The
USC Annenberg School for Communication & Journalism comprises a School of
Communication Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of...
and a School of
JournalismJournalism is the craft of conveying news, descriptive material and comment via a widening spectrum of media. These include newspapers, magazines, radio and television, the internet and even, more recently, the mobile phone...
at the
University of Southern CaliforniaThe University of Southern California is a private, nonsectarian, research university located in the University Park neighborhood in Los Angeles, California, USA...
(USC). It is led by Dean
Ernest J. Wilson IIIErnest James Wilson III, Ph.D., is Walter Annenberg Chair in Communication and dean of the Annenberg School for Communication at the University of Southern California....
, Ph.D.
USC Annenberg was established in 1971 through the support of Ambassador Walter H. Annenberg. The USC Department of Communication Arts and Sciences and the School of Journalism became part of USC Annenberg in 1994. The Annenberg School offers a range of academic and professional degrees. The School of Communication offers a Ph.D. program.
Ambassador Annenberg’s mission statement remains the central focus of the Annenberg School:
Every human advancement or reversal can be understood through communication. The right to free communication carries with it the responsibility to respect the dignity of others, and this must be recognized as irreversible. Educating students to communicate this message effectively and to be of service to all people is the enduring mission of this school.
The School enjoys a large endowment (during Dean Geoffrey Cowan's leadership (1996-2007), the endowment rose from $7.5 million to $218 million
http://annenberg.usc.edu/AboutUs/News/0430CowanChair.aspx)
In 2003, leading internet sociologist
Manuel CastellsManuel Castells is a sociologist especially associated with information society and communications research. The 2000–06 research survey of the Social Sciences Citation Index, ranks him as the world’s fifth most-cited social sciences scholar, and the foremost-cited communications scholar...
left UC Berkeley to join the USC Annenberg faculty.
USC Annenberg has become a center for inquiry and dialogue among scholars and professionals in communication, journalism, public policy, media, and education. Multidisciplinary and international in scope, focused and practical in application, USC Annenberg scholars, both students and faculty, are defining communication and journalism for the 21st century and beyond.
History
March 1971
- School founded by USC and Ambassador Walter H. Annenberg
July 1973
- Frederick Williams becomes first dean
January 1974
- First M.A. students begin classes (12 in Communication Management)
September 1974
- First Ph.D. students begin classes (11 in Communication Theory & Research)
- Groundbreaking for Annenberg School building
February 1975
- USC Annenberg graduates first students (M.A.)
November 1976
- Annenberg School building dedicated
January 1978
- USC Annenberg awards first Ph.D. degrees
1980-81
- Richard Byrne serves as interim dean
September 1981
- Peter Clarke becomes dean
December 1989
- School name changed from “Annenberg School of Communications” to “Annenberg School for Communication”
1992-94
- A. Michael Noll
A. Michael Noll is professor emeritus at the Annenberg School for Communication at the University of Southern California. He has published over ninety professional papers, has been granted six patents, and is the author of eleven books on various aspects of telecommunications.-Career:From 1992 to...
serves as dean for an interim period
May 1994
- USC Annenberg expands to include two of USC's related academic departments: the School of Journalism, which was established as a separate department in 1927, and the Department of Communication Arts and Sciences, which offered courses of study taught at USC since 1895.
1994-96
- Gerald Davison serves as interim dean
January 1997
- Geoffrey Cowan becomes dean
1999
- USC Annenberg and the London School of Economics
The London School of Economics and Political Science, commonly referred to as the London School of Economics or LSE, is a specialist constituent college of the University of London in London, England....
& Political Science establishes a joint M.A. degree program in global communication
January 2001
- Annenberg Foundation
The Annenberg Foundation, a charitable family trust, was created on July 1, 1989 by media magnate and former Ambassador to the Court of St. James's Walter H. Annenberg. Initial funding of $1.2 billion came from the sale of Triangle Publications, the last media property held by Annenberg. The...
makes $6 million gift to endow faculty chairs named for Wallis Annenberg
2001
- Michael Parks becomes interim director of the School of Journalism, and was named director a year later.
