Vision in Product Design
Encyclopedia
Vision in Product Design (ViP) is a widely applied design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

 method that focuses on possibilities rather than on problem solving
Problem solving
Problem solving is a mental process and is part of the larger problem process that includes problem finding and problem shaping. Consideredthe most complex of all intellectual functions, problem solving has been defined as higher-order cognitive process that requires the modulation and control of...

. The essence of ViP is to create the raison d'être
Raison d'être
Raison d'être is a French phrase meaning "reason for existence." It may also refer to:* Raison d'être , a Swedish dark-ambient-industrial-drone music project* Raison D'être , an album by Australian jazz fusion guitarist Frank Gambale...

 of a future product by creating a context before designing the product.
A main part of the created context consists of a combination of statements on human tendencies (things that people tend to do when given the opportunity), an identification where these tendencies conflict, and an idea how to solve this conflict through a specific intervention of a product. The product would elicit certain behaviour that solves the conflict between the tendencies. For this reason there is a focus on the experience users have when confronted with products. The deliverable of ViP can be anything that results from a creative process, not just on traditional product categories but also on problems of management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

, architecture
Architecture
Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...

, services, etc. The process of ViP starts by selecting a set of factors (ideas
Idea
In the most narrow sense, an idea is just whatever is before the mind when one thinks. Very often, ideas are construed as representational images; i.e. images of some object. In other contexts, ideas are taken to be concepts, although abstract concepts do not necessarily appear as images...

, observations, principles
Principles
Principles may refer to:*Value *Principles and parameters*Principles...

, states, developments, beliefs, trends, obsessions) that form a context from which an appropriate product can be designed.

The method is since 1995 under development at the faculty of Industrial Design Engineering at Delft University of Technology
Delft University of Technology
Delft University of Technology , also known as TU Delft, is the largest and oldest Dutch public technical university, located in Delft, Netherlands...

, The Netherlands. In 2011 the book Vision in Product Design: Handbook for Innovators was released. This is the first official study book on the method. ViP has been used both at other design schools and also by organizations (including Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....

, Pininfarina
Pininfarina
Pininfarina S.p.A. is an Italian car design firm and coachbuilder in Cambiano, Italy.Founded as Società anonima Carrozzeria Pinin Farina in 1930 by automobile designer and builder Battista "Pinin" Farina, Pininfarina has been employed by a wide variety of high-end automobile manufacturers,...

, Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, and Whirlpool).
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK