commenced in May 2010. WestJet also resumed seasonal service to Windsor, Ontario
Windsor, Ontario
Windsor is the southernmost city in Canada and is located in Southwestern Ontario at the western end of the heavily populated Quebec City – Windsor Corridor. It is within Essex County, Ontario, although administratively separated from the county government. Separated by the Detroit River, Windsor...

 that same month.

Further expansion of service to the Dominican Republic was announced in January 2010, with Samana joining the airline's destinations.

In March 2010, Sean Durfy resigned from his position as WestJet's CEO, citing personal reasons. He was replaced by Gregg Saretsky, a former executive at Canadian Airlines and Alaska Airlines
Alaska Airlines
Alaska Airlines is an airline based in the Seattle suburb of SeaTac, Washington in the United States. The airline originated in 1932 as McGee Airways. After many mergers with and acquisitions of other airlines, including Star Air Service, it became known as Alaska Airlines in 1944...

 and previously WestJet's Vice-President of WestJet Vacations and Executive Vice-President of Operations.

In July 2010 WestJet announced service to Santa Clara, Cuba
Santa Clara, Cuba
Santa Clara is the capital city of the Cuban province of Villa Clara. It is located in the most central region of the province and almost in the most central region of the country.- History :Santa Clara was founded by 175 people on July 15th, 1689...

, New Orleans and Grand Cayman
Grand Cayman
Grand Cayman is the largest of the three Cayman Islands and the location of the nation's capital, George Town. In relation to the other two Cayman Islands, it is approximately 75 miles southwest of Little Cayman and 90 miles southwest of Cayman Brac.-Geography:Grand Cayman encompasses 76% of...

 bringing the total number of destinations to 71.

In late 2010 WestJet announced it was wet leasing a Boeing 757
Boeing 757
The Boeing 757 is a mid-size, narrow-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. Passenger versions of the twinjet have a capacity of 186 to 289 persons and a maximum range of , depending on variant and cabin configuration...

 aircraft to expand service between Calgary and Edmonton to Honolulu and Maui.

Baggage policies struck down several times


In 2010, the Canadian Transportation Agency (CTA)
Canadian Transportation Agency
The Canadian Transportation Agency is an independent administrative tribunal of the Government of Canada that makes decisions relating to federally-regulated modes of transportation...

, an independent administrative tribunal
Tribunal
A tribunal in the general sense is any person or institution with the authority to judge, adjudicate on, or determine claims or disputes—whether or not it is called a tribunal in its title....

 of the Government of Canada
Government of Canada
The Government of Canada, formally Her Majesty's Government, is the system whereby the federation of Canada is administered by a common authority; in Canadian English, the term can mean either the collective set of institutions or specifically the Queen-in-Council...

 that regulates airlines, found WestJet's baggage policies to be unreasonable and/or contrary to the requirements of the Canada Transportation Act and/or the Air Transport Regulations on several different occasions.

Early 2010s


On January 26, 2011, after Air Canada terminated Canadian service, WestJet announced plans to enter service to John Wayne Airport
John Wayne Airport
John Wayne Airport is an airport in an unincorporated area in Orange County, California, with its mailing address in the city of Santa Ana, which is also the county seat, hence the International Air Transport Association airport code. The main entrance to the airport is off of MacArthur Blvd in...

 in Orange County
Orange County
Orange County is the name of several counties in the United States of America:* Orange County, California* Orange County, Florida* Orange County, Indiana* Orange County, New York* Orange County, North Carolina* Orange County, Texas...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 from Vancouver and Calgary starting on May 2, 2011.

Destinations



WestJet currently flies to 71 destinations in 14 countries throughout North America, including 30 cities in Canada and 17 in the United States.

WestJet's largest hub, in terms of daily departures, is its home base at Calgary International Airport
Calgary International Airport
Calgary International Airport, , is the international airport that serves Calgary, Alberta, Canada and the surrounding region; it is situated approximately northeast of downtown Calgary...

, with Toronto Pearson International Airport
Toronto Pearson International Airport
Toronto Pearson International Airport is an international airport serving Toronto, Ontario, Canada; its metropolitan area; and the Golden Horseshoe, an urban agglomeration that is home to 8.1 million people – approximately 25% of Canada's population...

 being the airline's second-largest hub, and main connection point in eastern Canada.

WestJet serves major US airports such as Los Angeles International Airport
Los Angeles International Airport
Los Angeles International Airport is the primary airport serving the Greater Los Angeles Area, the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX, with the letters pronounced individually...

