The Weatherhead Collection is the semi-annual alumni outreach publication of The Weatherhead School of Management

Weatherhead School of Management

The Weatherhead School of Management is a private business school of Case Western Reserve University located in Cleveland, Ohio. Weatherhead is considered a top-tier business school, with its strongest programs concentrated in organizational behavior, nonprofit business, information systems,...

 at Case Western Reserve University

Case Western Reserve University

Case Western Reserve University is a private research university located in Cleveland, Ohio, USA...

 located in Cleveland, Ohio

Cleveland, Ohio

Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...

. Weatherhead is considered a top-tier business school, with its strongest programs concentrated in organizational behavior, nonprofit business, information systems, entrepreneurship, and executive education.

Concept and content

The Collection typically includes articles regarding Weatherhead faculty, students and alumi research and practical applications of principles taught in Weatherhead's school curriculum initiatives 'Manage by Designing', 'Sustainable Enterprise' and 'Appreciative inquiry

Appreciative inquiry

Appreciative Inquiry is primarily an organisational development method which seeks to engage all levels of an organisation to renew, change and improved performance. Its exponents view it as being applicable to organisations facing rapid change or growth...

'. The Weatherhead Collection was founded in 2008 and is published online and in hard copy. Each issue of "The Weatherhead Collection" features a high-design aesthetic that revolves around a single visual-design principle or movement; apart from the general cover layout, each issue rethinks grid and layout as an illustration of the school's 'Manage by Designing' philosophy (ranked at one of the top 60 design-thinking school's in the world and most notably exemplified by the Frank Gehry

Frank Gehry

Frank Owen Gehry, is a Canadian American Pritzker Prize-winning architect based in Los Angeles, California.His buildings, including his private residence, have become tourist attractions...

designed Peter B. Lewis Building that houses the school) and features article content that draw analogies between the chosen principle and the business school's initiatives.

Accolades

"The Weatherhead Collection" and the larger concept embraced by the school that surrounds it drew praise and won several design awards for application of high design in a normally conservative academic arena. The book is written by various faculty, almuni and students and edited by Rebecca Murphy and Marla Zwinggi. Concept and design is performed by 'peeps creative.

ISSN: 0747-9360

External links

• The Weatherhead Collection Electronic editions at Weatherhead.Case.edu