Toys
Manufacturer	Mattel Mattel Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...
Designed By	Radica Games Radica Games Radica Games Limited is a company that produces electronic games. On October 3, 2006, Mattel, Inc. announced the completion of their acquisition of Radica. Radica was originally founded in 1983. It began by producing electronic souvenir games for casinos. In the late 1990s, it became famous for...
Developed By	Arkadium
Calendar Era	2000 (Gregorian calendar Gregorian calendar The Gregorian calendar, also known as the Western calendar, or Christian calendar, is the internationally accepted civil calendar. It was introduced by Pope Gregory XIII, after whom the calendar was named, by a decree signed on 24 February 1582, a papal bull known by its opening words Inter... )
Categories	Mattel Video game hardware Collectible miniatures games
Country	United States United States The United States of America is a federal constitutional republic comprising fifty states and a federal district...
Web address	www.ubfunkeys.com

U.B. Funkeys was a personal computer game

Personal computer game

A PC game, also known as a computer game, is a video game played on a personal computer, rather than on a video game console or arcade machine...

 for children. However, it seems now that the series has been discontinued. It can be played both online and offline. Play consists of a personal computer game that works together with collectible figures that represent characters in the game. Currently, there are over 45 different species. Each comes in three color styles (normal, rare, and very rare).

Game play involves players placing figures in the hub, which in turn appear in the game. Each figure, when connected to the hub, allows players to unlock new areas of the game. The hub is purchased in a starter pack with two of the collectible figures. It is required to play the game. It began August 31, 2007. The product was exhibited by Mattel

Mattel

Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

 in February 2007 at the American International Toy Fair

American International Toy Fair

The American International Toy Fair is one of a few major toy industry trade shows held around the world. It is held annually in mid February in New York City's Toy Center, located at 23rd Street at the crossover of Fifth Avenue and Broadway and at the Jacob K. Javits Convention Center, and is...

 and designed by Radica Games

Radica Games

Radica Games Limited is a company that produces electronic games. On October 3, 2006, Mattel, Inc. announced the completion of their acquisition of Radica. Radica was originally founded in 1983. It began by producing electronic souvenir games for casinos. In the late 1990s, it became famous for...

. The game software was developed by Arkadium.

Description

Funkeys are small, colorful characters that inhabit Funkeystown, in a virtual world called Terrapinia. Players navigate a number of zones and portals where they play games to earn coins. With their coins they can buy items to decorate their homes, referred to as "cribs" in the game.

Each Funkey acts like a key that grants access to new zones in the game. Users progress through the game as they collect different figures. Each "tribe" (excluding Game Maker, Speed Racer, and Chat funkeys) is divided into three categories: Normal, Rare, and Very Rare.

There are currently six series of funkeys: Funkeystown, Funkiki Island, Speed Racer, Dream State, Hidden Realm, and Paradox Green.

External links

• Case Studies: U.B. Funkeys Arkadium's involvement