, Las Vegas McCarran International Airport, Newark Liberty International Airport
Newark Liberty International Airport
Newark Liberty International Airport , first named Newark Metropolitan Airport and later Newark International Airport, is an international airport within the city limits of both Newark and Elizabeth, New Jersey, United States...

 and San Francisco International Airport
San Francisco International Airport
San Francisco International Airport is a major international airport located south of downtown San Francisco, California, United States, near the cities of Millbrae and San Bruno in unincorporated San Mateo County. It is often referred to as SFO...

; the latter two on a seasonal basis. The airline provides the most Canadian flights to Las Vegas
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...

 and Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

, offering non-stop routes (some of them seasonal) from eleven Canadian cities to Orlando and twelve to Las Vegas. Since 2008, WestJet is the largest international carrier, by volume of passengers, flying into Las Vegas.

WestJet also serves 17 destinations in the Caribbean and six in Mexico, some on a seasonal basis.

Airline partnerships


In 1999, WestJet was in talks regarding a possible 'feeder' arrangement for Air Canada's network. These talks were apparently discontinued when Air Canada went forward with acquisition of Canadian Airlines the following year.

In 2005, WestJet began a limited interline agreement with Taiwan-based China Airlines
China Airlines
China Airlines is both the flag carrier and the largest airline of Republic of China . Although not directly state-owned, the airline is owned by China Airlines Group, which is owned by the China Aviation Development Foundation...

, in part to test the company's capability to partner with other carriers.

In August 2006, in a Globe and Mail
The Globe and Mail
The Globe and Mail is a nationally distributed Canadian newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of approximately 1 million, it is Canada's largest-circulation national newspaper and second-largest daily newspaper after the Toronto Star...

 interview, Sean Durfy stated that WestJet was in talks with Oneworld
Oneworld
Oneworld , branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific...

. Durfy said that, if a deal with Oneworld were reached, it would allow WestJet to maintain its scheduling flexibility; Durfy was later quoted in 2007 saying that a deal for WestJet to join the Oneworld alliance was unlikely. Despite this, WestJet did formalize a deal with Oneworld in November 2008, to partner on sales of travel to corporate and business travelers.

In July 2008 WestJet announced it had signed a memorandum of understanding to build a distribution and codeshare agreement with U.S. based Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

. However, in April 2010 WestJet announced that the airline partnership with Southwest Airlines was terminated, in October 2010 WestJet partnered with American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...

 instead.

In 2009 WestJet announced it has been in talks with 70 airlines around the world interested in an interline or codeshare agreement, potential partners include Philippine Airlines
Philippine Airlines
Philippine Airlines, Inc. operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name...

.

WestJet currently has codeshare agreements with the following airlines:
  • American Airlines
    American Airlines
    American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...

     (Oneworld)
  • Cathay Pacific
    Cathay Pacific
    Cathay Pacific is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport, although the airline's registered office is on the 33rd floor of One Pacific Place...

     (Oneworld)
  • KLM (SkyTeam
    SkyTeam
    SkyTeam, branded as SKYTEAM, is an airline alliance with its centralised management team, SkyTeam Central, based at the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands...

    )


WestJet also has interline agreements
Interlining
Interlining is a voluntary commercial agreement between individual airlines to handle passengers traveling on itineraries that require multiple airlines.-Agreements:...

 with the following airlines:

  • Air France
    Air France
    Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

     (SkyTeam)
  • Air India
    Air India
    Air India is the flag carrier airline of India. It is part of the government of India owned Air India Limited . The airline operates a fleet of Airbus and Boeing aircraft serving Asia, Australia, Europe and North America. Its corporate office is located at the Air India Building at Nariman...

  • Alitalia
    Alitalia
    Alitalia - Linee Aeree Italiane S.p.A. , in its later stages known as Alitalia - Linee Aeree Italiane S.p.A. in Extraordinary Administration, was the former Italian flag carrier...

     (SkyTeam)
  • British Airways
    British Airways
    British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

     (Oneworld)
  • China Airlines
    China Airlines
    China Airlines is both the flag carrier and the largest airline of Republic of China . Although not directly state-owned, the airline is owned by China Airlines Group, which is owned by the China Aviation Development Foundation...

     (SkyTeam)
  • China Eastern Airlines
    China Eastern Airlines
    China Eastern Airlines Corporation Limited is an airline headquartered on the grounds of Shanghai Hongqiao International Airport in Changning District, Shanghai, China. It is a major Chinese airline operating international, domestic and regional routes. Its main hubs are at Shanghai Pudong...

