WKHQ
Encyclopedia
WKHQ-FM is a 100,000-watt radio station licensed to Charlevoix, Michigan
Charlevoix, Michigan
Charlevoix is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 2,994. It is the county seat of Charlevoix County....

, with studios located on U.S. 131 South Petoskey, Michigan
Petoskey, Michigan
Petoskey is a city and coastal resort community in the U.S. state of Michigan. As of the 2000 census, the city population was 6,080. It is the county seat of Emmet County....

 and 8th Street in Traverse City, Michigan
Traverse City, Michigan
Traverse City is a city in the U.S. state of Michigan. It is the county seat of Grand Traverse County, although a small portion extends into Leelanau County. It is the largest city in the 21-county Northern Michigan region. The population was 14,674 at the 2010 census, with 143,372 in the Traverse...

. The Top 40 (CHR)
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 station, located at 105.9 MHz, is known to listeners as 106 KHQ, Today's Hit Music.

WVOY-AM

The station signed on in 1980, but its roots can be traced back to the early 1970s, with the beginning of WVOY, a 5,000-watt daytime-only station at 1270 kHz on the AM dial. WVOY was one of the first all-contemporary-hit-music radio stations in northern Michigan and featured Bill Vogel ("The Captain," formerly of Detroit's WDRQ
WDRQ
WDRQ is an FM radio station in Detroit, Michigan. The station is branded as 93.1 Doug FM. Doug FM broadcasts from the Fisher Building just north of downtown Detroit and transmits its signal from an antenna 669 feet in length located at the intersection of Ten Mile and Greenfield Roads in suburban...

), John Yaroch, Rick Durkin, and other major-market-quality talent.

Despite WVOY's limited signal, the station became extremely popular and gave northern Michigan listeners a taste of the "big city" radio sound. The station was live during morning and afternoon drive (with Vogel and Yaroch), and "live assist" automation using ITC ("The Cart Machine People") "carousels" and carted music during other time periods.

WKHQ Signs On

After many years of expensive and time-consuming legal wrangling over a hotly contested 100 kW FM license (mostly with religious broadcast proponent Roland Cilke), the station's owners, Tim Ives and Elmo Franklin, sold an interest to former WVOY salesperson and air talent Tim Moore, who had worked with TM Programming Broadcast consultants in the interim since his departure from WVOY in the mid-1970s. Moore's parents mortgaged their home and property to help him finance his purchase of stock and finance the expansion of WVOY into WKHQ in 1980. Moore later purchased the interests of Ives and Franklin at a pre-arranged contract price.

The call letters Moore chose were WKHQ, named after a legendary Spokane, WA radio and TV combo, KHQ. The station signed on May 8, 1980, using TM Programming's "Stereo Rock" format, and quickly shot up to the top of the ratings thanks to its polished jocks and upbeat music. In its early years, WKHQ was known as "The Rhythm of the Northwest" (referring, of course, to northwestern Michigan), and its TM "Stereo Rock" jingles used that slogan. WVOY-AM, in the meantime, flipped to a Music of Your Life
Music of Your Life
Music of Your Life is a satellite-delivered radio network featuring the Adult Standards music format. Created by record executive and jingle writer Al Ham, and now under the direction of Marc Angell, Music of Your Life has more than 50 AM, FM and HD-2 radio station affiliates, and has been in...

 format, although the station would return to simulcasting the FM later in the 1980s as WKHQ-AM. The station is now WMKT, "News/Talk 1270."

Moore sold the station in the mid-1980s to Midwest Family, only to recover it a few years later. He sold it again to Cadillac Media who also ended up having financial problems, and again became the owner.

WKHQ vs. WKPK

In 1994, KHQ and 1270, now Talk station WMKT, was sold to Trish MacDonald-Garber, who owned WMBN 1340 and WLXT
WLXT
WLXT in Petoskey, Michigan, is an adult contemporary-formatted radio station that broadcasts with 100,000 watts, covering most of northern Michigan. It is owned by Trish MacDonald-Garber, whose family has owned the station for over 30 years.-WMBN-FM:The station signed on in the late 1960s at 96.7,...

