Veja Sneakers
Encyclopedia
Veja is a brand of ecological and fair trade
footwear and accessories which was established in Paris in 2004.
February : Veja launch event at Palais de Tokyo, contemporary art museum in Paris
2006
February : Collaboration with Agnès B
November : Launch of the first collection made of vegetable-tanned leather
2007
February : Organisation of Novo Mundos Exhibition at Wanted Gallery, Paris
February: Collaboration with the French womenswear brand Comptoir des Cotonniers
May : Launch of the Veja + Christine Phung collection at Printemps Design Beaubourg, Paris
2008
March: Launch of the children line
August : Opening of a London based office
2009
March : Launch of the SP,MA collection
June : Veja organise its own row of conferences La Canalisation : Does Advertising pollute the Economy?
July: Collaboration of Veja Small with French childrenswear brand Bonpoint
September : Launch of the debut line of bags and accessories Projet Numéro Deux
September : Veja curate São Paulo, Mon Amour Exhibition held at Maison de Métallos in Paris featuring 10 raising young artists from São Paulo, Brazil
November : Launch of the Veja*Cyclope style created specifically for cyclists in collaboration with the parisian bikes atelier Cyclope
2010
January : Collaboration with the Parisian store Merci
February : Release of the Indigenos style
April : La Canalisation Conference N° 2 : Brands and Artistes, Dangerous Liaisons ?
December : Opening of Centre Commercial, in Paris (2 rue de Marseille)<
, wild rubber
from the Amazon and vegetable-tanned leather
.
. Cotton and food crops are cultivated without chemicals or pesticides.
. The Amazon jungle is the only place on earth where the rubber trees (Hevea trees) grow in the wild. Using Amazonian wild rubber is a way to fight against deforestation.
. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only. Heavy metals (such as chrome
) which are usually used in the tanning processes have been replaced by acacia extracts, a natural tannin.
principles with the producers of organic cotton in the North East of Brazil and with the Seringueiros (rubber tappers). This means, among others, paying a fair price for the raw materials, paying fair trade premium and committing to long-term trading relashionships.
Storage and deliveries are managed by a French social association which helps people who have been long unemployed to get back to the work market through work and training.
The first Veja model was inspired by a Brazilian volley shoe from the 1970s.
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
footwear and accessories which was established in Paris in 2004.
History
2005February : Veja launch event at Palais de Tokyo, contemporary art museum in Paris
2006
February : Collaboration with Agnès B
November : Launch of the first collection made of vegetable-tanned leather
2007
February : Organisation of Novo Mundos Exhibition at Wanted Gallery, Paris
February: Collaboration with the French womenswear brand Comptoir des Cotonniers
May : Launch of the Veja + Christine Phung collection at Printemps Design Beaubourg, Paris
2008
March: Launch of the children line
August : Opening of a London based office
2009
March : Launch of the SP,MA collection
June : Veja organise its own row of conferences La Canalisation : Does Advertising pollute the Economy?
July: Collaboration of Veja Small with French childrenswear brand Bonpoint
September : Launch of the debut line of bags and accessories Projet Numéro Deux
September : Veja curate São Paulo, Mon Amour Exhibition held at Maison de Métallos in Paris featuring 10 raising young artists from São Paulo, Brazil
November : Launch of the Veja*Cyclope style created specifically for cyclists in collaboration with the parisian bikes atelier Cyclope
2010
January : Collaboration with the Parisian store Merci
February : Release of the Indigenos style
April : La Canalisation Conference N° 2 : Brands and Artistes, Dangerous Liaisons ?
December : Opening of Centre Commercial, in Paris (2 rue de Marseille)<
Ecological Materials
The Veja trainers and accessories are made of organic cottonOrganic cotton
Organic cotton is generally understood as cotton and is grown in subtropical countries such as America and India, from non genetically modified plants, that is to be grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Its production also promotes and...
, wild rubber
Rubber
Natural rubber, also called India rubber or caoutchouc, is an elastomer that was originally derived from latex, a milky colloid produced by some plants. The plants would be ‘tapped’, that is, an incision made into the bark of the tree and the sticky, milk colored latex sap collected and refined...
from the Amazon and vegetable-tanned leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
.
Organic Cotton
The canvas of the Veja trainers and bags is made of organic cotton. The organic cotton is grown by a co-operative of small producers in the North East of BrazilBrazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
. Cotton and food crops are cultivated without chemicals or pesticides.
Wild Rubber from the Amazon
The soles of the Veja trainers are made of wild rubber from the Amazon RainforestAmazon Rainforest
The Amazon Rainforest , also known in English as Amazonia or the Amazon Jungle, is a moist broadleaf forest that covers most of the Amazon Basin of South America...
. The Amazon jungle is the only place on earth where the rubber trees (Hevea trees) grow in the wild. Using Amazonian wild rubber is a way to fight against deforestation.
Ecological Leather
Since 2006 Veja use vegetable-tanned leatherLeather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only. Heavy metals (such as chrome
Chromium
Chromium is a chemical element which has the symbol Cr and atomic number 24. It is the first element in Group 6. It is a steely-gray, lustrous, hard metal that takes a high polish and has a high melting point. It is also odorless, tasteless, and malleable...
) which are usually used in the tanning processes have been replaced by acacia extracts, a natural tannin.
Fair Trade
Veja works respecting fair tradeFair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
principles with the producers of organic cotton in the North East of Brazil and with the Seringueiros (rubber tappers). This means, among others, paying a fair price for the raw materials, paying fair trade premium and committing to long-term trading relashionships.
A Solidarity chain : manufacturing and storage
The Veja trainers are crafted in a factory in South Brazil which respects the workers rights.Storage and deliveries are managed by a French social association which helps people who have been long unemployed to get back to the work market through work and training.
The first Veja model was inspired by a Brazilian volley shoe from the 1970s.