September 2002
- Annenberg Foundation establishes $100 million endowment for school
2005
- First year M.A. in public diplomacy offered
2007
- Ernest J. Wilson III becomes dean
2008
- Geneva Overholser named director of School of Journalism
October 2009
- School name changed from “Annenberg School for Communication” to “Annenberg School for Communication & Journalism”
School of Communication
The School of Communication provides students with an education grounded in theory with applications across the communication and media spectrum. Rooted in both the social sciences and the liberal arts, the School is committed to the exploration of the social, cultural, rhetorical and organizational processes that make up the human experience. Professors conduct research furthering the public interest in fields such as telecommunication regulation, communication in urban areas, health communication, and tobacco control.
Degrees offered: B.A. (communication), M.A. (global communication, communication management, public diplomacy, communication), Ph.D. (communication)
Director Larry Gross
Larry Gross spent 35 years teaching communication at the
University of PennsylvaniaThe University of Pennsylvania is a private research university located in Philadelphia, Pennsylvania, USA. Penn is the fourth-oldest institution of higher education in the United States, and is one of several institutions that claims to have been the first university in America...
before joining USC Annenberg in 2003 as director of the School of Communication. He was the Sol Worth Professor of Communication and deputy dean of the Ivy League university's
Annenberg School for CommunicationThe Annenberg School for Communication is the communications school at the University of Pennsylvania. The school was established in 1958 by Wharton School's alum Walter Annenberg. The current dean of the Annenberg School for Communication at the University of Pennsylvania is Michael X. Delli...
. A specialist in the areas of media and culture, art and communication, visual communication and media portrayals of minorities, Gross helped found the field of
gayThe term gay was originally used, until well into the mid-20th century, primarily to refer to feelings of being "carefree", "happy", or "bright and showy"; it had also come to acquire some connotations of "immorality" as early as 1637....
and
lesbianLesbian is a term most widely used in the English language to describe sexual and romantic desire between females. The word may be used as a noun, to refer to women who identify themselves or who are characterized by others as having the primary attribute of female homosexuality, or as an...
studies.
School of Journalism
Journalism has played an important role at USC for nearly a century. Today, USC Annenberg’s School of Journalism has become one of the most respected schools of journalism in the nation. It benefits from one of the most professional faculties in the U.S. All members of the faculty are skilled writers as well as reporters, with prize-winning expertise in beat reporting, magazine writing, investigative and foreign reporting, editorials, essays and feature reporting. Broadcast faculty include Emmy and Golden Mike Award winners and anchors. Students in broadcast courses work with state of the art equipment that is the envy of journalism schools across the nation. All members of the faculty share their knowledge, expertise, insights, professional advice and contacts with students, and the School’s coursework is comprehensive and compelling.
Degrees offered: B.A. (journalism, public relations), M.A. (journalism, specialized journalism, strategic public relations)
Director Michael Parks
Pulitzer Prize-winning foreign correspondent and editor Michael Parks joined the faculty in Fall 2000, after serving for three years as editor of the
Los Angeles TimesThe Los Angeles Times is a daily newspaper published in Los Angeles, California since 1881. It is distributed throughout the Western United States. It is the second-largest metropolitan newspaper in the United States and the fourth-most widely distributed newspaper in the United States...
, during which time the paper garnered four Pulitzer Prizes. He became interim director of the School of Journalism in 2001, and was named director a year later.
On April 14, 2008, the USC Annenberg School announced the selection of Geneva Overholser as the next director of the School of Journalism, with a term beginning July 1. Overholser was previously the Curtis B. Hurley Chair in Public Affairs Reporting for the Missouri School of Journalism, and she was editor of The Des Moines Register when the newspaper won a
Pulitzer PrizeThe Pulitzer Prize is a U.S. award for achievements in newspaper journalism, literature and musical composition. It was established by Hungarian-American publisher Joseph Pulitzer and is administered by Columbia University in New York City....
for Public Service in 1991. The award that year recognized the Register's use of a rape victim's name in its reporting, a break with convention that led to an industry-wide reexamination of the practice.
Centers
- The Annenberg Research Network on International Communication generates research on critical international communication issues.