 96.3, aka Lite 96. With the ownership change, MacDonald-Garber transitioned KHQ to more of a Hot AC, causing rival 106.7 The Peak to boost their teenage audience even further. KHQ's liners would blast The Peak for being "the rap station", while The Peak's liners would blast KHQ for being too corny. As a result, by the late 1990s, KHQ would be a full-blown CHR again, but in the interim, WKPK became the dominant CHR signal and the #1 station in most areas that KHQ had once "owned".

In 2000, 106.7 The Peak flipped to Hot AC, leaving KHQ all to itself in the CHR arena. With the format all to itself, KHQ again ventured into Adult CHR territory, with only a limited number of rap tracks. It has been said that part of the reason for this was that in 2001, Williams Chevrolet in Traverse City, one of the station's biggest sponsors, dropped all of their ads because the station played Eminem's "Without Me" early in the morning. The station compromised with the car dealer by only playing rap at night when advertisers weren't making huge buys (and when teenagers were most likely to be listening).

The station's most-recognized personality was long-running morning man Bill "The Captain" Vogel, who hosted the station's morning show from 1983 to 2001 (and had worked at KHQ's predecessor, WVOY-AM, before that). While at KHQ, Vogel was known for his on-air signature catchphrase "Get the heck outta bed!". Vogel left KHQ in 2001 to focus on being a talk radio host on the Michigan Talk Radio Network (MTRN), only to quit due to the network's money troubles. He now owns a successful voice-over business, where he does network spots for CBS and is the announcer for the FOX sketch comedy show Mad TV. Original line-up in 1980: Tim Moore-mornings; Mike Daniels-middays; Bob Harper-afternoons; Carey Carlson-nights; John Borders-voice tracked 10p-6a; Bob White-morning news; Cindy Smith-afternoon news. Other personalities in the 80's: Rob Hazelton, Jim Owen, Mark Cage, Mike Sommers; Christopher Knight.

The departure of the Captain would be the start of many defections by high profile personalities, including "Storm" Kennedy, Keith Michaels, Lisa Knight, and Ron Pritchard, who programmed the station for most of the late 90's through the mid-2000s.

WKHQ Today

Today, WKHQ is still Northern Michigan's #1 rated CHR station.

The music on the station has changed through time - at one point you would not hear artists such as Eminem
Eminem
Marshall Bruce Mathers III , better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem's popularity brought his group project, D12, to mainstream recognition...

 before 7pm, however now Eminem
Eminem
Marshall Bruce Mathers III , better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem's popularity brought his group project, D12, to mainstream recognition...

can be heard during the "KHQ Throwback", a half-hour show during the noon hour featuring songs from the late 1990s and early 2000s. Other "rap" artists can also be heard throughout, either because of the changes in Top 40 radio overall, or a change of the guard within the programming department.

According to the latest Arbitron rating numbers, the station has made a return to being Northern Michigan's most listened to station, according to Arbitron. The 12+ ratings show it as #2 overall in the market, but the cumulative ratings show WKHQ as a solid #1.

In Spring of 2009 major changes came to programming; in turn bringing the major market sound back to WKHQ. New on-air line up: 6–10 am Josh (Formerly Lucas of WTWR in Toledo, OH) and Heather (Formerly Mornings at WKHQ/ WKPK), 10–2 pm Tim Nixon (remains in same time slot), 2–7 pm Fish (Formerly WJZJ, WKHQ Nights, and made cameos with the Captain in the late 90s), 7 pm – 12am Artimis (Formerly WKLT). Behind the scenes Heather Leigh serves as Cluster Operations Manager, Josh as Program Director, Fish as Production Director and Artimis as Promotions Director. Brent Carey (Former Program Director of WIOG Saginaw, WTWR Toledo and KCIX Boise) serves as Format Consultant.

Current voice over talent is Randy Cox (www.coxvox.com). The change of voice occurred after the passing of longtime voice talent Brian James.

Jingles

WKHQ had a number of packages sung by TM now TM Studios. However, on May 17, 2009 the station began to use ReelWorld One CHR with the Kiss L.A logo. they now use the service in full and air updates every 2 months.

Sources

  • http://www.michiguide.com/dials/rad-j/wkhq.html Michiguide.com - WKHQ History]
  • http://www.allaccess.com All Access - Industry Directory
  • http://www.106khq.com
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