     (SkyTeam)

  • Delta Air Lines
    Delta Air Lines
    Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

     (SkyTeam)
  • El Al
    El Al
    El Al Israel Airlines Ltd , trading as El Al , is the flag carrier of Israel. It operates scheduled domestic and international services and cargo flights to Europe, North America, Africa and the Far East from its main base in Ben Gurion International Airport...

  • Emirates
  • Japan Airlines
    Japan Airlines
    is an airline headquartered in Shinagawa, Tokyo, Japan. It is the flag carrier of Japan and its main hubs are Tokyo's Narita International Airport and Tokyo International Airport , as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport...

     (Oneworld)
  • Korean Air
    Korean Air
    Korean Air Lines Co., Ltd. , operating as Korean Air, is both the flag carrier and the largest airline of South Korea, with global headquarters located in Seoul, South Korea. Korean Air's international passenger division and related subsidiary cargo division together serve 130 cities in 45...

     (SkyTeam)
  • Qantas
    Qantas
    Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...

     (Oneworld)


Current Fleet


The WestJet fleet consists of the following aircraft:
WestJet Airlines fleet
Aircraft In Service Orders Passengers Notes
Boeing 737-600
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

13 0 119 PTVs and leather seats
Boeing 737-700
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

69 36 136 PTVs, leather seats, and blended winglets
Boeing 737-800
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

14 3 166 PTVs, leather seats, and blended winglets
Total 96 39



WestJet has an average fleet age of 5.6 years, as of August 2011.

The airline flies a fleet that consists exclusively of Boeing 737s, taking a cue from the successful single operating type model pioneered by successful low-cost carrier Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

. The first Boeing 737-700
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 delivery took place in 2001, and the first deliveries of Boeing 737-600
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 and Boeing 737-800
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 aircraft began in 2005, with the final Boeing 737-600
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 aircraft delivered in September 2006. WestJet's future aircraft orders only consist of Boeing 737-700
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 and Boeing 737-800
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 models. WestJet plans to have a fleet of 135 aircraft by 2018.

Boeing confirmed on August 2, 2007 that WestJet had placed an order for 20 Boeing 737NG. The order is primarily for Boeing 737-700
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

 but with conversion rights to Boeing 737-800
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...

s.

WestJet was to be the Boeing launch customer for the Boeing 737-600
Boeing 737 Next Generation
The Boeing 737 Next Generation, commonly abbreviated as Boeing 737NG, is the name given to the -600/-700/-800/-900 series of the Boeing 737 after the introduction of the -300/-400/-500 Classic series. They are short- to medium-range, narrow-body jet airliners...


winglets, but announced in their Q2 2006 results that they were not going to move ahead with those plans. WestJet CEO Clive Beddoe cited the cost and time associated with their installation was not warranted as they are primarily used for short-haul routes. As a result of the abandonment of the program to install winglets on these aircraft, WestJet incurred a one-time charge of approximately $609,000.

WestJet temporarily wet lease
Wet lease
Aircraft leases are a number of types of leases used by airlines and other aircraft operators. Airlines lease aircraft from other airlines or leasing companies for two main reasons; to operate aircraft without the financial burden of buying them, and to provide temporary increase in capacity...

d a Boeing 757
Boeing 757
The Boeing 757 is a mid-size, narrow-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. Passenger versions of the twinjet have a capacity of 186 to 289 persons and a maximum range of , depending on variant and cabin configuration...

 from North American Airlines
North American Airlines
North American Airlines, Inc. is an American airline with its headquarters in Building 141 on the grounds of John F. Kennedy International Airport in Jamaica, Queens, New York City, USA. Prior to May 2008, it operated scheduled international services from the USA to Africa and Guyana. Today, it...

 for expanded Hawaiian service from Alberta, from February through April, 2011.

Retired fleet


  • Boeing 737-200
    Boeing 737
    The Boeing 737 is a short- to medium-range, twin-engine narrow-body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has developed into a family of nine passenger models with a capacity of 85 to 215 passengers...

     (1996–2006)


It was announced early in 2005 that the Boeing 737-200 fleet would be retired and replaced by newer, more fuel-efficient 737s. On July 12, 2005, WestJet announced that it had completed the sale of its remaining Boeing 737-200 to Miami-based Apollo Aviation Group (Apollo).

