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An umbrella brand is a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 that covers diverse kinds of products which are more or less related.

It applies also to any company that is identified only by its brand and history. Such a company now only acts as designer and distributor.

A company under the umbrella brand designation no longer manufactures its own product, but its licenses and designs are sold to other manufacturers. The most common products to be rebranded are televisions, video cassette recorders, DVD players/recorders, and portable CD players.

Along similar lines, an umbrella place brand
Place Branding

Place branding is a relatively new umbrella term encompassing nation branding, region branding and city branding.The term was first used in 2002 by Simon Anholt , although there are earlier references to 'place marketing,' in the work of, inter alia, Philip Kotler, Gold and Ward , Avraham and Ketter Seppo Rainisto , and others....
 is a brand used by a locality to attract the attention of different kinds of audiences, e.g.






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An umbrella brand is a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 that covers diverse kinds of products which are more or less related.

It applies also to any company that is identified only by its brand and history. Such a company now only acts as designer and distributor.

A company under the umbrella brand designation no longer manufactures its own product, but its licenses and designs are sold to other manufacturers. The most common products to be rebranded are televisions, video cassette recorders, DVD players/recorders, and portable CD players.

Along similar lines, an umbrella place brand
Place Branding

Place branding is a relatively new umbrella term encompassing nation branding, region branding and city branding.The term was first used in 2002 by Simon Anholt , although there are earlier references to 'place marketing,' in the work of, inter alia, Philip Kotler, Gold and Ward , Avraham and Ketter Seppo Rainisto , and others....
 is a brand used by a locality to attract the attention of different kinds of audiences, e.g. incoming tourists, investors, students or settlers.

See also

  • family branding
    Family branding

    Family branding is a marketing strategy that involves selling several related products under one brand name. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name....
  • Original Design Manufacturer
    Original Design Manufacturer

    An original design manufacturer is a company which manufactures a product which ultimately will be branded by another firm for sale. Such companies allow the brand firm to produce without having to engage in the organization or running of a factory....


Other umbrella terms

  • Umbrella term
    Umbrella term

    An umbrella term is a word that provides a superset or wikt:grouping of related concepts, also called a hypernym.For example, cryptology is an umbrella term that encompasses cryptography and cryptanalysis, among other fields....
  • Umbrella fund
    Umbrella fund

    An umbrella fund is an investment term used to describe a collective investment scheme which is a single legal entity but has several distinct sub-funds which in effect are traded as individual investment funds....
  • Umbrella organization
    Umbrella organization

    An umbrella organization is an association of institutions, who work together formally to coordinate activities or pool resources. In business, political, or other environments, one group, the umbrella organization, provides resources and often an identity to the smaller organizations....
  • Umbrella school
    Umbrella school

    An umbrella school is an alternative education school which serves to oversee the homeschooling of children to fulfil government education requirements....