WISC-TV
Overview
WISC-TV is the CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 affiliate television station for Madison, Wisconsin
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

. The station is the flagship of Madison-based Morgan Murphy Media, and has been affiliated with CBS since its launch on June 24, 1956. The station airs regular local and CBS programming on digital channel 3.1 and also operates TVW, a MyNetworkTV
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...

 affiliate, on digital channel 3.2 (which is also carried on local cable TV and DIRECTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

 in the Madison market).
WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV
WKOW-TV
WKOW is the ABC-affiliated television station for Madison, Wisconsin. The station broadcasts a high definition digital signal on UHF channel 26 from a transmitter in the city's Middleton Junction section; the station is also available on Charter Cable systems in the Madison market...

 (which retained ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 affiliation).
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