Vox populi
Encyclopedia
Vox populi a Latin phrase that literally means voice of the people, is a term often used in broadcasting
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 for interview
Interview
An interview is a conversation between two people where questions are asked by the interviewer to obtain information from the interviewee.- Interview as a Method for Qualitative Research:"Definition" -...

s with members of the "general public".

Vox pop, the man on the street

American television personality Steve Allen
Steve Allen
Steve Allen may refer to:*Steve Allen , American musician, comedian, and writer*Steve Allen , presenter on the London-based talk radio station LBC 97.3...

 as the host of The Tonight Show
The Tonight Show
The Tonight Show is an American late-night talk show that has aired on NBC since 1954. It is the longest currently running regularly scheduled entertainment program in the United States, and the third longest-running show on NBC, after Meet the Press and Today.The Tonight Show has been hosted by...

 pioneered the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter — unrehearsed persons, not selected in any way. As such, broadcast journalists almost always refer to them as the abbreviated vox pop. In U.S. broadcast journalism
Broadcast journalism
Broadcast journalism is the field of news and journals which are "broadcast", that is, published by electrical methods, instead of the older methods, such as printed newspapers and posters. Broadcast methods include radio , television , and, especially recently, the Internet generally...

 it is often referred to as a man on the street interview or M.O.T.S. The technique was especially used in reporting surrounding the United Kingdom general election in 2005.

Because the results of such an interview are unpredictable at best, usually vox pop material is edited down very tightly. This presents difficulties of balance
Media balance
Balance or impartiality, is sometimes used in reference to political content in the mass media. This usage began in Britain in the early part of the 20th century when the Conservative Party was unpopular and receiving little coverage through the BBC...

, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions.

Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees should be of various ages, genders, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their education.

Proverbial use

Often quoted as, Vox populi, vox dei (ˌ), "The voice of the people [is] the voice of God", is an old proverb often erroneously attributed to William of Malmesbury
William of Malmesbury
William of Malmesbury was the foremost English historian of the 12th century. C. Warren Hollister so ranks him among the most talented generation of writers of history since Bede, "a gifted historical scholar and an omnivorous reader, impressively well versed in the literature of classical,...

 in the twelfth century.

Another early reference to the expression is in a letter from Alcuin
Alcuin
Alcuin of York or Ealhwine, nicknamed Albinus or Flaccus was an English scholar, ecclesiastic, poet and teacher from York, Northumbria. He was born around 735 and became the student of Archbishop Ecgbert at York...

 to Charlemagne
Charlemagne
Charlemagne was King of the Franks from 768 and Emperor of the Romans from 800 to his death in 814. He expanded the Frankish kingdom into an empire that incorporated much of Western and Central Europe. During his reign, he conquered Italy and was crowned by Pope Leo III on 25 December 800...

 in 798, although it is believed to have been in earlier use. The full quotation from Alcuin
Alcuin
Alcuin of York or Ealhwine, nicknamed Albinus or Flaccus was an English scholar, ecclesiastic, poet and teacher from York, Northumbria. He was born around 735 and became the student of Archbishop Ecgbert at York...

 reads:
Nec audiendi qui solent dicere, Vox populi, vox Dei, quum tumultuositas vulgi semper insaniae proxima sit.

English translation:
And those people should not be listened to who keep saying the voice of the people is the voice of God, since the riotousness of the crowd is always very close to madness.


The usage indicates that the phrase had long since become an aphorism
Aphorism
An aphorism is an original thought, spoken or written in a laconic and memorable form.The term was first used in the Aphorisms of Hippocrates...

 of common political wisdom by Alcuin and Charlemagne's time.

Cultural references

  • "Vox Populi" is a paper by Sir Francis Galton
    Francis Galton
    Sir Francis Galton /ˈfrɑːnsɪs ˈgɔːltn̩/ FRS , cousin of Douglas Strutt Galton, half-cousin of Charles Darwin, was an English Victorian polymath: anthropologist, eugenicist, tropical explorer, geographer, inventor, meteorologist, proto-geneticist, psychometrician, and statistician...

    , first published in the March 7, 1907 issue of Nature
    Nature (journal)
    Nature, first published on 4 November 1869, is ranked the world's most cited interdisciplinary scientific journal by the Science Edition of the 2010 Journal Citation Reports...

     that mathematically demonstrates the "wisdom of crowds."
  • "Vox Populi" is a book that was written by Timothy E. Gregory
    Timothy E. Gregory
    Professor Timothy E. Gregory; A.B., A.M., Ph.D., is an American historian and scholar, specializing in the Byzantine empire and classical archaeology. He has authored or co-authored numerous high-profile books on Byzantine topics and Christianity in the early period.-Background and field of...

     and published in 1979 that explores 5th century religious tension in the Middle East.
  • "Vox Populi" is on the seal of the Alabama House of Representatives
    Alabama House of Representatives
    The Alabama House of Representatives is the lower house of the Alabama Legislature, the state legislature of the U.S. state of Alabama. The House is composed of 105 members representing an equal amount of districts, with each constituency containing at least 42,380 citizens. There are no term...

    .
  • "Vox Populi" is a song by rock band 30 Seconds to Mars
    30 Seconds to Mars
    30 Seconds to Mars is an American rock band from Los Angeles, formed in 1998. Since 2007, the band has consisted of actor Jared Leto , Shannon Leto and Tomo Miličević...

    .
  • "Vox Populi" is the name of a resistance movement
    Resistance movement
    A resistance movement is a group or collection of individual groups, dedicated to opposing an invader in an occupied country or the government of a sovereign state. It may seek to achieve its objects through either the use of nonviolent resistance or the use of armed force...

     in the game BioShock Infinite
    BioShock Infinite
    BioShock Infinite is an upcoming first-person shooter video game, and the third game in the BioShock series. Previously known as "Project Icarus", it is being developed by Irrational Games for a 2012 release on the Microsoft Windows, PlayStation 3 and Xbox 360 platforms...

    .
  • "Vox Populi" is mentioned in a speech by the character "V" in V for Vendetta
    V for Vendetta
    V for Vendetta is a ten-issue comic book series written by Alan Moore and illustrated mostly by David Lloyd, set in a dystopian future United Kingdom imagined from the 1980s to about the 1990s. A mysterious masked revolutionary who calls himself "V" works to destroy the totalitarian government,...

    .
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