- The Johnson Communication Leadership Center provides undergraduate scholarships and conducts research on the role of African-Americans in the media.
- The Center for Communication Law & Policy, in partnership with the USC Gould School of Law, undertakes and supports rigorous academic research on issues related to communication law and regulation and technology policy.
- The Center on Communication Leadership sponsors research and organizes courses, programs and symposia for scholars, students and working professionals to prepare the next generation of leaders in a rapidly evolving media environment.
- The Center for the Digital Future studies communication technology and mass media and their impact on individuals, communities and nations around the world. Includes the research project:
- Surveying the Digital Future
- The USC Center on Public Diplomacy
The University of Southern California Center on Public Diplomacy is a joint academic research, teaching and training center created and run jointly by the USC Annenberg School for Communication and the USC College of Letters, Arts and Sciences' School of International Relations.Center leadership is...
, operated in partnership with the USC College’s School of International Relations, examines how government, corporate and non-state actors engage foreign audiences to facilitate intercultural dialogue and understanding worldwide. Includes the:
- U.S. Canada Fulbright Chair in Public Diplomacy
- The Haptics
Haptics refers to the sense of touch . It may refer to:* Haptic technology, technology that interfaces with the user through the sense of touch...
Lab, which develops the science of integrating the sense of touch into human/computer interactions, is supported by the Integrated Media Systems Center, a National Science Foundation Engineering Research Center.
- The Metamorphosis Project is an in-depth examination of the transformations of urban community under the forces of globalization
Globalization describes an ongoing process by which regional economies, societies, and cultures have become integrated through a globe-spanning network of communication and exchange....
, new communication technologies and population diversity.
- The Norman Lear
Norman Milton Lear is an American television writer and producer who produced such '70s sitcoms as All in the Family, Sanford and Son, One Day at a Time, The Jeffersons, Good Times and Maude.-Early life:...
Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society. Includes the research projects:
- Celebrity, Politics and Public Life
- Creativity, Commerce and Culture
- Grand Intervention Project
- Hollywood, Health and Society
- Image of the Journalist in Popular Culture http://www.ijpc.org
- Lear Center Local News Archive
- Telemundo
Telemundo is a Spanish-language American television network. Angel Ramos launched the brand with a TV station in San Juan, Puerto Rico in 1954 -- and it evolved into the second-largest Spanish-language content producer in the world...
Network Outreach Evaluation
- The mission of the Strategic Public Relations Center is to advance the study, practice and value of public relations through research and engagement with professionals in the field.
Professional education
- Knight Digital Media Center
- USC Annenberg/California Endowment Health Journalism Fellowships
- USC Annenberg/Getty
-The Getty family and its businesses:* Balthazar Getty, American actor, son of John Paul Getty III* George Getty, American lawyer and father of J. Paul Getty* Gordon Getty, J. Paul Getty's son* J. Paul Getty, wealthy American industrialist and founder of Getty Oil...
Arts Journalism Program
- Institute for Justice and Journalism
- NEA (National Endowment for the Arts
The National Endowment for the Arts is an independent agency of the United States federal government that offers support and funding for projects exhibiting artistic excellence. It was created by an act of the U.S. Congress in 1965 as an independent agency of the federal government. Its current...
) Arts Journalism Institute in Theater and Musical Theater
Awards presented
- Everett M. Rogers Award for Achievement in Entertainment Education
- Online Journalism Awards
- Selden Ring Award for Investigative Reporting
- USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism
Publications
International Journal of Communication
Editors:
Manuel CastellsManuel Castells is a sociologist especially associated with information society and communications research. The 2000–06 research survey of the Social Sciences Citation Index, ranks him as the world’s fifth most-cited social sciences scholar, and the foremost-cited communications scholar...
, Larry Gross
Online Journalism Review
Editor: Robert Niles (ceased operation on June 16, 2008)
Student activities
Students are active with USC’s student-run newspaper, the
Daily TrojanThe Daily Trojan, or "DT," is the student newspaper of the University of Southern California.- General information :The Daily Trojan is a forum for student expression and is written, edited, and managed by university students...
