VID (TV Company)
Encyclopedia
VID is a TV production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...

 in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

, started by Vladislav Listyev
Vladislav Listyev
-External links:* - IFEX*...

 since 1990. It is best known for producing the television programmes Wait for Me, designed to help people find loved ones and Pole Chudes
Pole Chudes
Polé Chudes is a Russian adaptation of the U.S. game show Wheel of Fortune produced by VID, and hosted by Leonid Yakubovich and Rimma Agafoshina.-Format:...

 which is a popular Russian version of Wheel of Fortune
Wheel of Fortune in different countries
Wheel of Fortune is an American television game show created by Merv Griffin and first aired in 1975, with a syndicated version airing since 1983. Since its premiere, the program has been adapted into several international versions. The 1975 version premiered on Australian TV in 1981 and premiered...

.

VID is known both for its logo, which has attracted controversy and popularity in equal measure for being visually creepy and austere and its wordmark, which uses the Latin D
D
D is the fourth letter in the basic modern Latin alphabet.- History :The Semitic letter Dâlet may have developed from the logogram for a fish or a door. There are various Egyptian hieroglyphs that might have inspired this. In Semitic, Ancient Greek, and Latin, the letter represented ; in the...

 instead of the Cyrillic Д
De (Cyrillic)
De is a letter of the Cyrillic alphabet.De commonly represents the voiced dental plosive , like the pronunciation of ⟨d⟩ in admit.De is romanized using the Latin letter D.-History:...

, so the logo appears as ВИD as opposed to ВИД.

History

The VID company was founded in 1990 by Listyev in the course of seeking funding for a television project known as Vzglyad, (meaning "glance" in Russian) as the show was intended to be a critical glance on Soviet political life. VID was not able to obtain a television license but instead supplied programs to the state-run ORT
Channel One (Russia)
Channel One is the first television channel to broadcast in the Soviet Union. The channel was renamed Ostankino Channel 1 in 1991, after the Soviet Union broke up and the Russian SFSR became the Russian Federation. According to a recent government publication, the Russian government controls 51%...

. Listyev later found some other programs including Pole Chudes, Theme, Chas Pik ("Rush Hour"), Zvyozdnyy Chas ("Star Hour") and Ugadai Melodiyu, the local version of Name That Tune
Name That Tune
Name That Tune is a television game show that put two contestants against each other to test their knowledge of songs. Premiering in the United States on NBC Radio in 1952, the show was created and produced by Harry Salter and his wife Roberta....

.

In 1995 Listyev was appointed the director of of ORT; one of his first orders was a temporary ban of all advertising on the channel, in an effort to consolidate future ad sales in ORT's hands. On March 1, 1995, he was killed in an incident of which full details have never been provided, nor were his killers ever found. On March 2, ORT suspended broadcasting all day, broadcasted nothing but a still image of Listyev with the caption "Vlad Listyev has been killed". Aleksandr Lyubimov would replace Listyev as head of VID.

VID allowed many celebrities to advance their careers: Sergei Bodrov Jr. was the director of Vzglyad after Listyev and Lyubimov, Leonid Yakubovich
Leonid Yakubovich
Leonid Arkadyevich Yakubovich is a Russian actor and television host, best known for hosting the game show Pole Chudes . Yakubovich is one of the most well-known television personalities in Russia.In his youth, Yakubovich sought a practical profession, and studied metal craftsmanship...

 became a comedian due to his Pole Chudes
Pole Chudes
Polé Chudes is a Russian adaptation of the U.S. game show Wheel of Fortune produced by VID, and hosted by Leonid Yakubovich and Rimma Agafoshina.-Format:...

 appearances; Valdis Pelsh
Valdis Pelsh
Valdis Pelsh is a TEFI-awarded Soviet and Russian television presenter of Latvian descent and Zolotoi Grammofon-awarded musical artist. Valdis Pelsh currently works as a screen actor and manages child programms subdivision on Channel One...

 was the director of Ugadai Melodiyu (himself being a musician); and Zhdi Menya ("Wait for Me") was led by actor Igor Kvasha
Igor Kvasha
Igor Vladimirovich Kvasha is a Soviet and Russian theater and film actor. He is a leading actor of Sovremennik Theater. Igor Kvasha was one Sovremennik founders along with Galina Volchek, Oleg Yefremov, Yevgeniy Yevstigneyev and Oleg Tabakov...

.

The VID mask logo

When the company was founded, Listyev thought that the best variant of a logo would be a head of the Chinese Taoist
Taoism
Taoism refers to a philosophical or religious tradition in which the basic concept is to establish harmony with the Tao , which is the mechanism of everything that exists...

 philosopher Guo Xiang
Guo Xiang
Guo Xiang , is credited with the first and most important revision of the text known as the Zhuangzi which, along with the Laozi, forms the textual and philosophical basis of the Taoist school of thought...

, which was found at the Museum of Eastern Art in Moscow. However the museum would not allow Listyev to use the actual head, leading him to fashion a "mask" of Xiang's head using computer graphics.


External links

      • (at archive.org)
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