WBTA is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Soft Adult Contemporary format. Licensed to Batavia, New York, USA, the station is the only one directly serving Genesee County

Genesee County, New York

Genesee County is a county located in Western New York, United States. As of the 2010 census, the population was 60,079. Its name is from the Seneca Indian word Gen-nis'-hee-yo meaning "The Beautiful Valley." Its county seat is Batavia.- History :...

 and in general serves the area between Rochester

Rochester, New York

Rochester is a city in Monroe County, New York, south of Lake Ontario in the United States. Known as The World's Image Centre, it was also once known as The Flour City, and more recently as The Flower City...

 and Buffalo

Buffalo, New York

Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...

. The station is owned by Hpl Communications, Inc. It was broadcasting Citadel Media's "Timeless

Timeless (radio network)

Timeless was a 24-hour satellite music service of Citadel Media . It has distributed a mix of soft oldies and adult standards to radio stations around the USA...

" format, but as of February 13, 2010; the current format is aired locally.