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Under Armour
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Under Armour, , is a US clothing company best-known for its introduction of form-fitting, moisture-wicking performance apparel designed to be worn under sportswear. The company has now moved to become a supplier of a much wider range of sportwear and casual apparal.
Many soldiers serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing for some relief in the hot climate, however parts of the U.S.
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Encyclopedia
Under Armour, , is a US clothing company best-known for its introduction of form-fitting, moisture-wicking performance apparel designed to be worn under sportswear. The company has now moved to become a supplier of a much wider range of sportwear and casual apparal.
Many soldiers serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing for some relief in the hot climate, however parts of the U.S. Military and other NATO forces have banned such clothing in combat situations because polyester fuses to the skin when exposed to flame or intense heat, resulting in severe burns.
Retail operations
In late 2007, Under Armour opened its first retail location, at the Westfield Annapolis mall in Annapolis, Maryland. In May 2008, Under Armour also opened a larger store at Westfield Fox Valley in Aurora, Illinois. The stores are designed to look like the underbelly of a sports stadium with a tunnel entrance and a ramp that goes up into the store. Under Armour has opened several other stores in 2008, including one in the Natick Collection mall in Natick, Massachusetts, and one in Westfield Montgomery in Bethesda, Maryland.
Sponsorship
Athletic teams
On February 15, 2008, Under Armour announced it will become the official kit sponsor of German Bundesliga team Hannover 96 beginning with the 2008-09 season, Under Armour's first kit sponsorship for a professional soccer team. Under Armour also announced it would supply the Wales rugby team's kits starting with the 2008 end-of-year Tests.
Under Armour is the official outfitter for the football programs at Auburn University, University of Delaware, University of Hawaii, University of Maryland, University of North Texas, University of South Carolina, University of South Florida, Southern Illinois University, Texas Tech University and University of Utah.
On September 2, 2008, Under Armour signed a 5-year contract with the University of Maryland, College Park worth $17.5 million, making Under Armour the sole athletic outfitter for all 27 varsity sports at the school. The contract went into effect on January 1, 2009.
The clothing line is also the primary sponsor of the Under Armour All-America Game, an all-star game with the nation's top high-school football players.
Spokespeople
The following is a list of spokespeople for Under Armour.
Awards
- 2008 Billie Award in Breakthrough and Innovation for Boom Boom Tap
Conner Ludeman
John Fisher
Brian Peppers
Tom O'toole
External links
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