; USC Annenberg’s daily television newscast, Annenberg TV News; its TV newsmagazine Impact; and Annenberg Radio
News. USC Annenberg is also home to the nationally ranked, award-winning Trojan Debate Squad, as well as student chapters of the Radio-Television News Directors Association and Public Relations Society of America. Students also run TriSight, an in-house public relations firm.
Annenberg TV News airs Monday through Thursday at 6 PM on
Trojan VisionTrojan Vision is a student television station operated by students at the University of Southern California through the School of Cinematic Arts. Established in 1997, Trojan Vision is a member of the Open Student Television Network , which televises student programming throughout the United States...
. Students are responsible for reporting local, national and international news, producing the newscast, and getting it live on air. The show is also available on
the website.
Careers
USC Annenberg’s career development office provides services exclusively to
USC Annenberg students and alumni. Services include daily online job and
internAn intern is one who works in a temporary position with an emphasis on on-the-job training rather than merely employment, making it similar to an apprenticeship. Interns are usually college or university students, but they can also be high school students or post graduate adults seeking skills for...
ship postings; career and job fairs; and a variety of workshop,
counseling and interview opportunities. Students and alumni are recruited
by top employers, including major newspapers and magazines, local and
national broadcast and cable TV stations, public relations and consulting
firms, film and music studios, public agencies and non-governmental
organizations, and corporations from
AT&TAT&T Inc. is the largest provider of local, long distance telephone services in the United States, and also serves digital subscriber line Internet access. AT&T is the second largest provider of wireless service in the United States, with over 77 million wireless customers, and more than 150...
to
XeroxXerox Corporation is a fortune 500 global document management company which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...
.
Facilities
Resources include a fully digital three-camera broadcast studio, a television newsroom, a digital lab equipped with more than 50 Avid
nonlinear video editing systemsA non-linear editing system is a video editing or audio editing system which can perform random access on the source material.-Non-linear editing:...
, four computer classrooms and the Experiential Learning Center. Fourteen classrooms feature multimedia display capabilities. Professional media and research software applications are installed on more than 200 computers available for student use.
International programs
USC Annenberg offers study-abroad opportunities for undergraduate students in Amsterdam, Auckland, Buenos Aires, Christchurch, Hong Kong, London, Singapore and Sydney. Graduate journalism and public relations students may complete summer internships in Cape Town, Hong Kong and London, and public diplomacy students have the opportunity to complete summer internships abroad. USC Annenberg offers a joint M.A./ MSc graduate degree program in global communication with the
London School of EconomicsThe London School of Economics and Political Science, commonly referred to as the London School of Economics or LSE, is a specialist constituent college of the University of London in London, England....
& Political Science.
Communication
- Jonathan Aronson
- Sandra Ball-Rokeach
- Sarah Banet-Weiser
- Daniela Baroffio-Bota
- François Bar
- Manuel Castells
Manuel Castells is a sociologist especially associated with information society and communications research. The 2000–06 research survey of the Social Sciences Citation Index, ranks him as the world’s fifth most-cited social sciences scholar, and the foremost-cited communications scholar...
- Peter Clarke
- Michael Cody
- Jeffrey Cole
- Geoffrey Cowan
- Nick Cull
- Daniel Durbin
- Janet Fulk
- G. Thomas Goodnight
G. Thomas Goodnight is an American argumentation and rhetorical scholar.He is a professor and director of doctoral studies in the Annenberg School for Communication at the University of Southern California...
- Larry Gross
- Tom Hollihan
- Andrea Hollingshead
- Colleen Keough
- Josh Kun
- Randy Lake
- Ben Lee
- Kwan Min Lee
- Doe Mayer
- Margaret McLaughlin
- Lynn Miller
- Peter Monge
- Sheila Murphy
- A. Michael Noll
A. Michael Noll is professor emeritus at the Annenberg School for Communication at the University of Southern California. He has published over ninety professional papers, has been granted six patents, and is the author of eleven books on various aspects of telecommunications.-Career:From 1992 to...
- Stephen O'Leary
- Patricia Riley
- Robert Scheer
Robert Scheer is an American journalist who writes a liberal op-ed column for Truthdig which is nationally syndicated in publications such as the San Francisco Chronicle and The Nation...
