WMSR-FM is a
radio stationRadio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to
Collinwood, TennesseeCollinwood is a city in Wayne County, Tennessee, United States. The population was 982 at the 2010 census.-Geography:Collinwood is located at ....
. It is part of the
FlorenceFlorence is the county seat of Lauderdale County, Alabama, United States, in the northwestern corner of the state.According to the 2005 Census Bureau estimates, the city's population was 36,721....
/
Muscle Shoals, AlabamaMuscle Shoals is a city in Colbert County, Alabama, United States. As of 2007, the United States Census Bureau estimated the population of the city to be 12,846. The city is included in The Shoals MSA. It is famous for its contributions to American popular music.-Geography:Muscle Shoals is located...
, radio market and is owned and operated by
URBan Radio BroadcastingURBan Radio Broadcasting, LLC, is an American media company that specializes in radio stations. The markets where they own radio stations include Toledo, Ohio, Muscle Shoals, Alabama, Tupelo, Mississippi, Columbus, Mississippi, Meridian, Mississippi, and Alexandria, Louisiana...
. The station's format is
Top 40 (CHR)Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
. WMSR's positioning statement is "The Shoals #1 Hit Music Station". Its programming features
Kidd KraddickKidd Kraddick is an American radio host. His nationally-syndicated morning radio show, Kidd Kraddick in the Morning, is based in Las Colinas, Texas, in Irving, a suburb of Dallas, and airs throughout the United States, syndicated by Kraddick's company, Yea Network.-Early life:Kraddick was born on...
in the morning, Christina Kelly mid-days and Farley in the afternoon. The station's current music and program director is Brian Rickman.
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