On January 9, 2006, the last Boeing 737-200 (Tail 748 C-FCWJ) was flown during a fly-by
Flypast
Flypast is a term used in the United Kingdom, the Commonwealth, and other countries to denote ceremonial or honorific flights by groups of aircraft and, rarely, by a single aircraft...

 ceremony at the WestJet hangar in Calgary. (See External Links). The aircraft was flown by Don Bell. The last commercial revenue flight by a -200 was a charter flight, Las Vegas to Calgary, arriving at 0130 January 9, 2006, flown by tail 741 (C-GWWJ).

In 2003 and 2004, WestJet donated two of its retiring 737-200s to post-secondary schools in western Canada, one to the British Columbia Institute of Technology
British Columbia Institute of Technology
The British Columbia Institute of Technology , is a public, coeducational, academic institution of higher education in Burnaby, British Columbia, Canada. The polytechnic has five campuses located in the Metro Vancouver region, with the main campus in Burnaby...

 and a second to the Southern Alberta Institute of Technology
Southern Alberta Institute of Technology
-Academics:SAIT Polytechnic offers two full baccalaureate degrees , four applied degrees, 66 diploma and certificate programs, 32 apprenticeship trades and 1,600 continuing education and corporate training courses....

's Art Smith Aero Centre.

In-flight service



In 2005, WestJet introduced in-flight entertainment
In-flight Entertainment
In-flight entertainment refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship Hindenburg offered passengers a piano, lounge, dining room, smoking room, and bar during the 2½ day flight between Europe and America...

 from LiveTV
LiveTV
LiveTV is a major provider of airline in-flight entertainment systems. Originally a joint venture of Harris Corporation and BE Aerospace , it is now a wholly owned subsidiary of JetBlue Airways Corporation...

 on board its 737-700 and -800 fleet. The system utilizes the Bell TV satellite network, and channels include Global TV, CTV
CTV television network
CTV Television Network is a Canadian English language television network and is owned by Bell Media. It is Canada's largest privately-owned network, and has consistently placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival...

, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, Citytv
Citytv
Citytv is a Canadian English language television system owned and operated by Rogers Communications under its Rogers Broadcasting Ltd. division...

, Treehouse TV
Treehouse TV
Treehouse TV is a Canadian English language cable television specialty channel with programming targeted towards preschoolers that was launched on October 17, 1997. Its name comes from YTV's old children's programming block, The Treehouse...

, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, CBC
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...

, TSN
The Sports Network
The Sports Network, commonly abbreviated as TSN, is a Canadian English language Category C specialty channel and is Canada's leading English language sports TV channel. TSN premiered in 1984, in the first group of Canadian specialty cable channels...

  and a WestJet Channel, which shows a regional map with the aircraft's location, GPS derived altitude, and groundspeed. WestJet added LiveTV onto their 737-600 aircraft beginning in the 2007/2008 Winter season; every aircraft in their fleet is now equipped with the system.

WestJet includes a buy on board
Buy on board
In commercial flight, buy on board is a system where food or beverages are paid for on board; often food or beverages are not included in the ticket price for certain fare classes....

 meal service program with sandwiches, alcoholic beverages, and some snacks for purchase. In some markets, the sandwiches offered onboard are made by local delis in the departure city (such as the Bread Garden in Vancouver, Spolumbo's in Calgary, and DiRienzo's in Ottawa). Some snacks and non-alcoholic beverages are available for free. WestJet is famous for its fun and friendly staff and light-hearted attitude. In past years on April 1, WestJet issued 'joke' press releases as part of April Fool's Day - an example being the introduction of 'sleeper cabins' in overhead bins.

Livery



WestJet's aircraft are painted white except for the lettering on the fuselage, tail, wings and vertical stabilizer
Vertical stabilizer
The vertical stabilizers, vertical stabilisers, or fins, of aircraft, missiles or bombs are typically found on the aft end of the fuselage or body, and are intended to reduce aerodynamic side slip. It is analogical to a skeg on boats and ships.On aircraft, vertical stabilizers generally point upwards...

s.

The tail is divided roughly into slanted thirds, coloured (from front to back) navy blue, white, and teal. This pattern is used on the outside of the blended winglets at the end of the wings while, on the inside, the winglets are painted white with the words WestJet.com in dark blue lettering.

In February 2010 WestJet introduced a special livery on one aircraft, registration C-GWSZ, promoting its customer-service promise, or "Care-antee", in both English and French. This aircraft also features a new tail design.

WestJet Lounges


Beginning in 2006, WestJet began opening lounges in select Canadian airports. Most are operated by Servisair
Servisair
Servisair is an aircraft ground handling company, operating at 175 airports worldwide.It is a subsidiary of Derichebourg. Its head office is in the Servisair House in Runcorn, Cheshire...

