V. Lewis Kofford is a former Mormon media executive who founded Covenant Communications and Seagull Book & Tape

Seagull Book & Tape

Seagull Book, formerly called Seagull Book & Tape, is an American retail chain bookstore focusing on products for members of The Church of Jesus Christ of Latter-day Saints , with over two dozen stores in Utah, Idaho, Arizona, and California...

 and was President and CEO when he sold them to Deseret Book

Deseret Book

Deseret Book is the largest Latter-day Saint book publisher and also owns a chain of LDS bookstores in the western United States. Over 150 people work in its Salt Lake City headquarters...

 in 2006.

Kofford started his business enterprises with Covenant Recording, Inc. in 1975. The business actually predated his entering it, but when he did it was a very small operation. This company specialized in production and distribution of tapes and records, primarily Mormon and other Christian music, but also dramatizations of Book of Mormon

Book of Mormon

The Book of Mormon is a sacred text of the Latter Day Saint movement that adherents believe contains writings of ancient prophets who lived on the American continent from approximately 2600 BC to AD 421. It was first published in March 1830 by Joseph Smith, Jr...

 stories. By 1979 Covenant was providing materials to stores in 15 countries.

In 1984 this endeavor was reconstituted as Covenant Communications. In 1987 a direct distribution outlet was added, Seagull Book & Tape.

Sources