- Ken Sereno
- Christopher Holmes Smith
- Stacy Smith
- Rebecca Soni
- Gordon Stables
- Jonathan Taplin
- Douglas Thomas
- Alison Trope
- Rebecca Weintraub
- Dmitri Williams
- Ernest J. Wilson III
Ernest James Wilson III, Ph.D., is Walter Annenberg Chair in Communication and dean of the Annenberg School for Communication at the University of Southern California....
Journalism
- Sasha Anawalt
- Dan Birman
- Laura Castañeda
- Bill Celis
- Serena Cha
- Dana Chinn
- Mike Chinoy
- K.C. Cole
- Marc Cooper
Marc Cooper is an American journalist, author, journalism professor and blogger. He is currently a contributing editor to The Nation. He wrote the popular "Dissonance" column for LA Weekly from 2001 until November 2008...
- Norman Corwin
Norman Lewis Corwin is an American writer, screenwriter, producer, essayist and teacher of journalism and writing. His earliest and biggest success was in the writing and directing of radio drama during the 1930s and 1940s....
- Geoffrey Cowan
- Ed Cray
- Patricia Dean
- Jennifer Floto
- Murray Fromson
Murray Fromson is a former CBS correspondent and professor emeritus at University of Southern California's School of Journalism, and Center on Public Diplomacy...
(emeritus)
- Ed Guthman
Edwin O. Guthman was a Pulitzer Prize winning journalist and university professor.-Biography:Guthman was born in Seattle, Washington, graduating from the University of Washington in 1941. He entered the Army in 1941. During World War II, he served as an infantry regiment reconnaissance platoon...
- Félix Gutiérrez
- Jay Harris
- Jonathan Kotler
- A. J. Langguth (emeritus)
- Judy Muller
Judy Muller is an American journalist. She has been a correspondent for ABC News since 1990, contributing reports to such programs as Nightline and World News Tonight. She is a regular contributor to National Public Radio's Morning Edition program...
- Bryce Nelson
- Kenneth Noble
- Tim Page
Tim Page is an English photographer who made his name during the Vietnam War and is now based in Brisbane, Australia.- Biography :...
- Michael Parks
- Larry Pryor
- Richard Reeves
Richard Reeves is a writer, syndicated columnist and lecturer at the Annenberg School for Communication at the University of Southern California in Los Angeles.-Career:...
- Joe Saltzman
- Stacy Scholder
- Philip Seib
- Willa Seidenberg
- Roberto Suro
- Jerry Swerling
- Sandy Tolan
- Jian (Jay) Wang
- Diane Winston
Freshman class statistics
| Number applied |
1,876 |
| Number admitted |
326 |
| Number entered |
157 |
| Average GPA (weighted) |
4.10 |
Middle 50% SATThe SAT Reasoning Test is a standardized test for college admissions in the United States. The SAT is owned, published, and developed by the College Board, a non-profit organization in the United States, and was once developed, published, and scored by the Educational Testing Service...
|
1920–2130 |
| Middle 50% ACT |
27–31 |
Graduate program statistics
| Program |
No. Enrolled |
| Communication Ph.D. |
92 |
| Communication Management |
238 |
| Journalism |
97 |
| Public Diplomacy |
36 |
| Strategic Public Relations |
54 |
Finances and fundraising
- Annual operating budget, 2007–08: $49 million
- Endowment (as of July 1, 2007): $228 million
- Undergraduate tuition & fees (with living expenses): $35,810 ($49,598)
- USC undergraduates receiving financial aid: 60%
See also
- Annenberg Center for Communication
The Annenberg Center for Communication at the University of Southern California promotes interdisciplinary research in communications between the USC School of Cinematic Arts, Viterbi School of Engineering, and the separate USC Annenberg School for Communication, also funded by Walter...
at USC
- Annenberg School for Communication at the University of Pennsylvania
The Annenberg School for Communication is the communications school at the University of Pennsylvania. The school was established in 1958 by Wharton School's alum Walter Annenberg. The current dean of the Annenberg School for Communication at the University of Pennsylvania is Michael X. Delli...
External links