.
  • Calgary
    Calgary International Airport
    Calgary International Airport, , is the international airport that serves Calgary, Alberta, Canada and the surrounding region; it is situated approximately northeast of downtown Calgary...

     (2)
  • Montréal
    Montréal-Pierre Elliott Trudeau International Airport
    Montréal-Pierre Elliott Trudeau International Airport or Montréal-Trudeau, formerly known as Montréal-Dorval International Airport, is located on the Island of Montreal, from Montreal's downtown core. The airport terminals are located entirely in Dorval, while the Air Canada headquarters complex...

  • Quebec City
  • Toronto
    Toronto Pearson International Airport
    Toronto Pearson International Airport is an international airport serving Toronto, Ontario, Canada; its metropolitan area; and the Golden Horseshoe, an urban agglomeration that is home to 8.1 million people – approximately 25% of Canada's population...

  • Vancouver
    Vancouver International Airport
    Vancouver International Airport is located on Sea Island in Richmond, British Columbia, Canada, about from Downtown Vancouver. In 2010 it was the second busiest airport in Canada by aircraft movements and passengers , behind Toronto Pearson International Airport, with non-stop flights daily to...

     (2)
  • Winnipeg

Incidents and accidents

  • On December 25, 2005, a WestJet Airlines Boeing 737-700 was on a scheduled passenger flight from Toronto, Ontario, to Halifax, Nova Scotia. Just before touchdown on Runway 14 in low-visibility conditions, the aircraft rolled right and moved toward the right side of the runway. The aircraft then rolled to the left, and the left wing struck the runway. None of the passengers or crew members were injured.
  • On September 6, 2007, a WestJet Boeing 737-700 aircraft en route to Halifax, Nova Scotia from Calgary, Alberta encountered sudden turbulence just north of Sudbury, Ontario, causing a sharp drop which injured 9 passengers. The plane carried on to Halifax and landed without incident.
  • On February 17, 2008, a WestJet Boeing 737-700 aircraft over-ran runway 07 at Ottawa (YOW) and slid into a snowbank. No injuries were reported.
  • On September 2, 2010, a WestJet B737-600, departed Calgary for Vancouver and was 80 miles west of Calgary when the crew reported that they had lost the #1 engine. They declared an emergency and returned to Calgary, where the flight landed with fire trucks on standby.
  • On June 2, 2011, a WestJet B737-600, was en route from Kelowna to Edmonton when the crew declared emergency, 155 NM southwest of Edmonton, due to a total loss of cabin pressure. The overhead oxygen masks deployed and the crew requested descent to 12,000 feet. The aircraft landed safely in Edmonton.

Awards and recognitions

  • In 2000, Clive Beddoe, Mark Hill, Tim Morgan and Donald Bell were given the Ernst & Young
    Ernst & Young
    Ernst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....

     company's Entrepreneur of the Year award in Canada for their contribution to the Canadian airline industry
    Airline
    An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...

    .
  • In October 2008, WestJet was named one of Alberta's Top Employers
    Alberta's Top Employers
    Alberta's Top Employers is a competition that recognizes the best workplaces in Alberta. Published annually since October 2005, the designation recognizes the Alberta employers that lead their peers in providing exemplary employee benefits and forward-thinking human resource programs...

     by Mediacorp Canada Inc., which was announced by the Calgary Herald
    Calgary Herald
    The Calgary Herald is a daily newspaper published in the Canadian city of Calgary, Alberta.- History :The paper was first published on August 31, 1883 by Andrew Armour and Thomas Braden as The Calgary Herald, Mining and Ranche Advocate and General Advertiser. It started as a weekly paper with only...

     and the Edmonton Journal
    Edmonton Journal
    The Edmonton Journal is a daily newspaper in Edmonton, Alberta. It is part of the Postmedia Network.-History:The Journal was founded in 1903 by three local businessmen — John Macpherson, Arthur Moore and J.W. Cunningham — as a rival to Alberta's first newspaper, the 23-year-old...

    .
  • A 2009 poll by Léger Marketing
    Léger Marketing
    Leger Marketing is the largest solely Canadian owned polling and market research firm in Canada with 650 employees, including 103 professionals. Leger Marketing provides access to Canadian and American markets...

     found that WestJet is Canada's preferred airline.
  • WestJet came in first place in the Airline Staff Service Excellence (North America) and second place in the Best Low-Cost Airline (North America) categories at the 2010 World Airline Awards.

External links