Vefja ehf., formed in 2000, was a pioneer software company in the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 sector and a successful player on the Icelandic Web Content Management Market. Vefja ehf. was a start up within the Landsteinar Group, a leading Retail Solution Provider developing solutions in Navision ERP (now Microsoft Dynamics

Microsoft Dynamics

Microsoft Dynamics is a line of enterprise resource planning and customer relationship management software applications developed by Microsoft. Microsoft Dynamics applications are delivered through a network of reselling partners who provide specialized services...

). The real breakthrough for Landsteinar International was when an agreement was signed with IKEA

IKEA

IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...

, Baugur and Adidas

Adidas

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

 in 1999 to develop a warehouse management

Management

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

 system in Navision to be used by all these companies. Landsteinar was nominated as the Icelandic Marketing Company of the Year in 1999 and received the President of Iceland Export award in 2001 .

Vefja ehf. was formed by a group of four very young individuals, who had just recently graduated from college: Kjartan Fridriksson, Sveinn Benediktsson, Kristjan Freyr Einarsson and Eirikur Torfason. The fifth individual was Jon Orn Gudbjartsson, VP of sales and marketing at Landsteinar International. Each individual had a 10% share in Vefja and Landsteinar had 50%.

The Content Management System Vefja developed is WebThor, developed in ASP

ASP

ASP may refer to:-Electronics:* Analog signal processing, processing electronic signals that represent continuous variables by use of analog circuitry* Anti-skip protection or electronic skip protection, a protection of an audio compact disc playback...

 and running on MS SQL. It is now sold and maintained by Betri lausnir ehf. in Iceland

Iceland

Iceland , described as the Republic of Iceland, is a Nordic and European island country in the North Atlantic Ocean, on the Mid-Atlantic Ridge. Iceland also refers to the main island of the country, which contains almost all the population and almost all the land area. The country has a population...

.

Vefja ehf. emphasized on developing web service or middle ware enabling Navision to replicate data to the Internet and was the first company in Iceland to provide such solutions. This was the basis for the company's success as Navision was the most spread ERP solution in Iceland.

Vefja ehf. was merged with Hugvit hf. (GoPro Group), on January 1, 2001. At Hugvit the WebThor CMS was taken into further development and came to be the most popular Content Management System in Iceland for a while, used by companies such as B&L (Hyundai

Hyundai

Hyundai ) is a global conglomerate company, part of the Korean chaebol, that was founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-yung...

, Renault

Renault

Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...

, Rover and BMW

BMW

Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

), Bernhard (Honda

Honda

is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...

 and Peugeot

Peugeot

Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...

), the Icelandic Coast Guard

Icelandic Coast Guard

The Icelandic Coast Guard is the service responsible for Iceland's coastal defense and maritime and aeronautical search and rescue. Origins of the Icelandic Coast Guard can be traced to 1859, when the corvette Ørnen started patrolling Icelandic waters...

, Femin.is and many more.

Sister companies

• Microsoft Dynamics AX (formerly Axapta)
• Microsoft Dynamics GP (formerly Great Plains)
• Microsoft Dynamics NAV (formerly Navision)
• Microsoft Dynamics SL (formerly Solomon)