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WBUW
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WBUW (digital channel 32 or virtual channel 57) is a television station affiliated with the The CW. Though licensed to Janesville, Wisconsin, the station is branded as Madison's CW, and serves all of Madison and south-central Wisconsin. The station's transmission tower is located on Madison's southwest side.
WBUW's daily schedule consists mainly of network programming from The CW; syndicated fare such as Maury and The Morning Show with Mike and Juliet; and reruns of such shows as The King of Queens, That 70s Show, and Friends.
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WBUW (digital channel 32 or virtual channel 57) is a television station affiliated with the The CW. Though licensed to Janesville, Wisconsin, the station is branded as Madison's CW, and serves all of Madison and south-central Wisconsin. The station's transmission tower is located on Madison's southwest side.
WBUW's daily schedule consists mainly of network programming from The CW; syndicated fare such as Maury and The Morning Show with Mike and Juliet; and reruns of such shows as The King of Queens, That 70s Show, and Friends. WBUW also carries the young-skewing morning show The Daily Buzz (a program produced by WBUW's owner, ACME Communications).
History
The original construction permit for Channel 57 was granted on May 2, 1998 with the call letters WJNW, however, the station did not sign on until July 5, 1999 as WHPN-TV. With a transmitter located approximately ten miles west of Janesville, the station served as the UPN affiliate for both the Madison and Rockford, Illinois TV markets.
In 2002, WHPN was purchased by ACME Communications, a station group run by Jamie Kellner, a founder of The WB Television Network and former CEO of that network and TBS. In conjunction with the sale, WHPN changed affiliations to The WB in August 2002 and adopted the WBUW call letters (while Madison's former WB affiliate, WISC-owned cable channel WB14, took the UPN affiliation and "UPN14" branding).
In 2004, WBUW moved its transmitter to Madison on a new tower with WMTV (Channel 15). This move extend their coverage throughout south-central Wisconsin.
In March 2006, WBUW was confirmed as Madison's CW Network affiliate, effective September 2006. WBUW did not change its call letters to fit its new affiliation, nor did the other former WB stations owned by ACME Communications (in an effort to avoid audience confusion during the network realignment).
On February 17, 2009, WBUW officially transitioned to exclusive digital transmission on digital channel 32 (or PSIP virtual channel 57.1). The analog channel 57 is currently serving as a "nightlight", broadcasting a continuous loop of digital transition instructional pieces.
Local news and features
In September 2003, WBUW entered the local news market with The WB57 Nine O'Clock News, a 35-minute, Monday-thru-Friday newscast produced with the news operations of local NBC station WMTV. The newscast was geared toward the WB's younger audience, with a fast-paced format (stories were usually no more than 1 or 2 minutes in length), a large emphasis on entertainment and lifestyle features, nightly e-mail contests and sweeps-month "free gas giveaways," and in-studio performances by local musicians during Friday editions of the newscast. Despite these efforts, the newscast never gained ratings ground against 9:00 PM newscasts on WMSN and UPN14. The WB57 Nine O'Clock News ended its run in December 2005, as WBUW ended its relationship with WMTV and returned syndicated programming to the time slot.
Local content resumed after the network change to The CW, in the form of "Buzzed Into Madison", short features during broadcasts of The Daily Buzz. Presented by Emmy Fink, "Buzzed" features "positive" (the station's term) stories on Madison-area news, events, businesses, and personalities. "Buzzed" has proven popular and successful enough for ACME Communications, The Daily Buzz's producer, to allot time for local inserts by other stations that air the program, should they choose to do so.
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